Strengthening Reishi™ partnerships
with the European art and design communities
PARIS, May 3, 2024
/PRNewswire/ -- MycoWorks has announced the appointment of Ginevra
Boralevi as Director of Communications. A Paris-based expert with twenty years of
experience in luxury communications, Ginevra is joining MycoWorks
from the iconic French cashmere maison Eric
Bompard, having led marketing and communications prior for
major luxury groups in different sectors including Dom Pérignon
(LVMH) and Panerai (Richemont Group). Ginevra has developed a
strong passion and network in contemporary art and design, holding
a degree in Art and Cultural Business and Administration from
Bocconi University and started her
career at the Peggy Guggenheim
collection in Venice. Her
expertise in building partnerships between the luxury sector and
cultural institutions across art, architecture and design will
drive the positioning of MycoWorks' flagship biomaterial
Reishi™.
"I see an immense opportunity to grow the future of luxury with
Reishi™. Having worked in this industry for twenty
years, it's not often that one is able to have a hand in creating a
new experience in art and design like the one we are building at
MycoWorks," said Ginevra Boralevi on her new position as Director
Communications at MycoWorks. "I am excited to bring my experience
in the luxury sector to raise the awareness of a new material of
excellence: natural, precious, unique —and good for the
planet."
Crafted from the intricate roots of mycelium, Reishi™
is a revolutionary textile material, unparalleled in its
versatility and uniqueness. Reishi™ is not a replacement
to leather, but a new material option for art and design to create
with. It carries the legacy of nature's craftsmanship, seamlessly
intertwining art with sustainability.
"My goal has always been that of our founders: to make the
invisible visible," said Xavier
Gallego, MycoWorks' VP of Marketing and Creative Director.
"With Ginevra joining the executive team, the world of art and
design can re-discover the unique expressions of Reishi™
and uncover new aesthetics with our precious natural mycelium
material."
Since September of 2022, MycoWorks' Paris office on Rue de la Paix, where Ginevra
is based with the company's communications and product teams, is
focused on providing dedicated support to their existing luxury
partners, and collaborating with European designers, artists,
brands and leather experts on projects Made with
Reishi™. MycoWorks has received significant interest
from some of the most renowned luxury brands and design firms,
looking to partner with the biomaterials company on upcoming
projects for 2024 and 2025.
About MycoWorks
In 2013, co-founders Philip Ross and Sophia
Wang formed MycoWorks, a San
Francisco-based biomaterials company dedicated to bringing
new mycelium-grown materials to the world. MycoWorks' patented Fine
Mycelium™ technology, an advanced manufacturing platform
and breakthrough in materials science, engineers mycelium during
growth to form proprietary, interlocking cellular structures for
unparalleled handfeel, strength, durability and aesthetics. The
company's flagship material Reishi™ is a new category of
material for the world's best luxury brands. For more information,
please visit mycoworks.com and follow @mycoworks on Instagram.
CONTACT mycoworks@bpcm.com
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SOURCE MycoWorks