MINNEAPOLIS, Jan. 26, 2017 /PRNewswire/ -- Our traditional times for meals continue to give way to a culture of busy consumers who are regularly snacking all day long.

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According to the Hartman Group's "The Future of Snacking 2016" report, 91 percent of consumers said they snack multiple times throughout the day.

And snacking accounts for nearly 50 percent of daily eating by Americans.

The report says consumers snack for nourishment, optimization or pleasure. Whether they're looking for hunger abatement, quick energy or a satisfying "treat," people find their own sense of balance depending on their individual daily needs.

Jeanine Bassett, vice president of Global Consumer Insights at General Mills, says the company is listening to consumers and appealing to the rise of snacking.

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Some of the company's latest snacks include Yoplait Dippers, Yoplait Greek 100 Protein, Fiber One Layered Chewy Bars and LÄRABAR Fruits + Greens Bars.

To view the full article, visit http://blog.generalmills.com/2017/01/why-anytime-is-snack-time/

General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2016 consolidated net sales of US $16.6 billion, as well as another US $1.0 billion from its proportionate share of joint-venture net sales.

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/why-anytime-is-snack-time-300396673.html

SOURCE General Mills, Inc.

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