MediaGo recognized for its deep
learning technology and SmartBid product
SAN
FRANCISCO, April 30, 2024 /PRNewswire/ -- MediaGo, a
deep learning-based intelligent advertising platform under the
umbrella of Baidu Global, was named the winner of a Gold
Stevie® Award in the 22nd Annual
American Business Awards® for the second
consecutive year – this time in the Marketing/Public Relations
Solution category.
Recognized for setting a new standard in the industry for
campaign performance and efficiency, MediaGo leverages Baidu's
underlying artificial intelligence (AI) technology and deep
learning algorithms to empower businesses of all scales, creating
tangible value for companies. With 12 operation centers worldwide,
MediaGo has successfully provided localized and comprehensive
business growth services to over 10,000 partners.
The American Business Awards are the U.S.A.'s premier business awards program. All
organizations operating in the U.S.A. are eligible to submit nominations –
public and private, for profit and non-profit, large and small.
More than 3,700 nominations from organizations of all sizes were
submitted this year for consideration.
When assessing MediaGo's entry, American Business Awards judges
noted that MediaGo's "innovative use of deep learning in
advertising optimization represents a significant leap forward,
yielding tangible benefits for advertisers, including increased
conversion rates and reduced costs per action. The significant
enhancements to SmartBid technology, evidenced by substantial
increases in campaign performance and efficiency, set a new
standard in the industry."
MediaGo's SmartBid product is built on a deep neural network of
over 1 billion parameters. Leveraging big data analytics and deep
learning algorithms, MediaGo's SmartBid predicts the likelihood of
user conversions and adjusts the baseline bid accordingly.
Furthermore, SmartBid capabilities automatically self-adjust to
improve ad performance based on historical and real-time data,
optimizing the advertisers' return on investment.
"Our SmartBid product has proved itself by continuously
providing substantial value to advertisers worldwide," says
Rena Ren, Americas Regional Director
of Baidu Global Business Unit. "MediaGo strives to help advertisers
reach their goals with easy-to-use, effective technology. Being
recognized by a premier organization like the American Business
Awards reaffirms our belief. "
About MediaGo
MediaGo is an intelligent advertising platform under the
umbrella of Baidu Global. Leveraging Baidu's underlying AI
technology and based on deep learning algorithms, MediaGo empowers
businesses of all scales, creating tangible value for companies.
With 12 operational centers worldwide, MediaGo has successfully
provided localized and comprehensive business growth services to
over 10,000 partners.
Learn more about MediaGo at https://www.mediago.com/.
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SOURCE MediaGo