SINGAPORE,
May 16,
2024 /CNW/ -- Museums hold the power to freeze time.
Wandering through these tributes to the past, visitors are
transported across history, from imagining the lives of our
prehistoric ancestors and marvelling at the vibrant creativity of
contemporary artists, to anticipating the innovations of the
future.
While museums like the Louvre Museum, the Palace
Museum, and the Museum of Modern Art continue to draw significant
interest from global travellers, this International Museum Day on
18 May, Trip.com – a leading one-stop travel service provider –
unveils some of the major current trends that museums are shaping
around the world.
Rising museum trends: Innovative installations
and use of technology
Increasingly, museums are using innovative
installations and technology in their exhibitions to elevate the
visitor experience, and blend the past and the future in a dynamic
way.
The monumental installations that have been
conceived as part of the Guardians of Time exhibition
at the Guimet Museum in Paris, sponsored by Trip.com, provide a brand
new iteration of Chinese culture and mythology by bringing together
art and technology. From April 2024
to February 2025, works by Chinese
artist Jiang Qiong Er take over several emblematic spaces of the
museum, including its façade and its ancient Asian art collections,
creating a captivating journey and a visionary reflection on
time.
This exhibition takes place during the
China-France Year of Cultural Tourism. Furthermore, as global
tourists flow into Paris for the
upcoming Summer Olympics, the exhibition will offer a unique
experience for them to get a deep dive into the resonance and
convergence of different cultures.
The façade of the museum building is a
contemporary reinterpretation of the Chinese grottoes of Mogao,
Yungang, and Longmen through the installation Origin. Twelve
mythical creatures conceptualised with the help of artificial
intelligence stand guard on the windows and at the top of the main
entrance. Each of them celebrates the Year of the Dragon, and
represents core philosophical and humanistic values such as peace,
inclusion, and care for nature.
A gigantic net is suspended above the museum
rooftop in the Her Voice – Bravery installation, where the
stories collected from 60 diasporic Chinese women are embroidered
using a new "women's script" inspired by nv shu, the now
extinct secret female script developed by peasant women in
Hunan, China over 3,000 years ago.
The poetic words of these women tell of their life experience,
aspirations, agonies, and courage.
Digital developments are further helping museums
around the world to reach a broader audience. Age-old museums take
on a new life with virtual and augmented reality experiences,
digital access, and streamlined booking procedures.
As one of the top attractions for international
travellers to China, the Emperor
Qinshihuang's Mausoleum Site Museum in Xi'an offers a VR film to complement the
visitor experience. Sitting in a 360° rotating chair with a VR
headset, visitors can witness the terracotta warriors come back to
life and exercise their might on the battlefield to found the first
centralised dynasty in ancient China.
The museum collaborated with Trip.com recently to
launch a platform for integrated overseas service, which includes
allowing visitors to access a mini digital museum to learn about
its renowned collection even before the trip and offering more
convenient online booking and payment options for inbound
travellers.
Trip.com is leveraging its global user network
and leading product capacity to open up new avenues for museum
partners to engage and welcome knowledge seekers far and near,
unlocking fresh opportunities as these museums leap into the
future.
A museum for tomorrow: Looking to the past for
a sustainable future
Responding to the pressing environmental
challenges faced by our planet and our society, museums are using
immersive exhibits, interactive displays, and state-of-the-art
installations to engage visitors in thought-provoking conversations
about our relationship with the natural world.
From 27 January to 23 June, the National Museum
of Singapore is holding a special
exhibition "Plastic: Remaking Our World" to chart the material's
meteoric rise in the 20th century, its environmental impact, and
cutting-edge solutions for a more sustainable way of using
plastics. An immersive film installation contrasts the long-term
formation of oil with the rapid generation of plastic waste,
whereas an interactive space recreates a home full of objects to
illustrate the pervasiveness of plastics in our daily lives.
Meanwhile, "Story of the Forest", one of the
museum's permanent exhibitions, takes visitors on a tour across the
virtual and visual landscape of Singaporean history through the
stunning 3D display created by the renowned Japanese digital art
collective teamLab. Inspired by the museum's treasured William Farquhar Collection of Natural History
Drawings, the exhibition invites visitors to interact with the
animated wildlife of the Malay Peninsula in the nineteenth century
up close.
With its rapidly expanding tour and ticket
offerings around the globe, Trip.com is dedicated to connecting
travellers with captivating exhibits, engaging programmes, and the
opportunity to discover the world's cultural heritage. Whether it's
exploring ancient civilisations, marvelling at masterpieces, or
listening to new voices, Trip.com actively works with museum
partners around the globe to expand their reach and keep memories
alive for generations to come.
About Trip.com
Trip.com is an international one-stop travel
service provider, available in 24 languages across 39 countries and
regions in 35 local currencies. Trip.com has an extensive hotel and
flight network consisting of more than 1.7 million hotels and
flights from over 600 airlines covering 3,400 airports in 220
countries and regions around the globe. Trip.com's world-class 24/7
multilingual customer service, as well as additional centres in
Edinburgh, Tokyo and Seoul, help to 'create the best travel
experience' for its millions of customers worldwide. To book your
next trip, visit trip.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/from-ancient-marvels-to-modern-innovations-tripcom-spotlights-current-museum-trends-for-international-museum-day-302148599.html
SOURCE Trip.com