So You're Not An "IT" Athlete,
New Beverage Campaign Says, "So F**king What?! Keep
Going!"
AUSTIN,
Texas, June 27, 2024 /PRNewswire/ -- Today, Lucky
Energy drink launches its new ad campaign, 'Athletes,' which
takes aim at society's unrelatable, hyper depiction of athletic
success and the pressures faced to achieve excellence. In
'Athletes,' the brand champions everyday amateur sports
aficionados—the fans who do it simply for the love of the
game—reminding them that Lucky Energy is there to fuel their
athletic prowess.
Developed by Lucky Energy's in-house creative team, 'Athletes'
will live on Connected TV, Instagram, TikTok, and YouTube. The
campaign can be viewed HERE.
"With 'Athletes,' we recognize the person who belly-flops into
the pool while diving, misses the uncontested dunk, and falls off
the balance beam. Everyday athletes are rarely celebrated,
especially in the energy/sports drinks category, so we felt it
necessary to spotlight them. While we admire and revere
professional athletes [with reason], we can't forget about the
billions of other sports enthusiasts whose names we don't know, who
aren't splashed on posters on our walls, who do it for the love of
the game - like the talent in our ad, Jonathan L Clark IV. You
may not expect it, but he's a triple threat - he's a high school
teacher, coach, and world-class dunker. Clark, along with athletes
around the globe, stumbles, falls and needs the energy to get back
up and keep going. It's a relatable sentiment that we feel
hits with real people who may not always be the best, but they go
hard," says Hamid Saify, Chief
Marketing Officer at Lucky Energy. "We are a cleaner, inclusive
energy drink company determined to power everyone's athletic
efforts."
Richard Laver founded Lucky
Energy after experiencing tragic lows and dizzying heights; he
launched the company to inspire people to persevere and keep going
as he learned to do. He's the youngest survivor of the Delta
191 flight that killed his father and 136 others. After
surviving the crash at just 12 years old, he suffered from
depression and was homeless by 27. He eventually found the love of
his life, Michelle, but during the premature birth of their first
child, Kate, she was diagnosed with cerebral palsy and would need a
feeding tube for nourishment. Through a medley of medical
complications, he founded Kate Farms (now the #1 recommended
plant-based tube-feeding formula) to save her life. In thinking
about his next chapter, Laver landed on creating a cleaner
alternative to the energy drinks on the market.
To learn more about 'Athletes', visit www.luckybevco.com
and follow @luckyfckenergy on social media. For press inquiries,
please get in touch with Valeria
Carrasco directly at valeria@hallettsconsulting.com.
ABOUT Lucky Energy Drink
Lucky Energy is a cleaner,
better-for-you energy drink company founded by serial beverage
entrepreneur Richard Laver. The
brand creates high-quality products to motivate people to keep
going. The product line features five flavors—with 5 super
ingredients, including maca and beta-alanine, 0 sugar, 0
aftertaste, and only 5 calories. Products are available on Amazon.
For more information, visit www.luckybevco.com and follow
@luckyfckenergy on social media.
'Athletes' Credits:
Cast
Jonathan Clark - @jclarkthejumper
Halle Sullivan - @halle.luja
Joey Johnson - @joeysjohnson
Chris Genovese
Joseph McNabb - @josephbmcnabb
Bobby Nahill - @bn.selftapes
Cole Wadsworth - @wadsworth_cole
Crew:
Camera- Guerrilla Gear - @guerrillagear
Director- Blake Studwell -
@blakestudwell
Line Producer- Frank Amoroso -
@foxyfrankpics
Key Grip-Justin Cipriani - @online_justin
MUA-Audrey Hood - @doohyerdua
DP/Steadi-James Persinger - @thatjamezguy
Gaffer-Dennis Albert -
@dennisalbert_
AC-Vish Bakshi -
@vishvesh_bakshi
Casting-Jordan Blair Brown
2nd AC-Chris Gomez - @cagandcam
Sound Mix-Eddie Castro
Editor-Alex Lewis - @alewisfilms
Editor-Mike Rich- @mikerichmedia
Special thanks Life University
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SOURCE Lucky Beverage Company