Captiv8 Expands Partnership with TikTok to
Launch TikTok Shop Integration
SAN
FRANCISCO, July 1, 2024 /PRNewswire/ -- Captiv8, the
#1 influencer marketing platform for enterprise brands, proudly
announces the expansion of its extensive partnership with TikTok to
include an integration for TikTok Shop. This partnership
strengthens Captiv8 and TikTok's shared commitment to advancing the
creator economy by creating opportunities for brands and creators
to collaborate and maximize monetization potential. The
integration of TikTok Shop into Captiv8's Affiliate offering will
further enhance Captiv8's robust social commerce solutions.
Following the recent announcement of Branded Storefronts, this
enables Captiv8 to offer a full-funnel approach to social
commerce.
As the cornerstone of TikTok Shop, creators and brands play a
pivotal role in driving sales, and Captiv8 aims to offer
capabilities to empower both groups. Captiv8's integration with
TikTok Shop leverages the influence of creators who are already
engaging with specific brands and products, transforming
discussions into commerce through shoppable content, affiliate
partnerships, and seamless in-platform discovery and checkout - all
in one click.
TikTok Shop enables brands to enhance shopability and offers
effortless shoppable solutions on TikTok by partnering with
creators who are existing brand champions. Captiv8, as an existing
TikTok Marketing partner, continues to bring social commerce to
scale. The platform offers a complete shopping journey from the For
You Page to checkout, requiring just a few taps.
"At Captiv8, we are committed to driving innovation in the
creator economy. Our enhanced partnership with TikTok Shop
represents a significant step forward in our mission to empower
brands and creators with unparalleled social commerce capabilities.
By integrating TikTok Shop into our Affiliate offering, we are
enabling seamless, shoppable experiences that turn engagement into
sales, and inspiration into action. This collaboration underscores
our dedication to providing cutting-edge solutions that meet the
evolving needs of the market and set a new standard for social
commerce," said Krishna Subramanian,
CEO & Co-Founder of Captiv8.
Captiv8 stands as the #1 influencer marketing platform for
enterprise brands, boasting years of end-to-end creator campaign
management powered by advanced AI/ML technology and historical
data. The integration of TikTok Shop into Captiv8's offerings will
further empower marketers to build social commerce-first campaigns
with Captiv8's strategic expertise, setting a new standard for
social commerce initiatives.
About Captiv8
Captiv8 is the #1 ranked influencer marketing platform that
empowers enterprise brands with comprehensive influencer marketing
and social commerce solutions. Leveraging AI technology and creator
data, Captiv8 offers a suite of services including a suite of
Affiliate products, Branded Storefronts, and end-to-end creator
campaign management. As a trusted TikTok Marketing partner, Captiv8
excels in driving social commerce at scale, enabling brands to
seamlessly integrate shoppable content, enhance shopability, and
maximize creator monetization across social platforms. For more
information on this partnership and to learn how Captiv8 can
elevate your brand's social commerce strategy, visit Captiv8.
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SOURCE Captiv8