Certona Certona at Jumpstart Networking Seminar
16 April 2014 - 1:00PM
RNS Non-Regulatory
Certona
16 April 2014
Certona to Advise on Individualised Shopping Experiences at
Internet Retailing's Jumpstart Networking Seminar
Leader in 1:1 Personalisation Will Educate Retailers on
Improving the Omnichannel Path to Purchase
LONDON, UNITED KINGDOM--(Marketwired - Apr 16, 2014) - Certona
today announced it will present at the Omnichannel Jumpstart
Networking Seminar on April 23, hosted by Internet Retailing. The
seminar brings together retailers and multichannel professionals to
discuss omnichannel growth and emerging technologies and approaches
for retailers to connect with customers.
Elias Moubayed, general manager EMEA, and Simon Taylor, senior
director EMEA, will present jointly on enhancing the customer
shopping experience with advanced personalisation strategies. The
presentation will outline how to optimise data collection across
channels and integrate analytics into a brand's digital strategy.
This will showcase the value of data-based content, product
recommendations and offers to disrupt the traditional commerce
landscape.
"Every channel holds an abundance of data that brands can draw
on to provide individualised, engaging shopping experiences," said
Elias Moubayed, general manager EMEA at Certona. "We're looking
forward to a productive seminar with Internet Retailing, and the
opportunity to demonstrate the path from raw data to true value for
the customer."
Presentation title: Delight your Omni-Channel Shoppers with a
Personalisation Strategy Beyond Traditional Commerce
Presentation description: Certona will share insights into
integrating personalisation throughout the customer shopping path
by consolidating data sources to support an organisation's digital
strategy. Attendees will learn how to leverage key channels to
build out individualised content, creative, offers and product
recommendations that drive engagement, customer loyalty and
lifetime value.
Speakers: Elias Moubayed, general manager EMEA, Certona; Simon
Taylor, senior director EMEA, Certona
Where: The RSA House, 8 John Adam Street, London WC2N 6EZ
When: Wednesday, April 23 at 1:30pm BST
Event details:
http://internetretailing.net/events/event/omni-channel-jumpstart-2014/
About Certona
Delivering personalized customer experiences for the world's
most popular brands, Certona is the leader for true omnichannel
personalization. Trusted by more than 550 top ecommerce sites,
Certona's real-time personalization platform increases engagement
and conversions by leveraging one-to-one behavioural profiling, Big
Data insights, and predictive analytics to serve up individualized
content, promotional and product recommendations across all
customer touch points. Combined with a flexible decision engine,
marketers can harness the power of real-time behavioural profiling
while maintaining control over their recommendation and
personalization strategies. Internet Retailer's (IR) "Top Tech
2014" lists Certona as the fastest-growing vendor in terms of
adding new clients in the IR Top 1,000. The company has the highest
number of retail clients in the IR Top 500. Personalize Anytime,
Anywhere: Certona.com
Contact Information
Media contacts:
Todd Scholl
Certona
(858) 369-3888 x 212
tscholl@certona.com
Leigh Ann Benicewicz
LEWIS PR
(619) 677-2700
certona@lewispr.com
This information is provided by RNS
The company news service from the London Stock Exchange
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