LOS ANGELES, Jan. 21, 2022 /PRNewswire/ -- Through its
responsible apparel line called Hass, Avocado is launching a
Natural As Love t-shirt. All proceeds will directly benefit Brave
Trails, a nonprofit supporting LGBTQ+ youth.
"At Avocado, we strongly believe that love is love," says
Avocado Green Brands Founder and Chief Marketing Officer
Mark Abrials. "Our Natural As Love
ad campaign features real couples, and we're proud to showcase
their love for one another. We also recognize that Avocado wouldn't
be what it is without the incredible contributions of our many
LGBTQ+ employees and customers. We will always proudly stand by
them and support the rights of the broader LGBTQ+ community."
The Hass Natural As Love T-shirts are stitched in Los Angeles with 100% GOTS certified organic
cotton (CU863637) from India and
GOTS approved dyes. They're available in two styles — classic
crewneck or oversized cropped. The Hass collection also
includes organic cotton everyday essentials, alpaca sweaters, and
Lenzing certified modal leisurewear — all cut, sewn, and dyed with
a net-negative carbon footprint and 1% of all sales fighting food
insecurity.
As a subsidiary of Avocado Green Brands, Hass is Climate Neutral
Certified for offsetting more than the sum of their scope 1, 2, and
3 emissions. They're also a Certified B Corporation, balancing
purpose with profit, and they're members of 1% For the Planet,
through which they donate 1% of revenues to nonprofits dedicated to
supporting people and the planet.
Avocado is proud to direct 100% of proceeds from the Natural As
Love T-shirt to Brave Trails, a national nonprofit building the
next generation of LGBTQ+ leaders. Through summer camps, family
camps, mentorship programs, and year-round leadership programming,
Brave Trails helps LGBTQ+ youth thrive. "Nothing makes us more
proud than seeing our youth take the skills they gain in our
programs and use them to create meaningful change in their
communities," says the organization.
"We believe in doing what's natural," adds Abrials. "Like
natural fabrics. Like helping people. Like supporting the health of
the planet. Like love. 'Natural as love' — it's as simple as
that."
To support "Natural As Love" and Brave Trails, head to
shophass.com.
Avocado is redefining what it means to be a sustainable,
ethical brand. As a Certified B-Corp, their vision is as urgent as
it is aspirational — a world united by sustainability and social
responsibility. They practice radical transparency and a
"farm-to-bedroom" approach; they co-own a latex farm, factory, and
wool collective in India — from
where they source and process raw materials. Mattresses are
handcrafted in a Los Angeles
factory that they also own. Their materials, factory, and finished
products are GOTS/GOLS organic certified. Their mattresses are also
GREENGUARD Gold certified for low emissions, MADE SAFE® certified,
and have achieved STANDARD 100 by OEKO-TEX® for both human and
ecological safety. As a Climate Neutral® Certified business,
Avocado is the world's first mattress brand to achieve net-negative
carbon emissions across its entire business scope. As long-standing
members of 1% for the Planet and recipients of their inaugural
Pinnacle Award, one percent of all revenue is donated to
environmental nonprofits on an annual basis. Learn more at
AvocadoGreenMattress.com.
If you would like more information, please contact
Jessica Hann at
jessica@avocadomattress.com.
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SOURCE Avocado Green Brands