NEW YORK, July 14, 2018 /PRNewswire/ -- Taking place
at the iconic Greek Revival venue Cipriani's at 55 Wall Street on
the evening of July 18,
CONSINEE GROUP, China's
largest spinner and exporter of cashmere yarn, with CHANEL,
BURBERRY, ACNE, RALPH LAUREN,
THEORY, TORY BURCH, etc, among its
best clients, will debut a runway show meant to demonstrate the
full range of their yarn technology and capabilities for
international client brands.
"Out of every seven cashmere items sold in the world, one is
made from Consinee yarn,"
Boris Xue, company chairman proudly
announced.
Produced by China Fashion Collective, the show is the first
of its kind and scale to be offered by a Chinese textile company in
the U.S. Titled "Into the Lines", the show alludes to the
conceptual interpretation of cashmere yarn. The show's
100-feet runway built under Cipriani's 70-feet dome will see over
100 looks presented, spanning casual and occasion wear, all knitted
from Consinee's proprietary cashmere yarn series creations.
Timed to coincide with the annual Spin Expo, a large industry
presence of nearly 400 fashion insiders are expected at the show,
including representatives from leading fashion brands and
Consinee's long-time US clients.
This debut show is under the creative direction of
Chinese-German designer Yujia
Zhai-Petrow, a consultant with Valentino Haute Couture in Paris. "Rather
than presenting a conventional knitwear collection," she
says, " the 'Into the Lines' show contemplates and explores the
luxury of cashmere and its sundry potentials activated through a
synthesis with new disciplines." Other members of the design
team for this collection include: Fran
Miskin, Jane Sked and Steven
Oo.
Chairman Boris Xue believes the
show will not only demonstrate Consinee's dedication to excellence,
but also inspire their clients with new possibilities.
Consinee Group was founded in 1999 by Xue, located in the
beautiful coastal city of Ningbo,
China. Through nearly 20 years of continuous growth and
innovation, Consinee Group has become the biggest exporter of
cashmere yarn in China and
completed an advanced green manufacturing industry chain base,
integrating dyeing, spinning of woolen, worsted, semi-worsted and
fancy yarns, as well as high quality fabrics, import-export trade,
digital logistics, intelligent manufacturing and information
platform.
Throughout the years, three lines CONSINEE, TOPLINE and ICCI
were born to challenge the limits of the textile yarn industry
through shattering and reimagining established techniques and
concepts.
Consinee has maintained a 5 year tradition of hosting an annual
yacht party that sets sail on the Hudson River around Manhattan in celebration of old and new
relationships with its international clients. This year, they
decided to dock the party and invite guests on land for a Bellini
and caviar reception, dinner, and full blown runway show, so that
clients can really go home with a deeper understanding of Consinee
philosophy and possibility.
"Consinee's fashion show debut is an in-depth examination of
self-strength and potential, an articulation of freedom, an attempt
to illustrate the full-range of luxury cashmere yarn capabilities
in a context that embraces the future," says Boris, who has been leading
the company since its inception and who is honored as the "Cashmere
Prince" in the industry. "We have a traditional Chinese saying that
goes—A journey of a thousand miles begins with a single step, I
still remember in those very early days when I made the first
effort to knock on the doors of US brands with entry-level English
and a suitcase of my cashmere – I ended up left out in the cold.
But I have always believed that as long as we continue to improve
product quality and stay positive, doors will open for win-win
partnerships."
The fashion show debut was directed by fashion veteran
Christina Neault, who was the
executive producer of IMG's NYFW and is currently the fashion
programming consultant at Pier 59 Studios—one of the major venues
for New York Fashion Week and a premiere multimedia
studio.
Ms. Neault was brought on board the project by long-time partner
China Fashion Collective, the New
York-based boutique branding consultancy and luxury events
production firm that helped Consinee Group strategize and plan for
over a year to make this debut show a reality.
ABOUT CONSINEE GROUP
Consinee Group is the only large-scale spinning company in
China that completely uses new and
imports automatic production lines, known as the Champion
Demonstration Enterprise in the textile industry and the leading
company in "Made in China 2025"
and Industry 4.0. Today, Consinee produces and sells 10,000 tons of
high quality yarns and fabrics annually, mainly using natural
fibers like cashmere, among which 100% cashmere yarn accounts for
more than 2,000 tons, occupying 10-15% of the world's total
cashmere output.
In 2017, Consinee Group cooperated with Siemens Group combining
the wisdom of Chinese and foreign experts to increase another 10
woolen production lines and jointly created the very first fully
intelligent digital unmanned workshop in the Chinese textile
industry. In the same year, Consinee applied "SEDO" to the entire
industry chain of the company group, realizing digital integration
of digital production control and technical process management
system, which enables all aspects of R&D, production, quality
control, warehousing and logistics to be transparent, efficient,
energy-saving and fully traceable. Its mission is to truly satisfy
international fashion brands and the luxury goods market's pursuit
of high-end textile raw materials.
Consinee contact email: Channie
Chang info@consinee.com.cn
Website: www.consinee.com.cn
ABOUT CHINA FASHION
COLLECTIVE
Planning, production and PR was executed and led by China
Fashion Collective, a New
York-based fashion and related industries branding
consultancy and fashion show platform with years of experience in
presenting Chinese brands to international audiences, including
entering the NYFW Official Schedule, and working with international
luxury partners in understanding and targeting HNWI Chinese
demographics.
For media inquiry, please contact:
China Fashion
Collective
Yuhan Liu
yuhanliu@nychinafashioncollective.com
Claire Lin
clairelin@nychinafashioncollective.com
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SOURCE China Fashion Collective