NEW
YORK, Feb. 1, 2024 /PRNewswire/ -- Millwright
Holdings today announced that Erin Vadala has been
promoted to Group President & Chief Client Officer (CCO).
Vadala assumes the newly created role after serving five
years as President of Warner Communications, which was acquired by
Millwright Holdings in 2017. She will report to Millwright Founder
& CEO Michael Young.
Vadala is charged with overseeing Millwright's US-based
marketing services agencies, Actual Agency; Bolt PR; and
Warner Communications, with responsibility for guiding the
senior agency leadership, strategic planning, employee engagement,
creative campaign development, and agency growth.
Actual Agency will continue to be helmed by industry
veteran and agency President Tim
Donovan who joined in 2022. Actual is a boutique strategic
communications firm that employs design thinking methodologies
and data-backed strategies to optimize global communications
programs for Fintech, Data, AI and enterprise
tech companies.
Bolt PR will now be led by Laura Murphy who has been promoted to Managing
Director from SVP. Bolt PR is an award-winning public relations and
digital marketing agency serving clients across the hospitality,
F&B, spirits, franchise, health and wellness, consumer
products, consumer tech and B2B tech verticals. Caroline Callaway, founder of Bolt PR, which was
acquired by Millwright in 2020, will exit three and a half years
post-acquisition.
Warner Communications will now be led by Jessica Whidt
who has been promoted to Managing Director from SVP. Warner
Communications is an award-winning B2B PR and integrated marketing
communications agency holding specialized expertise in supply
chain, logistics, manufacturing, AI, robotics, tech, professional
services, and consumer engagement.
"Erin is an exceptional agency professional, client counselor
and business leader, and I am thrilled to have her lead this
outstanding senior team on the next phase of our company's growth,"
said Michael Young, Founder and CEO,
Millwright Holdings. "Erin has demonstrated an unwavering
commitment to team development and long-term client relationships
that have delivered strong business results over the past five
years."
Vadala has earned roles of increasing responsibility throughout
her tenure with Millwright. Vadala's tenure at Warner began on
the client side more than 20 years ago before transitioning
into the role of Account Manager at the agency, then to SVP and
then to President after Millwright acquired the agency in 2017.
Prior to Warner, she served in marketing and communications roles
with leading technology companies including Aspen Technology,
Cognizant, and Pilot Software (now SAP).
Vadala is seasoned agency leader, having led the Warner team in
the concepting and execution of strategic campaigns for renowned
brands such as the MIT Sloan CIO Symposium, Yesway Convenience
Stores, Sodoma Law, Jabil, Packsize, Aqua Metals, Bioenergy Devco,
Augmentir, MacroFab, Wellness Natural Pet Food, Saucony, and
hundreds more.
Vadala holds a Bachelor of Music degree in Voice Performance
from the University of Illinois at
Urbana-Champaign, as well as a Master of Music in Voice
Performance and a Master of Music in Vocal Pedagogy, both from the
New England Conservatory of Music.
About Millwright
Millwright is home to the best
independent PR, social, digital and marketing agencies on the
planet. Millwright has redefined the boutique agency service model.
Millwright agencies are highly specialized, data-driven, fully
integrated and deliver high-impact communications programs and
business results for innovative brands.
www.millwrightholdings.com.
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SOURCE Millwright Holdings