Exploring the Question, 'What Is Impact?',
Coach Prime's Debut Spot as Co-Owner Highlights BLK &
Bold's Commitment to Impact, Community, and the Culture of
Coffee
DES
MOINES, Iowa, Sept. 29,
2024 /PRNewswire/ -- BLK & Bold Specialty
Beverages, the social impact specialty coffee brand, proudly
unveils its first-ever commercial starring newly announced
co-owner, Deion "Coach Prime" Sanders. Cleverly titled, 'All Rise,'
the spot showcases the shared commitment of BLK & Bold and
Coach Prime to elevating communities through meaningful impact.
The ad kicks off with Coach Prime asking, "What is impact? Is it
something you do, or something you feel?" As we follow powerful
scenes of family, friends, and community, Coach Prime delivers his
final line: "It's both." The commercial seamlessly intertwines BLK
& Bold's mission of blending coffee with purpose, celebrating
how everyday moments of connection—like enjoying a cup of
coffee—can spark meaningful change. It's a striking reminder that
collective action and shared experiences fuel a greater cause.
"Coffee is the second most consumed beverage in the U.S., and we
believe it can not only have a meaningful impact on someone's day,
but it can also be a powerful vehicle for change," said
Pernell Cezar, Co-Founder and CEO of
BLK & Bold. "As the journey of BLK & Bold continues to
evolve, we will always keep true to our roots of community
investment, values-led collaboration, and making purposeful impact
that uplifts all."
Founded in 2018 by Pernell Cezar
and Rod Johnson, BLK & Bold
rapidly grew from its humble garage beginnings into a nationwide
success. Now available in over 11,000 retail locations—including
Target, Amazon, Walgreens, and more—the certified B Corp continues
to reshape coffee culture while expanding its product offerings to
meet rising consumer demand. At its core, BLK & Bold brews with
purpose, dedicating 5% of its gross profits to initiatives that
empower underserved youth, championing both quality beverages and
social impact.
"Impact isn't just about numbers or accolades—it's about the
lives you touch," said Rod Johnson,
Co-Founder and Chief Values Officer of BLK & Bold. "With Coach
Prime's involvement in our mission, we're not just talking about
impact, we're showing what it looks like in action."
As BLK & Bold continues to push the boundaries of what a
consumer goods brand can achieve and produce for its consumers,
this commercial marks the beginning of a new chapter in the
company's marketing strategy, one that prioritizes storytelling,
impact, and inclusivity. The commercial, available in 15, 30, and
60-second versions, will be distributed online, across digital
platforms as well as streaming services, in multiple formats to
reach a broad audience.
For more information on BLK & Bold, its products, and its
ongoing initiatives, please visit www.blkandbold.com.
ABOUT BLK & Bold:
Founded by Pernell Cezar and Rod
Johnson, BLK & Bold is a trailblazing specialty coffee
brand committed to fostering a community centered around social
impact. From its modest beginnings in a garage with a tabletop
roaster, the company has grown into a 33,000 sq ft warehouse and
has donated over a quarter of a million dollars to date. As the
first Black-owned nationally distributed coffee brand, BLK &
Bold proudly allocates 5% of its gross profits to initiatives that
support youth programming, workforce development, and community
growth. Its B Corp certification attests to the company's
dedication to upholding the highest standards of social and
environmental responsibility. Recognized as one of The Fast 50: Top
Growing NMSDC-certified Minority Business Enterprises (MBEs) and a
two-time Inc. 5000 list maker, BLK & Bold exemplifies rapid
growth and innovation in the industry.
MEDIA CONTACT:
DISRPT AGENCY
BLKandBold@disrptpr.com
Phone: 646.812.8482
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SOURCE BLK & Bold