LOS ANGELES, Jan. 19, 2022 /PRNewswire/ -- Known for its
rebellious spirit and unconventional distillation method, historic
cognac brand Bisquit & Dubouché celebrates its U.S. launch and
official sponsorship of Frieze Los Angeles with an exclusive
installation by artist Jillian
Mayer. The visually stunning "Glass Room," solely shown at
Bisquit & Dubouché's Frieze Los Angeles lounge starting
February 17th, is Mayer's first-ever,
fully-immersive glass installation. Drawing inspiration directly
from Bisquit & Dubouché's legendary liquid and avant-garde
approach to cognac-making, Mayer's bold study on transformation is
a must-see experience at this year's highly anticipated fair.
BISQUIT & DUBOUCHÉ X JILLIAN
MAYER
Founded over 200 years ago, Bisquit & Dubouché
embodies the fearless artistic and entrepreneurial spirit of its
two French founders, Alexandre
Bisquit and Adrien Dubouché. The brand was acquired by
Campari Group in 2018, heralding in an exciting new chapter of
luxury cognac-making, complete with a global brand relaunch and the
introduction of a completely reimagined design across the entire
range. Unique within the category, Bisquit & Dubouché
audaciously relies on the double distillation technique developed
by its founders – a bespoke approach that is both delicate and
time-consuming as it relies on instinct to identify when the cognac
has reached its ideal aromas and taste. This means distilling
longer than is customary in the quest for flavors, an
unconventional method that sets it apart from all other cognacs. An
intrepid innovator in her own right, Jillian Mayer was chosen to pay tribute to this
rich heritage of rule-breaking and artistic intuition that the
cognac Maison is rooted in.
Drawing inspiration from the hypnotic ritual of swirling
Bisquit & Dubouché in a snifter, Mayer's installation invites
visitors to step inside her vision of amber, burgundy, and sepia
hues. A commentary on transformation, "Glass Room" highlights the
amorphous nature of an oft overlooked material that dominates our
everyday.
"As I learned more about the process of distilling cognac, I was
excited to find out that copper is a key component of Bisquit &
Dubouché's provocative distillation process, just as glass is
integral to the final presentation of the master distiller's art.
Glass, heat, copper – all these raw materials that are employed
through the process of creating cognac are the same materials I'm
utilizing in my work. In fact, the only metal that I use with glass
is copper, as it does not impact or influence the color of the
glass. This special relationship between copper and glass, flowing
together as compatible materials, felt like the perfect homage to
Bisquit & Dubouché," said Mayer.
As an artist, Jillian is constantly pushing boundaries through
new mediums – glass being her latest – and exploring how the
physical world around us affects our lives, bodies, and identities.
Her latest work utilizes techniques and materials that have long
histories, but giving them a modern expression.
"When I saw the rich colors of Bisquit & Dubouché cognac
swirling elegantly in the glass, I instantly felt a connection: to
the materials, to that world, and to the colors themselves. I
wanted to be surrounded by that warm color palette of ambers,
sepias, coppers, and rich burgundies that cognac inhabits and
inspires. Then I started to think about what it would be like to
have a room of these materials and it became the impetus of my
design. There was never a moment where I felt unsure of this
concept. I felt it, I saw it, and I knew what it should be," said
Mayer.
BISQUIT & DUBOUCHÉ AND ART
At
the heart of any creative practice is an appreciation for the
craftsmanship behind it – whether it's a radical approach to
cognac-making perfected over the past 200 years, or an immersive
art installation that requires endless hours over a 1500-degree
kiln. Both are led by intuition, instinct, and the human touch.
Dating back to Bisquit & Dubouché founder Adrien Dubouche, a
devoted art collector who himself designed the first Bisquit &
Dubouché logotype, and original brand devotees like musical artist
Josephine Baker, creativity has
always been at the heart of this cognac Maison. Partnering with an
innovative artist like Jillian Mayer
is a natural extension of a historic brand that has always valued
artistic vision and an avant-garde approach to time-honored
materials.
BISQUIT & DUBOUCHÉ AT-A-GLANCE
- Bisquit & Dubouché (Bis-keet ən(d) Dey-boo-shey) was
founded over 200 years ago by Alexandre
Bisquit and Adrien Dubouché, but was only recently launched
in the U.S. market.
- The historic Maison was acquired by Campari Group in 2018 and
is part of their luxury offerings.
- Bisquit & Dubouché's radical double distillation
technique differs from all other cognacs. Relying
on intuition and
experience over conventional methods, the brand's
master distiller looks for esters that contain richer aromas and
distills longer than is customary in the quest for a more robust
bouquet of flavors that will make Bisquit & Dubouché unique.
This handcrafted approach creates Bisquit
& Dubouché's distinctive taste - smooth and
mellow with an everlasting finish.
- The flagship V.S.O.P. (SR $59) is beloved by cognac
connoisseurs and novices alike – its subtle interplay of
fruity and floral aromas garnering "VSOP of the Year" 2021 at
the New York International Spirits Competition. The range also
includes high-end expression X.O. (SRP $180).
- The inimitable cognac is renowned for its smoothness and
bouquet, which boasts nuanced floral and fruity aromas. The taste
features a seductive blend of vanilla and caramel, with a subtle
smoothness led by notes of honey, fig and dark fruits.
@bisquitdubouche
@jillian_mayer_
@friezeofficial
ABOUT BISQUIT & DUBOUCHÉ
Established in 1819 by Alexandre
Bisquit, the Bisquit & Dubouché cognac brand is renowned
for its excellence, thanks to its unique distillation method that
allows a superior concentration of aromas and smoothness. The brand
offering includes a classic range of cognacs: V.S., V.S.O.P., and
X.O., characterized by craft and unique features. Bisquit &
Dubouché is crafted with a distinctive distillation method,
distinguished by intuition, experience, continuous tastings and
ability to "listen" and identify the exact moment to cut, when the
aroma and body of the eaux de vie match the strong floral and
fruity concentration that is the signature profile. As a result,
Bisquit & Dubouché unveils a smooth aromatic bouquet, with
floral notes of rose, dried apricot, muscat grape; followed by a
persistent taste broadly described as fruity with subdued
smoothness to its profile and with specific notes of honey, fig and
dark fruits; all forged in a disruptive packaging that underlines
the brand character, always challenging the status quo. Since the
foundation, 200-years ago, Bisquit & Dubouché embodies the
ambitious and charismatic spirit of its two French founders.
Bisquit & Dubouché became part of the Gruppo Campari portfolio
in 2017.
ABOUT THE CAMPARI GROUP
Campari Group is a major player in the global spirits industry,
with a portfolio of over 50 premium and super premium brands,
spreading across Global, Regional and Local priorities. Global
Priorities, the Group's key focus, include Aperol, Appleton
Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was
founded in 1860 and today is the sixth-largest player worldwide in
the premium spirits industry. It has a global distribution reach,
trading in over 190 nations around the world with leading positions
in Europe and the Americas. The
Group's growth strategy aims to combine organic growth through
strong brand building and external growth via selective
acquisitions of brands and businesses.
Headquartered in Milan, Italy,
Campari Group owns 22 plants worldwide and has its own distribution
network in 22 countries. The Group employs approximately 4,000
people. The shares of the parent company Davide Campari-Milano N.V.
(Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the
Italian Stock Exchange since 2001. For more information:
www.camparigroup.com/en. Please enjoy our brands responsibly.
ABOUT FRIEZE LOS
ANGELES:
Frieze is the world's leading platform for
modern and contemporary art for scholars, connoisseurs, collectors,
and the general public alike. Frieze comprises three magazines
– frieze, Frieze Masters
Magazine and Frieze Week – and five
international art fairs – Frieze London, Frieze Masters, Frieze New
York, Frieze Los Angeles and Frieze Seoul (launching September 2022). In October 2021, Frieze launched No.9 Cork Street, a
hub for visiting international galleries in the heart of Mayfair,
London. Frieze is part of the IMG
network.
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SOURCE Jillian Mayer x Bisquit
& Dubouché