PITTSBURGH, May 28, 2020 /PRNewswire/ -- Carnegie Museum of
Natural History announces a partnership with TikTok as part of the
Creative Learning Fund, a program designed to populate the social
media platform with accessible and educational short-form mobile
videos. The grant is a part of TikTok's $50M investment to bring more learning content to
the platform.
The museum's marketing team launched its TikTok account on
January 6, 2020 with a snail joke
from curator of mollusks Tim Pearce,
who quickly became a TikTok icon. Since January, its following has
grown from zero to over 148,500 with over 8 million video views and
2 million likes.
"I'm amazed (and pleased) that so many people are enjoying the
snail jokes. I hope they are educational, too, and consciousness
raising, and that they help people be more aware of these
often-overlooked creatures with whom we share the planet," said
Pearce. "All you snail TikTok fans are helping me with my plan to
make snails more popular than football!"
Recently, Mary R. Dawson Associate Curator of Vertebrate
Paleontology Matt Lamanna has begun to build a fan base with
dinosaur facts filmed from home and a visit to check on the
museum's signature dinosaur, Dippy, short for Diplodocus
carnegii. With this new partnership, the museum is excited to
build on existing success to introduce TikTok users from around the
world to the museum's experts and educators.
"Carnegie Museum of Natural History's goal is to be as relevant
as possible to our growing audiences," said Sloan MacRae, director of marketing, whose team
creates most of the museum's digital content. "One obvious path to
relevance is access, and that means producing content that is
digestible and appealing. It also means reaching audiences where
they physically are, namely glued to their screens amid the
pandemic. I'm especially proud that we're entering this partnership
with TikTok now, when demand for digital educational content is so
high for individuals and schools alike."
The museum's partnership videos launched on May 13, 2020 at TikTok.com/@CarnegieMNH.
About TikTok
TikTok is the leading destination for
short-form mobile video. Their mission is to inspire creativity and
bring joy.
About Carnegie Museum of Natural History
Carnegie
Museum of Natural History, one of the four Carnegie Museums of
Pittsburgh, is among the top
natural history museums in the country. The museum generates new
scientific knowledge, advances science literacy, and inspires
visitors of all ages to become passionate about science, nature,
and world cultures. More information is available at
carnegiemnh.org.
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SOURCE Carnegie Museum of Natural History