VST Enterprises
09 April 2020
Plans To Kick Start GBP24 Billion UK Sports Economy
PLANS UNVEILED TO KICK START
GBP24 BILLION BRITISH SPORTS ECONOMY FOLLOWING COVID19
OUTBREAK
CYBER TECH COMPANY DEVELOPS DIGITAL HEALTH PASSPORT TO KICK
START RETURN TO FOOTBALL RUGBY GOLF HORSE RACING & THE F1
SEASON
VSTE COMMITTED TO WORKING CLOSELY WITH UK GOVERNMENT & MAJOR
STAKEHOLDERS TO DEPLOY SAFE & TRUSTED TECHNOLOGY SOLUTION
MANCHESTER, ENGLAND / ACCESSWIRE / April 9, 2020 / VST
Enterprises Ltd (VSTE) the British cyber security company founded
by tech entrepreneur Louis-James Davis (31) has today announced a
'sports health passport' style app to help kick start attendance at
all British sporting events over the coming months as Britain
emerges and recovers from Covid-19.
VSTE and its partner Redstrike are committed to working
alongside the Government and other major stakeholders to ensure
that the technology can be deployed responsibly whilst fighting the
COVID-19 pandemic. Using its VCode(R) cyber technology it intends
to support the economic recovery of Great Britain and kick start
the UK sports economy and be part of the solution in helping to
move everyone out of isolation as soon as possible.
The ambitious and bold solution comes after all sporting events
and fixtures across the UK were cancelled as part of the
Governments lockdown procedure to tackle COVID-19. The lockdown has
decimated the sports industry and the future of many football and
rugby clubs in particular hangs in the balance. Many major golf
tournaments and major sporting events like the F1 Grand Prix are
left with lost revenues and sponsors threatening to withdraw
financial support. It is feared that hundreds of millions of pounds
in revenues, sponsorship and advertising rights will be lost across
all sectors of British sport with catastrophic losses in revenue
and income. Such catastrophic losses across British sport events
could take years to get back to normal.
The concept was conceived by Louis-James Davis CEO of VSTE and
REDSTRIKE the sports marketing agency founded by former Manchester
United Football Club International Managing Director Mike Farnan,
Collaborating together Louis-James Davis and Mike Farnan have
formulated a digital app to get the British sporting industry back
on track as it recovers from the virus lockdown when the phased
lifting of restrictions takes place over the coming weeks. The
passport style app can be used at all major sporting events
including football, golf, tennis, rugby and F1.
VSTE CEO Louis-James Davis said;
"The 'V-COVID(TM)' digital health passport is a truly unique way
in which all football and rugby clubs, major sporting events and
sports governing bodies can implement a simple and highly effective
universal system to ensure fan safety at sporting events following
the gradual phased lifting of restrictions. Using the health app in
conjunction with an official Government /Department Of Health
sanctioned Covid-19 testing kit, a series of authentications and
permissions are acknowledged to
validate the test results. In doing so it will not only allow
the safe and gradual return of sports fans to sporting events but
it will do so in a safe and controlled way. Most importantly it
will help all clubs, sporting organisations and events to re build
after this unprecedented event."
Football and rugby clubs in the Premier and Football League can
issue the 'V-COVID(TM)' digital health passport app (or an App that
uses the VCode(R) technology for the purposes of the Health
Passport) to all fans through their existing fan database channels
and social media, signing up for the app which would be free. This
will in turn get fans back attending key fixtures and events in a
gradual and staged process, with the emphasis on safety at all
times. "
Redstrike MD Mike Farnan said;
"The Premiership and Football league as one example have been
decimated by this unprecedented event. Major sporting events such
as the F1 calendar are also thrown into disarray and hundreds of
millions of pounds potentially lost in sponsorship and revenue
streams.
The survival of Premiership and Football league clubs - which
are great British institutions, part of the community and every day
British life - is vital. The 'V-COVID' digital health passport app
will become an important passport and interaction tool between fans
and their football clubs or sporting events. It will also ensure
that fans return to sporting fixtures and events in a safe and
controlled manner. Let me make this clear, we are not claiming a
magic solution here or expecting to fill stadiums, it will be a
gradual and phased return for fans attending sporting events. But
we do need to have a plan that revives the British sports calendar
and its key events. British sports contributes GBP24 Billion to the
UK economy every year.
However we are fully conscious that it is vitally important for
us to balance the desire for sporting fixtures to resume in the UK,
but with all sports clubs, sports event organisers and governing
bodies taking a serious and responsible approach to public health
and safety with this life threatening virus."
THE FAN JOURNEY
The 'V-COVID(TM)' digital health passport app (powered by
VCode(R)) would be issued by the sports club, sporting
organisation, event organiser or governing body as an officially
recognised digital health passport.
The app would be used in conjunction with a
Government/Department Of Health approved COVID-19 testing kit
administered by a Doctor or healthcare professional that confirms
and validates whether the holder has been tested "negative" or
"positive" for the Corona Virus or has the antibody present. In the
future it will include confirmation that they are vaccinated.
Once the test has been completed, the results will be updated to
the fans digital passport. Once vaccinated it will be permanent
proof of being virus free and protected.
Providing the fan has tested negative they will be allowed to
proceed and purchase a ticket for the event by validating their
'V-COVID(TM)' digital health passport. This
VCode(R) is unique to the fan and authenticated using its
various security permissions, protocols and authorisations.
The fan attends the event observing the 2 metre social
distancing safety guidelines where an event official scans their
smart phone or Printed VCode(R). The technology however can give an
optimal scanning distance achievable from 100 metres (80:1 distance
to size ratio).
The social distancing will be reduced over time as the phased
lifting of restrictions takes place.
Uniquely the 'V-COVID' digital health passport is not just
confined to the sport of football, but can also be used across all
other major sporting events including golf, rugby, tennis, Formula
1, to horse racing. Both Mike Farnan and Louis-James Davis also
plan to approach the IOC (International Olympic Committee) to help
with getting the 2021 Olympics and Paralympics back on track by
using the 'V-COVID (TM)' digital health passport.
Many football and rugby clubs are in serious financial trouble
with gate receipts for matches non existent, advertisers and
sponsors withholding rights income from major events and there are
grave concerns that many clubs could collapse. Already the
'V-COVID' digital health passport app has been welcomed and is
being hailed as a lifeline to help revitalise the British sporting
calendar.
The groundbreaking VCode(R) and VPlatform(R) technology which
powers the 'V-COVID (TM)' digital health passport works as a secure
digital passport within a scannable app. The technology can be
integrated into existing sporting and healthcare apps using the
software development kit but will also be rolled out alongside
Corona Virus (Covid-19) testing kits.
VCode(R) and VPlatform(R) the operating technology which powers
'V-COVID(TM)' digital health passport represents the gold standard
and next generation of code scanning technology - an evolutionary
step forward from traditional barcodes and QR Codes. Using military
grade encryption it has over 2.2 Quintillion variations of codes.
The codes become ultra-secure as user login, time, facial
recognition, touch ID, geo-fences, handset brand and number of
scans are just some of the factors that change what information the
VCode(R) links to at the point of scanning.
VCode(R) in its own right has an infinite range of applications
and capabilities from secure identification and ID, to geo location
and geo fencing, asset tracking, authentication and permission
based authorisations. It's unique technology means that the
'V-COVID (TM)' digital health passport can also be used for the
same validation and authentication process to be used in tests for
other viruses such as Ebola, Sars and Mers. It will also help
strategically to ensure that with regular updates and testing there
is a reduced chance of a second wave of Corona Virus
infections.
VSTE is currently using the same technology to work with the
UNITED NATIONS as part of their SDG Collaboratory (Sustainable
Development Goals) program - to provide a wide range of technology
services to 9 Billion people by 2030 and which will be announced in
the coming weeks.
For information on how to integrate the 'V-COVID(TM) software
into your existing system visit www.vcode.it/developers.
S
For further information on VST Enterprises Ltd
Please contact Gerard Franklin - Head Of Communications &
External Relations
M: 07885 388398 e: gerard@vstenterprises.com
VST Enterprises Ltd | The Lexicon | Mount Street | Manchester |
M2 5NT
NOTES TO EDITORS
About VST Enterprises Ltd
VST Enterprises (VSTE) is the company behind the VCode(R) and
VPlatform(R). Headquartered in Manchester, the company has
satellite offices around the world and is operational in 16
countries.
About VCode(R) & VPlatform(R)
VCode(R) represents the next generation of code scanning
technology - an evolutionary step forward from traditional barcodes
and QR Codes. VCode(R) has an infinite range of applications and
capabilities from secure identification and ID, to geo location and
geo fencing, asset tracking, authentication and permission based
authorisations, fan and customer engagement through to biometrics
and facial recognition.
VCode(R) can be used across a wide range of applications to
securely purchase music, video and film content to concert and
sports event tickets. It can also be used to screen exclusive film
content, sales promotion and marketing and create dynamic marketing
and fan engagement campaigns. Its wider uses also include anti
counterfeiting and anti piracy. A VCode(R) can be scanned from over
100 metres, with a 80:1 distance to size scan ratio, at 170-degree
angles, on and from moving objects, and upon any multimedia or
television screen and even when the VCode(R) is microscopic on bank
notes or minerals. This allows users to access exclusive content,
check the validity and authenticity of an item and make purchases
while on the move. VCode(R) provides military grade encryption with
over 2.2 Quintillion combination codes.
Supporting the VCode(R) app is the VPlatform(R) - a secure cloud
based portal that allows users to create VCode(R) and manage the
content they lead to. The VPlatform(R) also provides users with
real time analytics on who scanned their codes, when and where the
scans took place, providing vital consumer data. The VPlatform(R)
enables push notifications and rewards to be sent back to
individuals who have made VCode(R) scans, offering opportunities
for brands to significantly enhance their engagement levels with
their client base.
For more information please visit www.vstenterprises.com
About Redstrike & Mike Farnan
Mike Farnan is the former International Managing Director of
Manchester United Football Club and is a 25 year sports marketing
veteran. During his career Mike has promoted sports brands
worldwide including Manchester United, Atletico Madrid, Williams
Formula 1, Jordan Formula 1, Sheffield Utd and Sunderland FC. A
highly skilled sports marketeer, Mike has worked with blue chip
brands including Vodafone, Heineken, Red Bull, Air Malta, Visa,
FIFA, DHL, Umbro, Coca Cola, Porsche, Nivea, Pepsi, Budweiser and
Cadburys.
Redstrike was founded in 2013 by MD Mike Farnan and is now
regarded as one of the elite sports marketing consultancies in the
UK across Football, Motorsports, Golf and Rugby. The company which
has offices in London, Johannesburg, Kuala Lumpur, Romania,
Auckland and Sydney is a motorsport race promoter and golf talent
manager. Redstrike is also the driving force behind a major
football academy in Vietnam where it has secured the services of
former Manchester United players Ryan Giggs and Paul Scholes as
ambassadors.
For more information please visit www.redstrike.com
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SOURCE: VST Enterprises Ltd
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NRAFLFLRSFITIII
(END) Dow Jones Newswires
April 09, 2020 03:00 ET (07:00 GMT)