Sommsation curates sommelier-led tasting experiences and events,
and is positioned to revitalize the wine industry by combining
innovative technology, audacious strategy, and glamorous brand
marketing.
WEST
CHESTER, Pa., May 15, 2024
/PRNewswire-PRWeb/ -- Sommsation (www.sommsation.com), an online
marketplace selling high-quality wines from a portfolio of
independent wineries, continues to redefine the wine industry
landscape. Sommsation curates sommelier-led tasting experiences and
events, and is positioned to revitalize the wine industry by
combining innovative technology, audacious strategy, and glamorous
brand marketing. At this intersection, Sommsation delivers a direct
and personalized buying experience for wine enthusiasts seeking the
best-quality limited-production wines and elevated hospitality.
At its core, Sommsation is a platform that connects wine buyers
and enthusiasts to both independent wineries and expert sommeliers.
Here, the word "platform" is doing double duty, referring not only
to the many-to-many structure of the independent-winery community,
but also the digital foundation Sommsation has built to power that
community.
"We build our technology to engage and delight our clients,"
explains Matt Hessinger, CTO and
Co-Founder of Sommsation. "We're as bullish on AI and machine
learning as anyone (and we were using AI well before its current
popularity), but we focus less on tools for the tool's sake.
Rather, we obsess on elevating the discovery and buying experiences
for our clients. Our 'reach goal' is to make the experience so
simple and seamless and pleasant–that they aren't even aware of the
technology that is powering it."
The Sommsation Marketplace launched in the Fall of 2022,
creating purpose-built proprietary technology to deliver
one-of-a-kind experiences through a portfolio of independent
wineries, for wine buyers looking to make new discoveries. As a
platform business, Sommsation's technology is the foundation of all
of the value that Sommsation is able to create and deliver to
constituents across the wine ecosystem. Sommsation rolled out
platform enhancements throughout 2023 and into 2024, enhancing all
aspects of customer engagement and purchase conversion and
amplifying the luxury brand's presence. Examples of innovative
technology strategies the Company has deployed include:
- Advanced Search Capabilities. Deployed search capabilities that
map closely to user intent, enabling Sommsation to
automatically surface useful content about its portfolio of wines.
Sommsation has sorted considerable information about its wineries
and wines, and the website matches that information to search
intent intuitively and in real time. For example, finding fuzzy
matches like searching "primitivo" and presenting Zinfandels -
which likely corresponds closely to the search intent.
- Automated Linking of Content. Sommsation is well into the
process of developing cognitive automation that identifies
connections between content and data and suggests deployment
opportunities for the combined information. Sommsation has been
automating the connection between its long form content and the key
first party data it has gathered on the platform. This enables
Sommsation to provide decision and writing support both to content
authors writing new content, and the merchandising team putting new
wineries into the portfolio.
- State-of-the-art Data Lakehouse. Sommsation built its data
lakehouse for data analysis and for generating insights. Replicated
data is necessary in order to run analytics at scale without
putting a company's transaction-processing technology at risk. A
data lakehouse is a hybrid between a data warehouse and a data
lake–which is often superior to either. Sommsation's bespoke Data
Lakehouse is the heart of how it synthesizes all data related to
its customers, products and orders.
Having stood up the technology for its marketplace and events,
Sommsation can now leverage that same platform technology to enable
different flows-of-value. For instance, its recently launched Rebel
Wine Club improves on the standard wine-club model by shipping
select wines from a different independent winery every month. This
provides considerably more variety and exploration than most wine
clubs can, and clients can depend on Sommsation's technology
solutions to facilitate it for them.
Similarly, none of the technology behind The Gift List concierge
service seems excessively complicated, but it accomplishes a unique
purpose reliably and delivers a smooth and pleasant customer
experience. The Gift List experience enables clients to
schedule-in-advance gifts of excellent wines to the VIPs in their
personal or professional lives. The technology behind The Gift List
makes it easy to make sure you don't forget to send gifts on
important dates.
"When you look at The Gift List and the Rebel Wine Club you see
our ability to quickly act on expanding product lines based on
evolving buyer needs," Hessinger continues. "This leverages the
foundation we've constructed to date - combining independent
winemaker craft with sommelier expertise and delivering that to
customers in the many ways they want."
What all this means for Sommsation's portfolio is expanded
reach, connectivity, and convenience–with Sommsation providing
advanced marketing, engagement, and ecommerce functionalities.
Basically, Sommsation acting as a hub allows the independent
wineries to focus on creating great wines rather than getting
bogged down and financially exhausted by innumerable business tasks
and requirements that have nothing to do with the wine. For
Sommsation to handle these responsibilities excellently, everything
starts with the technology underpinning the business.
"You don't see too many unicorns that can get to that level
without a strong technical co-founder, and Matt is exceptionally
positioned," says Danielle
Diliberti, Sommsation CEO and Co-Founder (herself a former
Chief Technology Officer at a different company). "Matt has written
code in more than 30 different languages and is able to look at
technology challenges from a variety of perspectives. And because
he and I worked together for years before we started Sommsation, we
can usually finish each other's sentences. This has allowed us to
stand up a tech stack that has very little technical debt and is
thoroughly integrated with our business strategy."
Looking deeper into 2024, Sommsation is poised to introduce
enhancements to the digital experience, new products only available
through Sommsation and expert experience delivery, building on its
foundation of technological innovation and commitment to
excellence.
About Sommsation
Sommsation is a state-of-the-art wine company connecting wine
lovers to top independent wineries and esteemed sommeliers through
their curated online wine shop and personalized tasting
experiences. With a growing roster of 50+ independent wineries,
over 300 wines and 120+ unique personal wine tasting experience,
Sommsation also offers personalized, unique team engagement events,
corporate gifting opportunities, and bespoke corporate events.
Experience the extraordinary at sommsation.com.
Media Contact
Kevin Jurrens, Sommsation, 1
6093066418, kjurrens@broadpathpr.com,
http://www.sommsation.com/
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SOURCE Sommsation