Mirriad Advertising Share Discussion Threads

[last of the mohicans] 03/9/2024 14:01

Diverse Media Alliance

Well if the company actually put out an RNS about it then more people would know about & you wouldn't need to be doing the following yet again ..........



LOTM

[tickboo] 02/9/2024 08:59

If mirriad had won any new partners that were likely to spend £180k (10% of previous year revenue) within 12 months that is deemed material and they would have to issue an RNS. They therefore have not. The next RNS will of course be the interim report and given the awful H1 revenue figure they are going to have to come up with some decent ops info. They are likely to have a similar amount of cash as last year (£10m or so at June 30) so unless there is significant uplift in revenues the market knows a raise will be needed early next year if not before (they won't want to leave so late as they'll get their trousers pulled down again). The key isn't more partners as we've seen lots more partners mean nothing to revenue until programmatic fully rolled out. News on that essential.

[kaos3] 02/9/2024 07:34

wow - me is 5 % - slovenia

[last of the mohicans] 02/9/2024 07:25

We are now 9 weeks into Q3 & not a single official word from the company, which is quite shocking to be frank. I wonder if this week will be any different ? ....


And people wonder why no one is viewing the BB !

Put out some news & a discussion can take place ................

LOTM

[martywidget] 30/8/2024 18:17

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[ozzywalker] 30/8/2024 14:31

You're literally just talking to yourself

[last of the mohicans] 30/8/2024 13:59

Oh & just in case your not up to date with what's been going on you might want to read these articles on the new Diverse Media Alliance








Or on "measurable" advertising solution



Neither of which the company has brought to the attention of its shareholders, surprise surprise.

LOTM

[last of the mohicans] 30/8/2024 13:53

Another one just posted for Hispanic month ......... but again using an old image, why are they not using newer ones! will they ever learn



Which then takes you to if you click on the link

LOTM

[last of the mohicans] 29/8/2024 13:59

Looking at today's trades ...............

Well the 2 x 250K sales are probably the sales of 2 x 250K buys yesterday !

The 518,610 sale matches the exact same sized buy yesterday & with it a near 15% loss .............. ouch

As I said someone is playing games & watching this stock like a hawk.

LOTM

[last of the mohicans] 28/8/2024 13:05

If you look at yesterday's & today's trading you'll see that the 420K trade yesterday was most likely a Buy followed a sell about 40 mins later! (unless the exact same number was just a co-incidence)

Then today we had sales of 200K, 500K & 600K pretty close together timewise and all matching the size of trades yesterday! those are much more common sizes to trade but never the less seems a co-incidence as well

Then there is the 352,061 sale well that matches exactly a buy yesterday! & therefore unlike to just be a co-incidence!

So why was someone or more than one person willing to buy & then sell at a loss so soon on these trades ?

Or were they just hoping to stimulate others like me to buy shares & then be able to sell from there larger unknown holdings in the newly created volume?

Well it certainly caused me to have to speed-up my plans :(

After all that we still have more buying volume than selling volume today thus far.

LOTM

[davemac3] 28/8/2024 12:19

optimistic

[last of the mohicans] 28/8/2024 06:57

Looked at my holding this morning, the 5.5M shares have cost me a total of £59,299 including costs, so I need around 1.1p to reach break-even.

LOTM

[fillipe] 27/8/2024 08:46

Good to see some decent buys going through.

f

[last of the mohicans] 27/8/2024 08:06

Damn was hoping to get 700,000 shares at 0.5p or less but others have forced my hand early.

So that other 400,000 at 0.527p is mine as well so 5.5M shares in total for the record.

LOTM

[last of the mohicans] 27/8/2024 07:55

For the record, just bought another 300,000 shares at 0.5189p taking my holding to 5.1M or just over 0.5% of the company.

LOTM

[last of the mohicans] 21/8/2024 09:27

Just for the record I bought another 500,000 shares first thing this morning at 0.4985p

Taking my holding to 4.8M now.

LOTM

[tickboo] 14/8/2024 15:02

One thing Mirriad is very accomplished at is pumping out meaningless LinkedIn posts. What's even funnier are the clowns on lse ramping on the back of it. H1 revenues dropped 1/3rd FFS and what is concerning is that they keen on winning new clients yet revenues stagnate or fall. I mean the number of campaigns ran went up markedly which means the average value for each has fallen significantly. August a quiet time but mirriad needs some large material RNSs in autumn or this will drop even further. What we don't want are RNS reach being dropped with no idea on likely revenues as that's largely all we ever get. Costs of some £1m a month need to be paid for and remember the CEO's package is worth more than all of H1 revenue and allenby's £4m FY guidance was based on programmatic being rolled out.

[tickboo] 14/8/2024 13:01

If MIRI has an IP moat a major player could buy them for a pittance. MIRI was up for sale just over a year ago for say £50m which is nothing to HBO, Disney (who trialed it for 2 years), Netflix etc. programmatic seems to be holding up accelerated revenues but it needs over 100% to get to the discounted raise. They burn around £800k a month as have costs of around £1m. £10m in the bank in April so with revenues falling a fair whack in H1 without programmatic soon H2 will see poor revenues too so a raise inevitable.If there was a moat a major would smell blood now and put in a 2p bid so £20m market cap and I bet most investors would take it. Give no timeline for programmatic so the auditor will want 12 months cash so next summer a raise will be needed and they would be mad to wait like this year so maybe end of this year or early next and at a discount so say 2bn shares coming at say 0.4p. Most would take 2p and run but no interest tells me there is an issue.

[casholaa] 14/8/2024 11:22

The like of streaming companies should pull their pants-up before they get overtaken by newer players under-cutting them thanks to this tech.

[hamidahamida] 14/8/2024 11:18

Revenue now depend increasingly on partner-led initiatives, over which we have only limited visibility.We have been constrained by the readiness of some third parties. We therefore acknowledge a delay to the programmatic roll-out in CTV that had been expected in H1. -:-Basically Market is not ready for their Tech, not a nice position to be in when you are burning money, Scary Keep the lights on Placing is name of the game

[tickboo] 31/7/2024 14:01

What will be interesting is seeing the KPIs for H1. 18 advertisers ran campaigns in H1 2022 with revenues of £577k which is on average £32k spend per advertiser. 31 advertisers ran campaigns H1 2023 with revenues of £592k so on average £19k spend per advertiser. We know that H1 2024 revenue dropped to £400k so it will be interesting to see how many advertisers ran campaigns. If it did not grow and stayed at 31 the averaged spend would be £13k.So £32k to £19k is a 41% drop and £19k to £13k is a 32% drop. Let's assume advertisers will wait for programmatic to roll out properly before spending properly (which makes sense as budgets agreed before financial year end starts) then surely accelerated revenues are highly unlikely until late next year at best so all these piddly campaigns mean little to nothing revenue-wise and will not extend the cash runway so a raise early next year (or before) inevitable. Little wonder why there is no appetite for shares well below mates or rather James' rates.

[tickboo] 27/7/2024 07:24

I am not sure you understand how budgets and planning works. Assuming the demand side clients did not have a launch date as mirriad unable to due to relying on several third parties mirriad will not have featured significantly in their budgets. The decision makers will write a yearly budget (which will have a little flexibility) months in advance of their financial year end (US cos usually Jan to Dec, UK more variable) so will be agreed and signed off in Sept or Oct. Given programmatic is not ready it is highly unlikely there will be any significant uptick in revenues this year and remember as per the RNS most campaigns are booked in the spring to run in Q4. This year largely a write off (in terms of accelerated revenues) so hopefully launch and full roll out this year ahead of a large H2 next year. The £4m guidance will be missed as that's £3.5m H2. My bet is they will be lucky to get £2.5m FY which will mean a loss of £9m (rather than £7.5m with £4m turnover). They will surely not leave so late to raise money for audit sign off so a raise early next year nailed on.

[last of the mohicans] 26/7/2024 14:44

I wonder just how long they were (or have been) working on the date outcome integration ?

It could have been on there to do list, for 3 to 9 month's (I'm guessing) & they could only really turn there attention to it after they had completed end to end transmission within Mirriad ( & while they wait for the 3rd parties to get to the same position).

I'm annoyed it wasn't flagged up as an issue previously by the company & how many other major or semi major ones are still to be overcome on the critical path to end to end transmission working very effectively for advertisers.

No doubt they will say, it in itself didn't stop advertisers from placing orders etc, but if your an advertiser you're not going to spend the big money if you can't truly judge the effect of it at scale quickly.

The more you think about it, the more it ties in with other things, why there have been SO MANY Kantor studies for various brands/clients (because Mirriad weren't able to produce the data in a timely way, will be a key part of the reason). Don't get me wrong having a few independent 3rd party studies to show potential advertisers the advantages of VPP would be a must anyway, but its another reason that explains in some ways the lack of roll-out of VPP to date.

I guess it will be the end of August at the earliest before we see if this new feature is going to have an immediate effect on advertiser take-up & spend (2 weeks for them to do small scale trials to check it out & see there happy with it & then 3 weeks minimum after that to book campaigns & have them actually run etc).

It also helps explain why if you had looked at buying Mirriad 15 to 18 months ago you would have been reluctant to do so. They might have had one major piece done ie doing the VPP itself, but to turn it into an actual viable business, was multiple steps away & no real timeline as to when things might come together (or not).

LOTM

[last of the mohicans] 26/7/2024 12:08

For the record I bought another 100,000 yesterday at 0.68p right before the close & another 200,000 at 0.691p a couple of mins ago.

LOTM