Mirriad Advertising Share Discussion Threads

[kaos3] 23/7/2024 16:09

tiger - thnx. first i was sceptical on your topics, then did some outsider research and i never got an satisfactory answer to the issues you raised. i did some 50 % profit overall with miri over few years... but do not dare to repeat the buying low exercise at this present round

[tickboo] 23/7/2024 15:06

Why is all the (nearly) half price mates rates buys LOTM. They are able to measure at scale which is of course positive but they are sadly unable to sell at scale and the major concern is Mirriad have said this in a regulated RNS but have not provided a timeline for them to miss. More immaterial fluff.

[last of the mohicans] 23/7/2024 14:59

Have now rounded it up to 4M with a further 250,000 purchase at 0.7188p

LOTM

[last of the mohicans] 23/7/2024 14:08

Given the news I decided to cash something else in instead & buy another 250,000 shares sadly at 0.72p

LOTM

[last of the mohicans] 23/7/2024 13:26

Company just posted this on LinkedIn & a news release (not an RNS)

Enhancement Aligns with Standard TV Ad Reporting, Offering Comprehensive Audience Reach and Lower Funnel Outcome Data

NEW YORK, NEW YORK, USA, July 23, 2024 /EINPresswire.com/ -- Mirriad, the leader in virtual product placement (VPP), is proud to announce that its VPP technology can now be measured at scale across both linear and digital channels. This advancement ensures that Mirriad’s placements are seamlessly integrated with standard TV ad reporting, providing a robust and comprehensive view of ad delivery within the format mix.

For the first time, advertisers can access detailed audience reach data for Mirriad's virtual product placement, allowing them to accurately assess the impact of their placements. This integration also enables the overlay of lower funnel outcome measurements, including sales, store visits, and website traffic, giving brands a holistic view of their advertising performance and its direct correlation to consumer actions.

“We are excited to offer a measurement solution that fits seamlessly with the strategies advertisers are already using,” said Stephan Beringer, CEO of Mirriad. “By aligning our measurement capabilities with standard TV ad reporting, we’re providing advertisers with the confidence to invest in virtual product placement, knowing they can accurately measure its effectiveness and impact.”

This development represents a significant step forward for the industry, offering advertisers the data they need to make informed decisions and optimize their media investments.

For more information about Mirriad’s virtual product placement solutions and measurement capabilities, please visit mirriad.com.

About Mirriad
The advertising solution for the streaming age, Mirriad’s multi-patented and award-winning AI-powered virtual product placement platform dynamically inserts brands into Television, Streaming, VOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience. Mirriad currently operates in the US, Europe, and India.


LOTM

[tickboo] 23/7/2024 12:27

Yep. I suspect many actors would not want to lose control of their output. Imagine being signed up for a campaign to advertise Omega watches and then a popular series you were part of decided to drop a Cartier on your wrist. Same applies to all sorts of stuff. Given the large increase in brand they are working with and campaigns run it is odd revenue falls meaning the they are getting less for each campaign. Plus existing clients are not seemingly spending more so either they are waiting for programmatic (delayed by 3rd parties and no timeline so next year at best for roll out) or they have found it difficult to get sign off for more campaigns. Either way it is not good. Given cash burn and programmatic delayed another raise nailed on for early next year. Raised with 250m shares at 3p last year, this year 500m at 1.25p and my bet if they can get another away) is 2bn shares at 0.4p end of this year as they leave to next year it could be a lot worse.

[last of the mohicans] 23/7/2024 08:53

2phev's posted this on the LSE BB, some might find it interesting for there research



Certainly seems to have created a lot of comments in a very short period of time ..............

LOTM

[tigerbythetail] 23/7/2024 08:53

Kaos!
From someone who works in this field... MIRI's claimed "model" simply doesn't work for sports and filmed entertainment, and can never work. LOTM simply can't / won't understand this - presumably because they don't want to recognise their losses.
At best, the "addressable market" here is tiny and niche.
I could explain at greater length about rights, not least as royalties from my previous work makes up a substantial chunk of my own income. But it would be tedious to do. But, in short, you can't just drop in adverts in post-production without paying off not only the copyright owner of the work, but all those who participated in making it. In particular, any SAG/AFTRA/Equity actors involved (and their lawyers / agents / managers) would need to approve the content of the advert (i.e. monitor for reputational damage) and be satisfied with the fee they were receiving.
In the real world it's a huge hassle for only a small payback.
Long ago I filmed some TVCs with big Hollywood stars (e.g. Bruce Willis - great guy, hope he's doing well with his illness) for Japan. You can't even begin to imagine the complexity of the negotiations with his "people".

[last of the mohicans] 22/7/2024 14:13

kaos3,

No, why would there be, the deals Mirriad has signed are with the Content Providers / Owners themselves.

Those same Content Providers / Owners get the majority of any ad revenue generated.

LOTM

[last of the mohicans] 22/7/2024 14:10

For the record just bought another 175,000 @ 0.69 taking me to 3.5M

LOTM

[kaos3] 22/7/2024 11:43

any discussions about IP legalities issues - of the content originators?

tia

[last of the mohicans] 22/7/2024 11:35

The company has misled investors for a long time now, with this 1.0 2.0 3.0 scenario they've used & using the terms Manual & Programmatic far to simplistically compared to the reality.

I also have the feeling the CEO didn't fully understand it all or if he did, didn't share the complexity of it with the rest of the board until very late on in the process.

They've claimed end to end Programmatic tested (end of last year I think it was) if that was truly how it was to work it would not have taken them another 6 months plus to have it working with at least 1 content provider by now. They have strung investors along, hence why there has been no presentations or Webinars where they can be grille on the matter, but no-doubt they would claim (confidentiality) when not giving complete answers.

The roughly £0.4M revenue in H1 was a shock & explains very well why they refused to reveal the end of March revenue number we wanted to see with the placing information.

Maybe they were hoping to see a sudden up tick in the number at the end of Q2 to make H1 revenue not look quite so bad. However given the significant drop in comparison with last year, they should have been forced by Allenby Capital to inform the market much earlier than 28th June that they were headed to be materially lower than last year. That information should have been made public by early June at the latest.

They have so much explaining still to do its unreal.

--------------------------

I wonder how Canela are getting on with there new app & when it will be launched in Q3 ............ given this might be the most advanced of the Content providers in terms of end to end working.

They are clearly more focussed now on pitching the VPP offering to advertisers directly now (in the last 4 weeks) I wonder how that is going ?

LOTM

[tickboo] 22/7/2024 06:37

Material deals (likely to be worth 10% or more of prior year revenues) have to be subject to an RNS. They may not know the 12 month revenue figure of a partnership but will RNS it if they believe it will contribute 10% or more of prior year revenue. They did this for Disney (it was a regulated RNS rather than reach). The huge number of partners has not and wil not translate into more revenues until 18 months after programmatic full launched. Brands sign off budgets 3 months or so before the new financial year and generally their marketing mix. Programmatic at best rolled out next year but will take time for adoption and budget allocation.Even when programmatic is rolled out there will be issues with the major actors and studios, producers etc being affiliated with brands so tricky to just drop brands in post production. That's been well documented which is why it's all agreed and done beforehand.Did anyone ask why the CEO who took over 50% of H1 revenues couldn't attend? Ha, these clowns pretend to ignore me so perhaps someone else ask.

[last of the mohicans] 22/7/2024 06:02

It's also very clear that some of you reading the BB & trying to understand the business model simply don't get it (& most of that fault lies with the company for failing to take shareholders on the journey with them), you talk about signed revenue contracts.

The company isn't about signed revenue contracts, the revenue contracts are between the Advertiser & the Content provider (owner) Mirriad is just a facilitator of the process ( by doing to VPP etc) & gets to keep a good % of the cash for doing so.

The contracts Mirriad signs are with the content providers & owners because they are the ones who own the rights to the video / TV content, without there permission to do VPP within the content it can't happen end of story.

The lack of revenue visibility is annoying but is mostly not within the company's control (the stuff place directly with them by advertisers they will have visibility on) the stuff placed with other 3rd parties that might be 1, 2 or 3 steps removed from Mirriad they won't really have a handle on until there share filters down the fragmented system to them.

LOTM

[last of the mohicans] 22/7/2024 06:01

It shouldn't be me trying to explain this it should be Mirriad -:

Topics discussed at the AGM included, director pay, director options, corporate governance (again & again & again) programmatic, failure to engage or inform the company's private shareholders of how the business works in practise.

Let me be clear, 2phevs speaks the same tech language as the CEO, probably more so than anyone on the board of directors does & therefore gets it, in terms that are way over my head, that's for sure.

I would also say from my observations there, that 2phevs doesn't understand some of the less exciting bits of the company to the same extent, probably because its of less interest to them, which is fine, as everyone has strength's & weaknesses.

The directors tried to explain Programmatic at the meeting by comparing it to the building of the "channel tunnel" (I don't think on reflection this was a very good comparison at all) they talked about drilling/digging there side of it & then providing the tools & equipment to there partner on the other side & waiting to meet them in the middle & being able to stand at there end & being able hear there partner coming (as if they were nearly there & not only would you be able to hear it you'd see them breaking through).

Up until the meeting, I thought of end to end Programmatic as being a simple process where you could clearly define the critical path to achieving it. How wrong I was.

The best way I would describe it from the limited amount of new information the directors were prepared to shed light on at the meeting would be this.

Imagine you are north of London (Advertiser) & want to end up south of London (Content Provider) how do you get there ? the easiest route (connection) would be either clockwise or anti clockwise on the M25 (1 road).

Sadly the landscape is much more complex than that & in some you have to go through various London Borough's (SSP or another organisation) to get to the end point. In some cases it might only be a 1 or 2 Borough's that the detour takes you on, on others you might need to go through 5 or 6 & until all of them can do end to end working your held up with little you can do to influence the timing of it happening.

The company needs to find the right way to explain it to shareholders & to do so immediately.

(I'm not even sure if 2phevs fully understands how end to end programmatic can / will be achieved & how we'd know if it truly has been given the somewhat misleading comments Mirriad has said previously about Programmatic.

They talked about concentrating on the ones that were nearly there (for now) but when individual names were mentioned by 2phevs they shut-up shop & refused to say which ones they were talking about.

They wouldn't talk or disclose anything on Content Providers or Advertisers names that shareholders brought up, yet 2 mins later when answering another question, bang they'd happily churn out 3 names to you!

Frustrating & disrespectful to say the least.

LOTM

[tickboo] 18/7/2024 07:32

One thing LOTM does consistently is buy lower and lower. I mean a few weeks ago he was proudly buying over 1p, then in the 0.9s and he has just posted one buy in the 0.7a and then a week later a buy over 10% lower. He is catching a falling knife and clearly has not learnt a thing. Revenues falling, programmatic delayed and we know most revenues come in Q4 which are booked in the spring so likely revenue uptick back end of next year and a painful raise end of this year or early next.

[bones698] 18/7/2024 00:35

The fundamentals say run like the the pkague is coming. The losses are frightening and eating up the cash far to fast. Nearly 2 months into H2 now and nothing in the form. Of new revenue deals. Alarm bells are ringing. They are going to need more cash and this will see the share price hammered so why bother investing here.

From. The above sounds like a very arrogant management team too. Avoid imo at all costs. The business simply doesn't add up

[last of the mohicans] 17/7/2024 16:41

The turnout at the AGM was extremely disappointing to say the least.

Only one other shareholder bothered to turn-up, no institutional presence whatsoever which was shocking in its own right.

As I found out after the event, the Chairman's RNS remarks were not read out at the meeting.

As minutes of the meeting were being taken - I had all the events of 23rd May placed on the record.

There were 4 director present in the room & the CEO remotely by video link.

Its safe to say I clashed with everyone of them (plus others) on various matters that I raised during the course of the approximately 1 hour & 23 mins of the meeting & had I known all that was in the Chairman's statement it would have gone on longer & there would have been even more clashes with them.

I'm not going to go into the details because if you couldn't be bothered to put the time, effort & cost into attending the meeting yourself to look after your investment, then you can't expect others to do it for you.

Perhaps if you get in touch with the company directly there might be a way of you being able to gain access to the minutes of the meeting & thus you'd know all that happened there.

Following the meeting, it became apparent to me that there are 2 significant additional risks to the business that I had not truly considered previous, one I had partially considered, the other hadn't even occurred to me in the slightest.

I have already written to the board of directors about this "new" risk because I believe it to be a serious one (but one that could be overcome) & I'm not even sure they have/had considered it a risk previously, the other I'll inform them of in due course.

Despite that I have chosen to increase my holding further. Only time will tell if it was the right thing to do or not.

LOTM

[last of the mohicans] 17/7/2024 15:49

This is purely for the record, I'll come back to the events of the AGM in due course.

Since the AGM I have bought the following amounts

2nd July 200,000 at 0.71p

3rd July 200,000 at 0.694p

10th July 175,000 at 0.619p

LOTM

[tigerbythetail] 08/7/2024 19:57

There is literally no business here.
It's just a money pit, and the CEO is grabbing all he can whilst he still can.
It only stops when PIs stop lining up to be financially slaughtered by raise after raise at lower and lower share prices.

[tickboo] 08/7/2024 14:34

The issue is with programmatic delayed and revenues falling it is obvious a raise will be needed and likely early next year. Raise last year was 3p, this year 1.25p and the next one they will be likely to get away at 0.5p and the auditor will want a year's cash so it will likely be another 2bn shares or more. All the while the CEO takes another £500k a year when he has massively failed since his arrival yet milked shareholders with his massively generous package.

[ozzywalker] 08/7/2024 14:33

This is what we call in the a dog..

[davemac3] 08/7/2024 14:12

So folks who took part in the placing have already lost half their money - doesn’t bode well for future fund raises.