Buy
Sell
Share Name Share Symbol Market Type Share ISIN Share Description
Mirriad Advertising Plc LSE:MIRI London Ordinary Share GB00BF52QY14 ORD GBP0.00001
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.0% 43.00 42.00 44.00 43.00 43.00 43.00 0.00 08:00:00
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Media 2.2 -9.1 -4.0 - 120

Mirriad Advertising Share Discussion Threads

Showing 2101 to 2124 of 2125 messages
Chat Pages: 85  84  83  82  81  80  79  78  77  76  75  74  Older
DateSubjectAuthorDiscuss
27/7/2021
15:48
https://iabeurope.eu/blog/the-programmatic-ctv-opportunity-in-europe-a-qa-with-experts-from-the-programmatic-trading-committee/
hazl
27/7/2021
15:46
I think things are going through legislation. That might be having an effect but these things will be sorted in the end. https://iabeurope.eu/uncategorized/open-letter-on-the-digital-services-act-dsa-and-digital-advertising-45-industry-signatories-supporting/
hazl
27/7/2021
15:08
Interesting.
hazl
27/7/2021
14:57
I bought another 7,000 earlier which is not showing. My others buys are though.
tickboo
26/7/2021
09:15
‘Biggest white space ever’ Mirriad’s technology is as complex as its concept is simple. The software scours through films and TV shows to identify possible spots for ad placements. It then analyses where the scene is set, as well as the emotions of the characters, to determine the context and finalise the inventory, which can then be sold to brands. For example, a breakfast scene in a family kitchen could provide the ideal canvas for a cereal brand. The technology was originally developed for special effects and won an Oscar for the 2010 film Black Swan. Now, though, Mirriad is hoping to take advantage of a huge untapped market. While adverts are mostly crammed into mid-show breaks, the vast majority of our viewing time remains largely ad-free. “The content is where people are engaged and passionate,” says chief executive Stephan Beringer. “That’s the space we’re working on. It’s the biggest white space ever… the opportunity is quite vast.” For brands, the prospect of so-called in-content advertising offers its own benefits. As more and more people skip or block adverts, and the prospect of cookie-free browsing presents fresh challenges for targeting consumers, product placement offers an attractive way to reach potential customers. “However you look at it, people don’t like ad breaks,” says Beringer. “People just don’t watch ads anymore… they don’t really see them because you’ve been educated as a consumer that ad equals annoyance in most cases because they’re interrupting your viewing experience.” https://www.cityam.com/as-seen-on-screen-how-a-london-advertising-firm-uses-ai-to-place-products-in-films/
hazl
26/7/2021
09:02
https://musicalliance.mirriad.com/ Great video scroll down here.
hazl
26/7/2021
09:02
Stephan Beringer @StephanBeringer According to @OmnicomMediaGrp 's @BenHovaness , one way to navigate the growing inventory crunch is to "embed messaging directly into the content". Luckily with our game-changing #AI powered technology, @Mirriad can help. #InContentAdvertising https://twitter.com/StephanBeringer/status/1407647388051902466
hazl
24/7/2021
15:41
Surely only a matter of time before another US tier 1 signs up. To be honest I am hoping good news on some other of my investments to enable me to slice and get a little over 100k more here. Tier 1 news etc can wait a little while longer!
tickboo
24/7/2021
13:43
https://www.mirriad.com/how-brands-and-advertisers-are-feeling-the-power-of-in-content-emotional-targeting
hazl
24/7/2021
13:39
https://mobile.twitter.com/mirriad/status/1400728398616477699
hazl
23/7/2021
17:14
Very similar thing is going on with audio....look at Audioboom which I am also in. That has really come into its own in recent times and I think Mirriad is just in the right place at the right time. As a consumer I'm not so sure I like some of the methods but I expect it to be subtle. It's impossible to fight change,so we might as well get the benefit.
hazl
23/7/2021
09:38
https://twitter.com/StephanBeringer/status/1413440790819389445 Think of it as after-the-fact product placement. Mirriad employs artificial intelligence to scope out movies and TV shows and find places where its ad content will be a natural fit. For instance, someone could be wearing a pair of generic athletic shoes that get swapped out for the very latest edition. Or a pair of soda cans could be added to what was once an empty table. The smart technology is tested for continuity to ensure everything remains consistent within the updated content.
hazl
23/7/2021
08:56
'Imagine you’re watching a repeat of Wahlburgers, the long-running A&E reality series about acting brothers Donnie and Mark Wahlberg’s burger joint. You’ve watched the episode before, so you’re surprised to see someone sporting a pair of shoes they weren’t wearing the first time you tuned in. A scenario like that could soon be the reality thanks to a new deal made by A&E parent A+E Networks this week. It is partnering with Mirriad, an in-video advertising company, to create new advertising opportunities in existing content.'
hazl
23/7/2021
08:55
https://www.forbes.com/sites/tonifitzgerald/2021/06/16/ae-introduces-new-product-placements-in-old-movies-and-shows/?sh=2931bf11265a
hazl
23/7/2021
08:53
Excited to share that we have entered a partnership with a leading US/global media agency in adopting our in-content advertising. This partnership will present opportunities to work with increasing number of advertisers across the US and beyond. https://twitter.com/StephanBeringer/status/1417801523980087299
hazl
23/7/2021
08:51
https://twitter.com/mirriad/status/1418210670823174169
hazl
22/7/2021
14:41
Agreed, most PLCs have taken a bashing but this is well OTT given recent RNSs. I am hoping for good news elsewhere to slice and enable me to get a little over 110k more of these to take me to 500k. Then that will definitely be my lot here!
tickboo
22/7/2021
11:47
Don't forget. Tencent is China's biggest online video streaming platform by subscriptions and, after two years of successful collaboration with Mirriad, this agreement renews the maturing relationship for a further two years, and is backdated to commence from 1st April 2021. During the previous contract term, Tencent introduced Mirriad's proprietary in-content advertising solution to its advertisers, offering innovative video advertising services in China. Tencent and Mirriad will now work together to further scale in-content advertising in the fast-growing Chinese market. This enhanced agreement enables a move to a revenue share model for both parties, removing the previous minimum volume and exclusivity clauses, to align with the commercial terms Mirriad has in place with other large partners in US and European markets.
hazl
22/7/2021
11:44
Fundamentals are steadily getting better year on year. Cash is good. And all that potential going forward!
hazl
22/7/2021
11:42
Summer doldrums might turn into Autumn frenzy! Who knows?
hazl
22/7/2021
11:40
Mirriad partners with top US media agency and signs new arrangement with Ten Cent. 'Mirriad, the leading in-content advertising company, has today entered a two-year commercial partnership with a tier one North American media agency. ' Is this going to turn round now? I think it ought. A tier one agency note.
hazl
19/7/2021
09:29
This price action is perplexing. Anyway, worth having a look at the annual report is anyone is getting nervy!
tickboo
19/7/2021
08:48
https://uk.advfn.com/stock-market/london/sumo-SUMO/share-news/Tencent-Holdings-Limited-Offer-for-Sumo-Group-Plc/85613037 I know video games are a core market for Tencent, but I wonder...........
mdchand
18/7/2021
11:53
Thanks tickboo.
hazl
Chat Pages: 85  84  83  82  81  80  79  78  77  76  75  74  Older
ADVFN Advertorial
Your Recent History
LSE
MIRI
Mirriad Ad..
Register now to watch these stocks streaming on the ADVFN Monitor.

Monitor lets you view up to 110 of your favourite stocks at once and is completely free to use.

By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions

P: V: D:20210728 07:35:58