Mirriad Advertising Share Discussion Threads

[kaos3] 06/11/2024 14:26

i might just add - hardly 2 companies of the same business with the same or very similar world in the NATO

[last of the mohicans] 06/11/2024 14:20

Hi TigerByTheTail,

You posted earlier "It sounds like a company which takes care of the waterfall rights & residuals payments that most movies / TV series pay out (this market is dominated by the ever excellent Freeway)"

Can I just confirm that your talking about "Freeway-Entertainment.com" ?

Since "Freeway" is a highly used word in the USA because of its road network & while in your industry you might just abbreviate it to "Freeway" or just call it that name, that might not be the actual company or its full name.

Thanks in advance for the clarity, before I write to Mirriad about it.

LOTM

[tigerbythetail] 06/11/2024 13:37

If that's an example of your research, you are truly screwed!!!
Honestly, you shouldn't be investing at all.
Happy to end this conversation here.

[2phevs] 06/11/2024 13:21

Sorry TBTT that was Freeways half year revenue but the latest figure I can find is full year from Appollo.io info which is £17.2 MILLION and they only have 41 employees see their linkedin page mainly based at their Hungary HQ....Whereas Extreme Reach have 1000 - 5000 employees stated on their linkedin page in 140 countries with revenues of 20 times that of Freeway....

So unfortunately you're as bad as Tickboo and that's the end of my debate with you

Oh well thought you might actually be the one and only genuine poster I've come across on this platform but I'm sticking to LSE as I always have

Oh well

[kaos3] 06/11/2024 12:54

hi quality answer. i learn to think

[2phevs] 06/11/2024 12:16

Thanks for a decent reply TBTT

I've compared Freeway Entertainment £6.1 mill revenue with Extreme Reach £250 million revenue I agree they cover the things Freeway do but also a lot more heres a link hxxps://www.xr.global/platform/payments-residuals to what they do page please could you look at all the services they offer on an end to end automated basis. I understand they can get rights/check clearance in 3-5 days and 24 hours emergency in some circumstances. Please could you research BENlabs too as Mirriad work with them on high calibre celebrities (Cillian Murphy Bushmills Whisky Peaky Blinders as an example) they are owned by Bill Gates and a top Mirriad employee MTH worked there before Mirriad so a good understanding of high calibre rights is sorted if needed you may know them as Greenlight before they became BENlabs they own the rights for Albert Einstein and many others

Mirriad has in their FAQ'S that all VPP has full rights clearance and when I introduced a potential film to them from a contact full ownership of rights was a must before any conversation could take place.

I understand your beef if you're not getting paid for an ad that was made from some of your work but I understand Mirriad is a valued member of the IAB and works hard to get everyone in the chain treated correctly

I don't snipe and have researched Mirriad heavily they now have a huge insert potential content inventory that is fully rights cleared, contextual age relevance and demographic frame by frame so I don't need to check that if you don't like what they do because it infringes on your potential income then I'm sorry for that perhaps you could approach IAB who could bring it up with VPP companies ATB

[2phevs] 05/11/2024 22:38

Dear TBTT

Really thought I'd never post on here as from what I've seen over the years is just FUD spreaders but here goes

Can you give an opinion on a global automated ip actor vendor crew and rights payment solution called Extreme Reach?

Seems Mirriad are admiired by their chief growth officer

Could this automated rights payment solution solve the programmatic aspect of payment for rights?

Also I believe this would be used in general programming rather than blockbuster movies that need 121 negotiations (I believe Mirriad has struck a deal with actual PP company Benlabs for those situations...so does this scenario cover all the bases?

This is my 1st go here and hoping for a research on Extreme Reach reply if not this will be my one and only post here

[kaos3] 05/11/2024 17:10

TBTT - thank you.

so even in the future - no such clauses can be expected. meaning miri has no future

[tickboo] 05/11/2024 16:35

What mirriad needs to do is accelerate its revenue growth in order to stop the cash burn. Even their broker has them at less cash at YE than last year and has a £4m loss pencilled in for 2025 so a raise early next year inevitable. Mirriad said they would update the market in Q4 regarding revenues as their guide of £1.5m to £3m rather broad. These fluffy RNS reach do not cut it. Money talks so I am interested to see the next regulated RNSs that drop. Funny how they published a regulated RNS to tell us TripleLift had partnered to deliver programmatic in April but they just casually mention in a presentation in Sept they walked away.

[last of the mohicans] 05/11/2024 16:27

I was just doing a refresh of my Mirriad news searches & I see the story is even being carried by the FT



That's more coverage than you get with an official RNS for goodness sake :) including "Shares Magazine" & several others.

Might put the Mirriad name onto a few peoples minds.

What your looking for next is follow-up news in the next few days, to drive home the thought that things are actually really starting to happen now with this company.

LOTM

[kaos3] 05/11/2024 15:30

if IP were the problem I would assume that all new production would have a clause in it to be used for immersive advertising. as far as i know - it does not

[tigerbythetail] 05/11/2024 15:25

The research is the typical flim that advertising agencies get up to justify their retainers to their clients.
The big issue remains - into what visual product are they going to insert these ads, given that the vast majority of popular entertainment product is legally out of bounds?

[tickboo] 05/11/2024 08:15

At face value this is impressive. Not sure many current holders recall the fanfare when the Kantor research on mirriad was published. Much fanfare and again impressive results from an independent market leading research co. It was meant to be the catalyst for an increase in sales. It didn't happen. The issue isn't the format's effectiveness it's being able to sell at scale. No programmatic, no automation of inserts and I now believe more importantly getting stakeholders permission the biggest barrier. Notice this is an RNS reach so not material. A decent pump and dump en route. The question is can those looking for a quick buck sell near the top.The next RNS should be material and will tell us whether Mirriad can make it to June before they will either need to have raised cash or go under. From the interim RNS -We expect to be able to update shareholders further in Q4 on both the progress of the pipeline deals referenced above as well as the agency partnerships

[last of the mohicans] 05/11/2024 08:06

I emailed Mirriad 1st thing on Friday about putting the announcement out this way if they didn't feel it merited a full RNS at this time. So that investors we're aware of the progress that has been now been made.

Yes "Measurement" is a vital part of what Brands/Multinationals want. Its one thing to independently show that VPP works in studies etc. Its then on a completely different level to again show independently that in real life situations that it gives that compelling uplift in sales & RIO.

LOTM

[tickboo] 03/11/2024 18:40

partners soon realise it is not worth their while so more have to be signed just to sustain poor revenues. I remember 3 years ago Disney was signed as a strategic partner on a 2 year deal which seemed a watershed moment. What happened? No uptick in revenue and no RNS to say the 2 year deal had been extended or ended but we know from the revenue it didn't work and we know from their KPIs they didn't resign. Many minnows can claim large brand partners but when said partners are spending less it should ring alarms. TripleLift was worthy of an RNS to accelerate programmatic but silence when it walked away. Even the auditor refused to carry on and why did they get to replace? A company with little if any PLC experience or clients. People continue to buy shares when they have reduced guidance and a raise needed in H1 next year. Crazy.

[tickboo] 03/11/2024 17:22

Even not understanding the nuances as someone who works in the space does it seems clear to me there is no sustainable business model. I was suckered in here years ago as the story very compelling as their partners were. That was years ago. Revenues stagnated and in actual fact demand side fell massively in H1. There is clearly an issue and always has been. Hence a Netflix, HBO, Omicron or other major player whether a producer or agency hasn't just bought mirriad and it's supposed wonderful IP for peanuts. They could buy Mirriad for a pittance or indeed develop their own if worthwhile. I know Amazon asked students to try and automate the insertions which couldn't be done but they did look at it and walked away which was 2021 or 22. Tripelift who were essential to getting programmatic ready signed in April and walk away within months. Says it all.

[tigerbythetail] 03/11/2024 16:37

Yes. All of it - functionally worthless.
The tech talk that MIRI engage in is actually pretty amusing if you have any history in VFX. I actually swapped out lettering on packets / changed posters on walls etc. in advertising back in the digital Stone Age using an ACE 100 (c. 1993). And then came HAL / Henry and made everything easy.
Track, insert, light, drop shadow - for crying out loud, you could do it now on "Prosumer" software like Final Cut Pro and Adobe After FX.
NOTE: this wasn't inserting other people's ads into an existing ad! This was adapting, say, P&G ads for different markets in Europe - changing languages and packages and dubbing voices and so on. So no rights issues. But the actual technical problem is the same.
MIRI is pretty comical from where I am sitting.

[last of the mohicans] 03/11/2024 15:36

TigerByTheTail,

Thanks again for the input.

I take it by your posts then, that you've never actually (or certainly not in the last 3 month's) looked at the various showreels or watch the last webinar ?

Yes, I'm well aware of all the production shutdowns that occurred in the USA in 2023 due to disputes etc

You're also saying the 37 patents are literally worthless as well.

LOTM