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| Share Name | Share Symbol | Market | Type | Share ISIN | Share Description |
|---|---|---|---|---|---|
| Mirriad Advertising Plc | LSE:MIRI | London | Ordinary Share | GB00BF52QY14 | ORD GBP0.00001 |
| Price Change | % Change | Share Price | Shares Traded | Last Trade
|
|
|---|---|---|---|---|---|
| -0.115 | -41.82% | 0.16 | 47,410,620 | 12:01:02 |
| Bid Price | Offer Price | High Price | Low Price | Open Price | |
|---|---|---|---|---|---|
| 0.15 | 0.17 | 0.245 | 0.16 | 0.225 | |
| Industry Sector | Turnover | Profit | EPS - Basic | PE Ratio | Market Cap |
|---|---|---|---|---|---|
| Advertising Agencies | 1.8M | -10.94M | -0.0106 | -0.15 | 2.83M |
| Last Trade Time | Trade Type | Trade Size | Trade Price | Currency |
|---|---|---|---|---|
| 16:17:25 | O | 50,000 | 0.1525 | GBX |
| Date | Time | Source | Headline |
|---|---|---|---|
| 20/11/2024 | 12:53 | ALNC |  Mirriad progress "slower than expected" as US election hits ad demand |
| 20/11/2024 | 07:00 | UK RNS | Mirriad Advertising PLC Trading Update |
| 05/11/2024 | 07:00 | UK RNS | Mirriad Advertising PLC Positive research from VPP campaign |
| 22/10/2024 | 06:00 | UK RNS | Mirriad Advertising PLC Change of auditor |
| 24/9/2024 | 14:42 | UK RNS | Mirriad Advertising PLC Holding(s) in Company |
| 24/9/2024 | 06:00 | UK RNS | Mirriad Advertising PLC Presentation via Investor Meet Company |
| 23/9/2024 | 11:20 | ALNC | Mirriad Advertising narrows loss but lowers annual revenue forecast |
| 23/9/2024 | 06:00 | UK RNS | Mirriad Advertising PLC Unaudited interim results |
| 18/9/2024 | 10:54 | UK RNS | Mirriad Advertising PLC Notice of Interim Results |
| 11/9/2024 | 06:00 | UK RNS | Mirriad Advertising PLC Directorate change |
Mirriad Advertising (MIRI) Share Charts1 Year Mirriad Advertising Chart |
|
1 Month Mirriad Advertising Chart |
Intraday Mirriad Advertising Chart |
| Date | Time | Title | Posts |
|---|---|---|---|
| 20/11/2024 | 21:05 | Mirriad Advertising | 3,951 |
| 27/8/2020 | 06:28 | Mirriad Investor webinar | - |
| 28/6/2019 | 22:13 | Is this as bad as it looks? | 107 |
| Trade Time | Trade Price | Trade Size | Trade Value | Trade Type |
|---|---|---|---|---|
| 2024-11-20 16:17:26 | 0.15 | 50,000 | 76.25 | O |
| 2024-11-20 15:43:56 | 0.16 | 180,000 | 279.00 | O |
| 2024-11-20 15:39:04 | 0.16 | 460,000 | 713.00 | O |
| 2024-11-20 15:32:54 | 0.16 | 248,964 | 385.89 | O |
| 2024-11-20 15:28:35 | 0.16 | 645,000 | 999.75 | O |
| Top Posts |
|---|
Posted at 20/11/2024 08:20 by Mirriad Advertising Daily Update Mirriad Advertising Plc is listed in the Advertising Agencies sector of the London Stock Exchange with ticker MIRI. The last closing price for Mirriad Advertising was 0.28p.Mirriad Advertising currently has 1,030,000,000 shares in issue. The market capitalisation of Mirriad Advertising is £1,648,000. Mirriad Advertising has a price to earnings ratio (PE ratio) of -0.15. This morning MIRI shares opened at 0.23p |
Posted at 20/11/2024 21:05 by tigerbythetail It's quite remarkable how LOTM can't or won't understand that MIRI have almost no addressable market.Programmatic is neither here nor there. It doesn't alter the legal difficulties. Into what valuable content are MIRI going to insert their adverts? That's the question that needs a clear and concise answer. I believe MIRI are avoiding answering it because in fact there is almost none. As for a raise, (if they can get one away), I'm willing to bet that it won't come later than February. It will have to be massively dilutive, of course, given the current mcap and the need to raise a substantial sum so the accounts can be signed off. In short, this company is dying. |
Posted at 20/11/2024 10:35 by tigerbythetail Programmatic is as worthless as the rest of MIRI's "offer".The problem is rights, and it has (except for tiny niche applications) no solution. Also, MIRI will have a great deal less "free" money, in reality, than the cash position quoted. Most of that 6m cash as of end October will be owed to suppliers or already contractually committed. And with almost no revenue coming in the door, MIRI will either have to raise shortly or apply for administration. Another AIM company bites the dust! |
Posted at 03/11/2024 15:13 by tigerbythetail No, I've never traded MIRI. (And as an investor I never short.)I just happen to work in the field. MIRI's pitch to a professional is plainly ludicrous. Your posts entirely miss the point - you seem convinced that there is mass market where there isn't one, and never can be. In other words, you've been taken in by a load of fluff and hype (very usual in the advertising world - I know, I've shot a couple of hundred of TVCs in my time). There is no technological barrier ("moat") to entry in this market. I could do most of what MIRI do on the computer I'm typing this (which to be fair is fairly advanced). In bulk, you would of course outsource to somewhere like the Philippines, where you can get cheap rotoscoping & compositing done in bulk. MIRI's technical pitch is baloney. But the key problem is the legal issues, which you don't seem to be able to understand. I have shared rights in several pieces of valuable intellectual property, including studio pictures and syndicated TV, and I receive royalties from them. To insert product placement in post in them would involve: a. A huge chain of file extraction, re-formatting, and re-verification, which would cost thousands of bucks on its own. (i.e. re-do "delivery" each time - a nightmare); b. Getting clearance from all actors, writers, directors and producers of said shows, negotiating both an appropriate fee plus convincing them that there would be no reputational damage. Speaking for myself, I'm highly unlikely to agree to anything of the kind except for silly money. Lawyers' fees alone might easily run to 6 figures. (Can I see total billing of $500/hr x 200 hrs on this - oh yes, easily!) This is NEVER going to be economic and/or feasible. It's just a bad idea for a business. I assume that MIRI themselves know this because it's pretty basic - certainly the CEO's incredibly high wages indicate that he thinks it is a "take the money and scarper" proposition. Best of luck whatever you decide, but I expect MIRI to fail. With near 100% certainty. |
Posted at 24/10/2024 12:43 by last of the mohicans Hi yasX,Your right, I never originally intended to invest this much cash in Mirriad, nor did I expect to be able to own as much of it as I do now. Tech is not my thing, but I understood this particular concept etc. The issue that most people are missing is that the company hasn't explained the proper details of it to investors or taken them on the journey with them. "Manual" "Programmatic" are far more complex than you would think of them as being. They tried to be to simplistic in there description & by doing so completely lost/confused investors. They made a strategic mistake along the way & have ended up in "no man's land" because of it & still don't have the courage to explain it to investors & tell them the full story (in summary they tried to move from manual sales inside Mirriad to Programmatic sales through the content partners, before everything was in place to achieve it). Will they fix the issue & get back on track, investors simply don't have a clue what the outcome will be, because we don't know how many bits now need fixed or the timescales involved & each set-up is different. Everything written here & on LSE is just the writers interpretation of what's going on & there spin on it to suit there agenda, with barely a grain of actual truth to it, but with the vacuum of facts/news released by the company impossible to totally disprove also. The perfect environment for fear & doubt to take hold. The company is its own worst enemy that's for sure. I do have a parcel of shares for trading, but I won't be trading them at anything like the current share price & I'm not invested in Mirriad to break-even, make 50% or double my investment. If I've got it wrong, then so be it. Perhaps you've missed or not thought about the Diverse Media Alliance announcement in August. Those 6+ very successful entrepreneurs have all backed Maria Teresa Hernandez, the Diverse Marketplace & VVP to the hilt. If Mirriad fails then their reputations will be severely affected going forward. Good luck & yes I still like CNE LOTM |
Posted at 20/10/2024 05:48 by tickboo We know Netflix and other streaming, media cos and advertising agencies were not interested in buying a distressed and vulnerable MIRI last year. We know MIRI went from 3 strategic partners to just 1 and we know demand side if falling. Is this because (as mentioned by a posted on advfn) getting permission from all the stakeholders post production very hard. Remember some stars are affiliated with brands or becomes affiliated post production so dropping a rival's branding in difficult to do, as well as other actors who want money for additional revenues, different producers affiliated with different brands, different agencies etc. Amazing MIRI only mentioned this issue recently when it was flagged a couple of years ago.No wonder no material RNSs have been published for a long time and no wonder the major programmatic partner walked away months after signing up, they looked under the bonnet and didn;t want to commit resources to it. Also, the insertions have to be done manually (remember Amazon asked PHD students to see if they could automate it but was more than trricky). Likely a small niche market.https://www.r |
Posted at 20/10/2024 04:08 by last of the mohicans I suggest anyone wanting to read & fully understand this post reads my initial 4 posts on the thread "Lost Sight of the Overall Prize / Outcome" on LSE (or post 3819 here) from 11th October 2024 first of all & comments on the "Raise" thread from 13th October to Merciaman for potential risks as well.I wouldn't normally go about doing a potential valuation this way, but by doing so I'm leaving the rest to your own imagination & calculations, as to what might happen further down the line. Just to be clear for transparency, yes it might not even get it this initial valuation of mine should end to end Programmatic fail to occur or VPP fail to live up to expectations in the next 8 months or so & could go broke in a worst case scenario. So we know from the September Webinar that one major brand/multinational was prepared to spend between $20-40M on VPP with a content provider & the biggest one of the 40% signed up with Mirriad has 16% of the USA market. Mirriad net share of that is between 25-30% (I've used 25%) & the gross margin is meant to be mid 80's but I've used 80%. Mirriad's annual running cost are around $12M. So Mirriad would have got between 33% & 66% of its annual running costs from just this 1 transaction ($20M*25%*80%=$4M) So what would it take to have a £6M annual profit ? $100M*25%*80%=$20M less $12M annually = $8M or a little over £6M What P/E ratio should such a business be valued at ? I'm going to say 6 times is a reasonable starting point So that would give Mirriad a market value of around £36M which is around 3.5p per share or 10 times the current share price. Remember Mirriad has @ 40% of the USA market signed up & is negotiating with another 48% of the market. Also major brands/multinational I'll leave the rest to everyone's own imaginations & the risk / reward profile LOTM |
Posted at 26/9/2024 08:32 by last of the mohicans Webinar QuestionsWhat was the cash balance at 31st August 2024 ? What was the revenue figure for Q1 2024 ? When do you see the company reaching break even on month to month basis ? Do you believe that the company will need to raise additional funds for it to reach break even on a month to month basis ? At the GM on 23rd May 2024, everyone present connected with the company including its NOMAD vehemently denied that the fund raising had sent the share price into a "death spiral" & was signalling to the market that the share price would be a lot lower in 6 months time. Given that denial what events are going to cause the share price to rise 400% before the end of November. At the AGM on 28th June you talked about the analogy of the Channel Tunnel when trying to describe why none of the 5 Content partners you'd been working with on Programmatic for many month's previously hadn't completed the task & achieved revenue in the 1st half of 2024. A fact that was re-affirmed in the annual accounts that you signed off on, on 3rd June 2024. Here we are 3 month's later & none of the said 5 content partners & Programmatic are mentioned in the interim report! You conveniently only mention Triple lift in it. The future revenue number that you dreamed up as a way of trying to completely confuse investors with, didn't last long did it. No timeframes specified for the supposed revenue to be spread over or the likely failure rate for campaigns being cancelled or postponed/delayed for several months etc I take it that plan is now binned ? 2 Revenue warnings inside 3 month's, 2 Major issues with Programmatic inside 3 month's, Upfronts not going to meet expectations, the failure to inform the market of these facts in a more timely manner than actually occurred, shows your total disconnect with ordinary shareholders over the past year plus. You should be ashamed of yourselves & your attitude, do you honestly believe you have any credibility left with shareholders ? & if so why ? What is the issue regarding content clearance that has suddenly arisen ? Why are you not looking at VPP on live sports ? What's happened to the other 3 large USA content providers that you've been talking to for a very long time now, yet haven't manage to sign agreements with yet! 1 has been in negotiations for 9 month's now. Quite frankly the Interim report comes across with details that seem to indicate that the directors have not really understood end to end Programmatically properly for a long time now & are just scrambling to find a solution. You keep talking about "supportive shareholders" who are they ? since the amount of value destruction you've overseen is incredible & both of the largest shareholders who's holdings are classes as not in public hands have been reducing there % ownership in Mirriad. LOTM |
Posted at 17/9/2024 12:28 by last of the mohicans The company hasn't said a single official thing of note since the day of the AGM ( & the EX Chairman leaving certainly isn't a thing of note that's for sure).There are just 9 normal working days (Mon - Fri) left in the 3rd Quarter, so we're now well into the 12th week of total radio silence. Which is an absolutely appalling way to treat your shareholders, especially when there has been at least one note worthy piece of news that the company chose not to RNS (formation of the Diverse Media Alliance or even Measurement which seems to have been an important requirement). So I think its time Private shareholders sent a strong message to Mirriad's Directors. So I hope those reading the BB will send in an email to mirriadplc@mirriad.c Dear Board of Directors, I am writing to let you know that I am appalled by the total lack of engagement that has occurred in the last year plus from Mirriad towards its private shareholders, during that time we have been kept virtually in the dark & any statements made from the executive directors have failed to delivery on what was said & not to mention the disastrous effect that has had on the share price as well. I intend to join like minded private shareholders in coming together to ensure that we are fully informed of events going forward & that the board of directors complies with those wishes. Therefore from now on, the company will shortly after the end of each quarter release, the approximate cash balance figure from the end of the previous quarter, as well as the approximate sales figure for that quarter and also the pipeline figure for the next 3 months, 6 months & a year. (you can decide if this figure includes or excludes "upfront" revenues from it). To be clear these are not official quarterly reports, just updates which give us key pieces of data to judge the progress of the business on. The quarter in which the company currently expects to reach break-even on a month by month basis. A detailed plan of how the company intends to re-engage itself with its shareholder base going forward & educate them on Programmatic & how it actually works end to end. Just for the record I own X Mirriad shares which is around 0.X% of the company. Yours .... LOTM |
Posted at 12/5/2024 11:09 by last of the mohicans Hi kaos3,Thanks for you comments. I most certainly didn't know what was coming, my worst case scenario was a £5M raise. If I had known what was coming I wouldn't have bought 1.325M shares at an average price of around 2.10p I haven't sold a single share to date. And I most certainly wouldn't have shared all the research I'd done with others on other share's BB's to end up damaging my own reputation because of it that's for sure. I could have held off buying & sharing until after the event, if I'd thought it was going to be that big & anything like that price. Why did I move fast at the end, because I believed Upfronts24 was going to be the big reveal, the gamer changer moment that would draw USA investors to the company with the mention of AI & them finding out that Mirriad had 40% of the market & another 15%+ provider in negotiation. My research then showed Upfronts24 was week commencing 13th May & one of the possible reveals (company we're signed up with) is on 14th May. So if Mirriad name came out then, then the share price would climb considerably (in my view). That left just 12 days max to get everyone fully positioned & I had targeted my research at "long term " holders meaning the free float by Upfront24 would be much smaller than it had been, so any movement would be bigger. That would give the company a good platform to do the £5M max raise on ( & I was only 85%) convinced a raise was needed soon - because we had no data to go on (31st March cash balance or Q1 sales revenue) which we now know would have shown revenue wasn't increasing as fast as might have been expected (& NO I wasn't expecting huge numbers but a definite upward curve - probably £1M for Q1 was my sort of figure, but given that £2.8M I'm guessing the actual one will be lucky to be £0.5M). The higher share price would have meant a lot less dilution all round if it was a share placing rather than another form of finance. -------------------- I wouldn't say they are being nice, the exact opposite. I'm not going to reveal all the avenues I'm exploring but you are on the right tracks with some of them. LOTM |
Posted at 07/5/2024 13:24 by last of the mohicans Dear Board Member,I am currently a shareholder in the company with a shareholding of over (X Shares or X%). I find the events of the past few day's extremely disappointing to say the very least & the timing of it makes absolutely no sense at all. While I along with other existing shareholders knew the company was very likely to need additional funding to see it through to break-even on a monthly basis. Everything that has been said publicly, be it through the company blog, company LinkedIn account or LinkedIn accounts of Directors & senior executives in recent weeks, would indicate that the company's prospects are very good indeed & speeding up .... Yet here we are receiving news that the company has undertaken a massive share placing, not only has it placed those shares at a truly horrendous discount of 43% to the then share price, it has then gone ahead & placed an additional 64M shares when it didn't need to. Resulting in further massive dilution for existing shareholders who are seeing there ownership of the company being diluted by 100% now. Last Year's share placing of a similar size was done at a discount of just 4.8% to the mid market price. Have you No shame or integrity ? You want us to believe that this is the best you can achieve on our behalf. That this is the best timing to initiate such action, when according to the company posts we are about to be unveiled by the major Content providers at the up coming Upfronts24 in less than 2 weeks time, or the "soon" to be released Microsoft Webinar wouldn't have brought much more attention to the company from investors? That was before the said RNS made public that an additional 32% of USA content providers are now in detailed talks with the company, or the C4 & Sky contracts news. News never made public until now, yet likely to have increased investor interest in the company had it been released previously. The company has not engaged with its shareholders in a very long time, no updated presentation since August 2023. No webinar's or Introduction to the company events or attended Investor event's, to get the Mirriad name known to Investors & new shareholders on the register. No none of that occurred, did you even try accessing the funds required through other means ? Instead out of the blue we see a rushed & botched share placing that you believe is the best method of funding the company through to break-even & even then you can't project which quarter of 2025 you currently expect to break-even. The Executive Directors & the rest of the board have a lot of explaining to do & quite frankly there is now NO trust whatsoever between existing shareholders & this board of directors. I see on public websites that a group of existing shareholders seem to be joining together to tackle this matter & unless the company comes up with some detailed explanations in the next few days to address all of there concerns. I'll have to seriously consider either joining them or voting as they do at the upcoming GM & AGM where given what's occurred every single member of the board should be putting themselves forward (no matter when they were last approved) for re-election to see if shareholders want them to remain with the company or not. I also believe from the sites that they have recently submitted an interesting idea for funding the company instead of the one the company's proposed, I hope it is urgently being given serious consideration or something similar. A very disgruntled Shareholder. |
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