Mirriad Advertising Share Discussion Threads

[tickboo] 01/11/2024 12:28

People need to know Mirriad has always missed guided revenue. If they hit guided revenues this year they will still have less cash than last year come Dec 31. Ouch. They will, history suggests, miss revenue so will have a lot less cash at year end and we know what that means.

[last of the mohicans] 01/11/2024 12:16

LL you carry on posting,

Where's your proof of this 2.5p figure that you've quoted in 50+ posts now ? there is none its an exaggeration of the truth.

If you'd actually done the research you would have found the share price was 1.90 -2.00p & I posted a whole load of links & documents for people to view & make there own minds up over.

All my buys are listed & everyone knows my break-even point & sum invested.

You on the other hand haven't disclosed that type of information here at all.

Let's see your investment in Mirriad started out quite well for you didn't it, you were well into profit, at one point you were probably up over £30K & then things went downhill from there.

Your actual/paper loss to date exceeds my total investment in Mirriad.

Again I will refrain from expressing any more pointers to the amount to save you further embarrassment.

Please Take Care & seek help

LOTM

[tickboo] 01/11/2024 11:38

Why would I be embarrassed. I called the terrible raise while you were pumping this on other BBs telling people to buy when it was 2.5p. You continue to pump as you are massively underwater. OWC resigned for good reason.Have you no shame? You were apologising for ramping not long ago as many underwater due to your idiotic posts. Get a grip. LinkedIn are not material.

[last of the mohicans] 01/11/2024 11:27

You continue to write things like "I am merely giving a more realistic appraisal"

Yet what you write isn't accurate, it has a grain of truth to it normally, but isn't fully factually correct.

I have found proof of you doing virtually everything you accuse others of doing with regard to Mirriad ! (I'm not going to embarrass you by posting the numerous examples of it for now, because you truly need help TB)

You've written off your 500,000+ shares that you still own (another what £1,500 maybe), while all the time telling others of what was to come & not following your own advise which has cost you what another £11,000 (2.25 - 2.30p share at the high to sell since I discovered Mirriad).

Have you disclosed your total Mirriad losses (actual or on paper) or the sum you've invested in the company to date?

No - not since I arrived on the scene that's for sure.

Why's that I wonder?

Because those reading your posts would look at your comments completely differently if they knew the true facts.

Again I'm not going to embarrass you by posting the sort of number (or range) that I think it is for now, because you truly need help & you truly need to recognise that fact ASAP.

Mirriad is seriously detrimental to your health & well being TB you need to stop being in denial.

Seriously Take Care

LOTM

[tickboo] 01/11/2024 10:40

Ha, I am chilled. I remember you apologising not long ago for getting others to invest at 2.5p. I am merely giving a more realistic appraisal. I have written off my 500k shares but hate mindless ramping as you are desperate and if anyone needs help it is you investing further money in a co when you do not trust the CEO.

[last of the mohicans] 01/11/2024 10:18

tickboo,

AKA LovableLumax on LSE

This is a one-off post & I hope some of the other poster's on here will help you grasp this message, because I know you won't listen to me that's for sure & I won't correspond or debate with people who don't have integrity or keep there word. I don't block anyone period on LSE.

I know you wish & hope that Mirriad fails & goes bankrupt & I can understand why that's the case ( having read some of your older postings).

Mirriad is clearly destroying your well being & ruining your life constantly now.

So please go & seek professional help or talk to family or friends about the anguish its causing you ASAP, to help you recover from it & move on in life.

If Mirriad goes bust so be it, but what if it starts to recover ?

How are you going to cope then ? its simply going to eat away at you even more then.

Unless of course you've got some other strategy in mind for that possibility, but only you will know that.

Please try to take onboard what I've said

Take care & look after yourself, health & well being are so important in life.

LOTM

& just for the record I'm not in anyway trying to stop your constant negative postings, if it truly helps you get over what's happened previously & helps on the road to recovery then great, but maybe you need to be honest about your "Mirriad history" as well when warning others of the dangers......... that some posters supposedly pose.

[tickboo] 01/11/2024 08:08

Another pivotal moment. What was the other? The fall in demand side and generating less in 6 months (H1) than his package over 12 months.

[last of the mohicans] 01/11/2024 08:01

I did some thinking about this overnight,

On reflection it's probably more likely that the campaign in question was one around the $500,000 mark, so that it was large enough to eliminate any potential anomalies that a small sample size might produce.

That would have given Mirriad I recon around $100K net rather than the $120K you'd have expected when you factor in the additional cost associated with iSpot's work.

Other important things to note it was a "spot campaign" so part of the market segment they talked about, I'd also say this revenue figure was included in the figures they gave for the year-end USA outcome of $1.5 - $3M just over 5 weeks ago.

From the CEO's own post I'd highlight "Today marks another pivotal moment" & "The future of advertising is here!" maybe the train is back on track & we are about to leave the station as soon as end to end Programmatic is complete.

LOTM

[last of the mohicans] 31/10/2024 22:30

Stephan Beringer
CEO at Mirriad | Dedicated to Transformation and Growth | Rethinking Adtech | Creativity, Media & Advertising

7h

5:1 ROI
+ 50% Transaction Value
x 27 Shopping Incidence

Throughout my career, I’ve always sought to push boundaries and help build solutions that empower marketers to achieve better results.

Today marks another pivotal moment at Mirriad as we continue our mission to scale our advanced contextual video format, known as VPP—a groundbreaking solution that virtually integrates campaigns and products directly into TV and streaming content. This unlocks new opportunities for marketers to engage with audiences in a natural and compelling way, and the results speak for themselves.

I’m excited to share new iSpot data that demonstrates the enormous power of our video format. In a recent campaign with one of the largest US advertisers, a six-figure investment generated an impressive 5:1 ROI, increasing transaction value by over 50% and delivering a seven-figure return. Even more, the campaign drove a 27x increase in shopping incidence within households compared to the traditional TV spot campaign.

A heartfelt thank you to our incredible partners for driving innovation in the streaming era together with us. The future of advertising is here!

Read more here:

LOTM

[last of the mohicans] 31/10/2024 18:29

Well that campaign must have happened since the very end of July when "Measured" was added to the offering.

By the way the news article was announced it kind of tells you the amount Mirriad was likely to be getting from it !

So I guess the campaign is for around $250,000 or maybe that's being conservative. So probably around $75,000 gross to Mirriad or around $60,000 net.

I'm sure the Brand/Multinational is very pleased with the results & will likely be doing more campaigns in the next 2 months based on that data & possibly much bigger in size.

A really good validation of VPP doing its job well, the question is them rolling it out to other Brands/multinationals, in the meantime & how much longer the end to end Programmatic issue is going to take to be active.

LOTM

[last of the mohicans] 31/10/2024 18:25

Hi DaveMac3,

hmm £400K, good luck trying to get that sort of sum invested here, given a less than £3M market cap currently.

I record all my trades here so there is no dispute as to the size of holding or my average price etc.

I own over 1.1% of the company, 11,283,313 to be precise but part of the holding is for future trading purposes.

LOTM

[davemac3] 31/10/2024 17:42

LOTM, I don’t think most folks are interested when you buy under £400 worth of shares, £400k worth might be a bit more interesting.

[last of the mohicans] 31/10/2024 15:35

For the record just bought another 150,000 @0.2404p

LOTM

[last of the mohicans] 31/10/2024 15:13

Just out ..........





ndustry-First Measurement of Sales & Shopping Sales Incident Data Showcases the Power of Virtual Product Placement Against TV Spots

NEW YORK, NY, UNITED STATES, October 31, 2024 /EINPresswire.com/ -- Mirriad, the leader in virtual product placement (VPP), today released groundbreaking research demonstrating the power of VPP to directly drive sales and store visits for one of the largest US advertisers. The campaign drove a 51% increase in average transaction value. These results, as revealed by iSpot data, mark the first time virtual product placement has been measured using pixel tagging methodology aligned to standard TV ad reporting in the industry.

The iSpot data highlighted the campaign's elevated ROI, growth in advertiser transactions, and strengthened connection with the advertiser’s target audience:

5:1 ROI
Credit card sales data showed that a large advertiser’s six-figure VPP campaign generated an impressive seven-figure return on investment—delivering a 5:1 ROI.

Store Visits and Sales
The innovative ad format drove significant increases in actual sales activity among core adult audiences:
27x increase in shopping incidence within households compared to the TV spot campaign*
16% increase in transactions per household
51% increase in average transaction value, which exceeds prior Kantar studies showing that VPP can boost sales by up to 35%

Stephan Beringer, CEO at Mirriad said, “This research underscores the power of virtual product placement, and the value of this net new video inventory that Mirriad creates. By diversifying video investments with our VPP ad format, advertisers will fuel significant sales growth and achieve higher returns compared to traditional formats. VPP outperforms standalone traditional ad formats dramatically, delivering a winning solution to everyone.”

“At iSpot, we’re committed to providing the most accurate and actionable measurement for today’s evolving advertising landscape. This study highlights the impressive impact of virtual product placement, proving how this innovative format can significantly elevate transactional outcomes and drive store visits,” said Tom Keaveney, EVP Business Development at iSpot.

Methodology
Household data was gathered through iSpot pixel tags the moment the brand appeared as Virtual Product Placement (VPP) in the content. A follow-up analysis tracked credit card activity over a 14-day window for these exposed households, evaluating the impact of exposure on actual sales. The study compared households exposed to VPP, the advertiser’s TV commercial, both the TVC and VPP, as well as households that were not exposed to any advertising of the brand.

LOTM

[last of the mohicans] 31/10/2024 12:48

I should add that I was watching CNN last night/this morning (UK time) & there latest poll showed that roughly 5% of voters in the key battleground states have still to decide who they are going to vote for.

A number of the panellists on the show, found that figure remarkable this late in the campaign & talked about how both sides would try everything they could to get those people to vote for them.

LOTM

[tickboo] 26/10/2024 06:52

Given the guidance was reduced from £4m in May to £1.5m to £3m a couple of months later it seems highly improbable. They also have to RNS any material contracts and that means anything expected to generate 10% of prior year revenue so 180k. In addition getting permission is hard enough but getting permission on political advertising even more so. What drop a Trump MAGA mug onto a coffee table? Ridiculous.

[last of the mohicans] 26/10/2024 04:13

USA Political Advertising

Who know's if we'll be getting any of it, but here is the size of the Prize on offer.

I can't open the article at but here is the headline comment that goes with it & it shows a map of the 7 states involved.

Marketing Politics Weekly

Battleground Bookings: $200M+ For Final 12 Days

Democratic and Republican tickets have reserved nearly $1 billion ($968 million) in ad bookings nationwide from today throu ...

LOTM

[tickboo] 25/10/2024 06:57

Mirriad has been writing guff on LinkedIn and its website for years, long before LOTM was invested (I was). The CEO is milking £40k a month when a MD of a small ad agency would be on 1/3rd of that. He actually got nearly £1m one year when he managed to raise at a huge price.If mirriad was gonna be the next big things its strategic partners wouldn't be walking away, demand side wouldn't be falling and they'd be taking more staff on not penny pinching and laying more off. Oh and now PwC has said enough is enough we can't even have our trainees working this

[tickboo] 25/10/2024 06:57

Writing guff on a website and linked in is not regulated.They RNS'd TripleLift as they believed it significant and no RNS when they walked away before July. 8 April RNSProgrammatic partnership with TripleLift to scale in-content advertisingAgreement is key to accelerating programmatic sales in the US and beyondMirriad, the leading in-content advertising and virtual product placement company, is pleased to announce that it has entered into a strategic agreement (the "Partnership") with TripleLift Inc. ("TripleLift"), which operates a supply-side platform ("SSP") for advanced ad formats that processes over one trillion monthly ad transactions across online video, connected television and other channels.As part of the Partnership, TripleLift's SSP will facilitate automated selling of in-content inventory from Mirriad's growing number of supply partners into leading media buying platforms such as Google's DV360 and the Trade Desk. This will give advertisers and media buyers the ability to buy this inventory in their programmatic platform of choice.Together, the two companies aim to create a marketplace that includes content from leading entertainment media conglomerates as well as a wide range of diverse-owned and targeted content partners across a range of digital video formats, including connected TV ("CTV"), video on demand ("VOD"), and free ad-supported streaming ("FAST").Mirriad and TripleLift will continue to monetise their unique services via the respective fees generated from inventory transactions.Stephan Beringer, CEO at Mirriad, said: "It's exciting to take this next step on the path towards programmatic in-content advertising, which is a game changer for the industry and Mirriad revenues. This partnership establishes our connection to nearly all the world's leading demand-side platforms, offering advertisers an automated way to purchase in-content placements on their preferred platforms, targeting key audiences within Mirriad's expanding network of partners."Following recent agreements with US entertainment 'majors' and 'super majors', and the programmatic testing with partners and content distribution platforms over the last 18 months, we are a key step closer towards a 'plug-and-sell' proposition which will accelerate adoption and scaling. Working with TripleLift, a leading ad tech platform that is truly elevating digital advertising through high quality inventory, data, and smart targeting, means Mirriad can offer existing and new content partners an integrated programmatic solution.

[last of the mohicans] 25/10/2024 05:50

Second

If you go to

& Just watch the video at the top of the page play, you'll see some new ads including one for laptops.

Also as I've just discovered if you try & play the showreels slightly further down the page, it no longer works, as if they are in the process of changing it to another one!


LOTM

[last of the mohicans] 25/10/2024 05:46

I did some more research overnight & have a couple of interesting bits of information to share......

Firstly & one of the sub-headings is

What is Programmatic advertising & why is it important ?

Answer -

"Programmatic advertising uses automated technology and algorithmic tools for media buying. Mirriad currently operates within a pre-programmatic sales model, and the move to a programmatic future in Q4 2023/Q1 2024 will allow us to start delivering at the scale we have always aimed for."

What does that tell us (other than they missed the timeframe by a considerable margin) ?

That they expected "Mirriad Inside" with the 5 Content Providers who were working/developing Programmatic capabilities in 2023 to be up & running well before they even went near Triplelift & therefore Triplelift was very likely a different part of the equation, probably more to do with the Diverse Marketplace to help the small content providers have Programmatic capabilities.

And Yes I have posed multiple questions to the company around "Mirriad Inside" & the "5 Content Providers" including for the Webinar, but the company has failed to provide any answers to those questions thus far.

LOTM

[tickboo] 24/10/2024 13:17

* large discount en route.