Mirriad Advertising Share Discussion Threads

[tickboo] 26/9/2024 19:12

Mirriad is consistent in overpaying its clown CEO, missing every single guidance ever issued, signing up global brands but cannot even get to 3m revenues when costs have been over 3 times that and the CEO taking more in his package than half year revenue. Lifestyle business.

[tickboo] 26/9/2024 19:09

Haha, look back on other presentations. Same old nonsense.

[last of the mohicans] 26/9/2024 16:37

And those were just the minimum numbers when you talk of a 2 digit contract .........

If it were $20M as an example & I didn't apply the minimum guided share of it (ie 20 - 30% is the guide with USA deals meant to be at the higher side of the range due to the different way they are structured).

Then the figure would have been in the $4 - 5M range rather than putting it at $2M+ to be highly conservative.

Makes you sit up & think about what could potentially happen here in very short order, if a couple of key things click into place .............

LOTM

[last of the mohicans] 26/9/2024 16:37

I'm pretty annoyed that they didn't answer any of those questions.

I'd also say there was some fiction between the CEO & CFO.

If you listened to what the CEO talked about you'd have heard him talk about a single contract that would have been worth over $10M (I've used $ since he didn't specifically mention the figure in £'s) now Mirriad would have ended up getting $2M+ as there share of that single contract. Yes it failed to go through due to the content provider not clearing the content quickly enough (ensuring it was fully compliant for VPP within it).

That contract is on a different scale to anything previously achieved by Mirriad in the USA.

Clearly at least one advertiser believes in what VPP achieves for their sales etc ...........

So things aren't quite as bleak as they may seem, the biggest issue is timescales not being in Mirriad's control.

LOTM

[riskyinvestor] 26/9/2024 13:21

Avoid


Would not touch this lifestyle company

[tickboo] 26/9/2024 13:21

IMO it was awful. More issues than thought re programmatic and actually some issues with getting approvals which was mentioned in here. Looks bleak but always make your own mind as I have been negative here for a while. No faith at all in the CEO. A recording will be available.

[davemac3] 26/9/2024 13:14

Did anybody listen in to the webcast? Is there a recording?

[tickboo] 26/9/2024 10:33

They have mentioned they have not secured campaigns as failed to get clearance. Seems tigerbythetail was right. no wonder they are losing revenue and clients.From someone who works in this field... MIRI's claimed "model" simply doesn't work for sports and filmed entertainment, and can never work. LOTM simply can't / won't understand this - presumably because they don't want to recognise their losses.At best, the "addressable market" here is tiny and niche.I could explain at greater length about rights, not least as royalties from my previous work makes up a substantial chunk of my own income. But it would be tedious to do. But, in short, you can't just drop in adverts in post-production without paying off not only the copyright owner of the work, but all those who participated in making it. In particular, any SAG/AFTRA/Equity actors involved (and their lawyers / agents / managers) would need to approve the content of the advert (i.e. monitor for reputational damage) and be satisfied with the fee they were receiving.In the real world it's a huge hassle for only a small payback.Long ago I filmed some TVCs with big Hollywood stars (e.g. Bruce Willis - great guy, hope he's doing well with his illness) for Japan. You can't even begin to imagine the complexity of the negotiations with his "people".

[kaos3] 26/9/2024 08:49

can you add legal perspective Q on the ip rights of all the content creators ... eg ... not just the owner of the product but all the chain down .. like actors, music etc.. how exactly the rights to use the content is dealt with

if you are interested of course.

[last of the mohicans] 26/9/2024 08:32

Webinar Questions

What was the cash balance at 31st August 2024 ?

What was the revenue figure for Q1 2024 ?

When do you see the company reaching break even on month to month basis ?

Do you believe that the company will need to raise additional funds for it to reach break even on a month to month basis ?

At the GM on 23rd May 2024, everyone present connected with the company including its NOMAD vehemently denied that the fund raising had sent the share price into a "death spiral" & was signalling to the market that the share price would be a lot lower in 6 months time. Given that denial what events are going to cause the share price to rise 400% before the end of November.

At the AGM on 28th June you talked about the analogy of the Channel Tunnel when trying to describe why none of the 5 Content partners you'd been working with on Programmatic for many month's previously hadn't completed the task & achieved revenue in the 1st half of 2024. A fact that was re-affirmed in the annual accounts that you signed off on, on 3rd June 2024. Here we are 3 month's later & none of the said 5 content partners & Programmatic are mentioned in the interim report! You conveniently only mention Triple lift in it.

The future revenue number that you dreamed up as a way of trying to completely confuse investors with, didn't last long did it. No timeframes specified for the supposed revenue to be spread over or the likely failure rate for campaigns being cancelled or postponed/delayed for several months etc I take it that plan is now binned ?

2 Revenue warnings inside 3 month's, 2 Major issues with Programmatic inside 3 month's, Upfronts not going to meet expectations, the failure to inform the market of these facts in a more timely manner than actually occurred, shows your total disconnect with ordinary shareholders over the past year plus. You should be ashamed of yourselves & your attitude, do you honestly believe you have any credibility left with shareholders ? & if so why ?

What is the issue regarding content clearance that has suddenly arisen ?

Why are you not looking at VPP on live sports ?

What's happened to the other 3 large USA content providers that you've been talking to for a very long time now, yet haven't manage to sign agreements with yet! 1 has been in negotiations for 9 month's now.

Quite frankly the Interim report comes across with details that seem to indicate that the directors have not really understood end to end Programmatically properly for a long time now & are just scrambling to find a solution.

You keep talking about "supportive shareholders" who are they ? since the amount of value destruction you've overseen is incredible & both of the largest shareholders who's holdings are classes as not in public hands have been reducing there % ownership in Mirriad.

LOTM

[davemac3] 25/9/2024 14:15

why do you keep buying? it appears to be in terminal decline

[last of the mohicans] 25/9/2024 12:44

For the record just bought another 500,000 at 0.298p

So that's 10.1M or just over 1% of the company

LOTM

[ken chung] 23/9/2024 12:44

It's a lovely little faller.Timberrrrrrr!!!!!!Shorters delight.Thanks for the wealth transfer.Lemmings and mushrooms only.

[tickboo] 23/9/2024 09:25

It looks that was. Supply side is up but demand side down and down a fair whack. They are losing agencies and advertisers so something is not right.

[tickboo] 23/9/2024 07:05

So less cash than this time last year. No programmatic roll out time line. Guidance missed. This goes under unless they get a raise from IIs.

[bullandbear3] 23/9/2024 06:58

Expecting to see directors buying today given they paid 1.25 3 months ago

so cash is roughly 50% more than the market cap and debt free so as long as they can cut costs dramatically to keep a healthy balance sheet it will be interesting to see what happens here

[kaos3] 23/9/2024 06:44

existing clients are getting less involved, no new ones. that is the crux of the rns imho

[hamidahamida] 23/9/2024 06:41

RNS What a stinker5 million loss in 6 months for less then 400k revenue Every 1 Euro they generate they lose more than 10 Euros

[kaos3] 23/9/2024 06:36

it looks like

RIP

to me

[babbler] 23/9/2024 06:25

Another warning.

[last of the mohicans] 22/9/2024 12:04

I am the LastOfTheMohicans & I am surrounded by the growing number of endless Mirriad doomsayers .........

I have built up a holding of 9.6 Million shares in Mirriad (0.95%) these last few months at a cost of £79,546 so the share price needs to reach 0.8286p just for me to break even.

The time of reckoning has arrived .............

Think wisely about the actions your about to undertake & don't live to regret them in the future, as they could literally change your life for ever .............

Good Luck to All of you with those decisions starting tomorrow.

LOTM

[tickboo] 22/9/2024 10:36

Mirriad hopes to break even at the end of next year. Mirriad has missed every target every time. The auditor will not sign the accounts off without a year's worth of cash. Unless there is a huge uptick in revenues mirriad will have to raise and given this year's debacle will surely not leave it so late. I suspect mirriad will have less cash at year end than last year so I expect a raise in Jan. Who knows mirriad could pull a rabbit out of a hat tomorrow and it could recover.