Mirriad Advertising Share Discussion Threads

[tickboo] 24/10/2024 13:10

A grain of truth? LOTM was laughing at me earlier this year when I said a raise was inevitable and a tough environment so a large discount on route. He put me on ignore as just wanted to read about LinkedIn posts. The clowns on LSE didn't realise the audit wouldn't get signed off without sufficient cash. He was buying recently at 1p and continued to buy when knew TripleLift had walked away, guidance missed and no programmatic timeline. He's now obsessed with Maria. Really odd. This statement below shows his idiocy. Perhaps you've missed or not thought about the Diverse Media Alliance announcement in August. Those 6+ very successful entrepreneurs have all backed Maria Teresa Hernandez, the Diverse Marketplace & VVP to the hilt. If Mirriad fails then their reputations will be severely affected going forward.IMO the CEOs of the cos would look poor for not supporting such an initiative and if it works great if not no worries at least they supported it. Maria has been at mirriad for 5+ years and even an enthusiastic go getter like her can't work miracles. We got an RNS when tripelift was signed and nothing when walked away. They had to RNS re PwC as as NOMAD would insiste but another nail in their coffin.

[last of the mohicans] 24/10/2024 12:43

Hi yasX,

Your right, I never originally intended to invest this much cash in Mirriad, nor did I expect to be able to own as much of it as I do now.

Tech is not my thing, but I understood this particular concept etc.

The issue that most people are missing is that the company hasn't explained the proper details of it to investors or taken them on the journey with them. "Manual" "Programmatic" are far more complex than you would think of them as being. They tried to be to simplistic in there description & by doing so completely lost/confused investors.

They made a strategic mistake along the way & have ended up in "no man's land" because of it & still don't have the courage to explain it to investors & tell them the full story (in summary they tried to move from manual sales inside Mirriad to Programmatic sales through the content partners, before everything was in place to achieve it).

Will they fix the issue & get back on track, investors simply don't have a clue what the outcome will be, because we don't know how many bits now need fixed or the timescales involved & each set-up is different.

Everything written here & on LSE is just the writers interpretation of what's going on & there spin on it to suit there agenda, with barely a grain of actual truth to it, but with the vacuum of facts/news released by the company impossible to totally disprove also.

The perfect environment for fear & doubt to take hold.

The company is its own worst enemy that's for sure.

I do have a parcel of shares for trading, but I won't be trading them at anything like the current share price & I'm not invested in Mirriad to break-even, make 50% or double my investment.

If I've got it wrong, then so be it.

Perhaps you've missed or not thought about the Diverse Media Alliance announcement in August. Those 6+ very successful entrepreneurs have all backed Maria Teresa Hernandez, the Diverse Marketplace & VVP to the hilt. If Mirriad fails then their reputations will be severely affected going forward.

Good luck & yes I still like CNE

LOTM

[zen12] 24/10/2024 10:48

CEO wakey wakey, time to update the markets!

[kaos3] 24/10/2024 10:32

tickboo

lotm obviously has money. which does note come alone. eg he was either able to earn it or has someone wealthy by his side

despite myself being almost nobody i did manage to be successful in few legal battles - as a slovenian gardener - where there was the truth bent. i let the lies run, collected the evidence etc for years before i had enough

i hired a simple lawyer who cared only for the legalities, meanwhile i was dealing with all the reality of the substance - eg - very low cost and a deal i can contribute a lot to the case by myself. a hobby like a chess

my main strenghts wer being slow, low costs, persistance, determination, going to the higher court and never did a settlement. it takes like a decade plus doing mostly as per se.

judges changed, settlements suggested, opposite side changing lawyers, resignations etc

it can be done if it is done as a fun hobby. instead of watching tv

[tigerbythetail] 24/10/2024 09:45

To be fair, product placement is an incredibly specialist field, so I can understand how outsiders get lost.
One note worth making is that you can normally get a few freebies in return for promising to put the product in shot for your film / TV show. But usually no more than that.
The big money product placement deals are restricted to only a few (very few) iconic mass market entertainment events. And, of course, they're negotiated in advance with the placement of the product tediously negotiated down to the tiniest detail. (They say that a Bond movie is in profit before the cameras even roll thanks to all the product placement and location deals (yes, they even sell where they are filming, as though it were a tourism advert for that particular country).
There's nothing terribly hard about the technical side of what MIRI are proposing. I could do it on the computer I'm typing this. I suppose the dream would be to drop placement into something genuinely popular and syndicated, like old episodes of Friends. But THAT IS JUST WHAT YOU CAN'T DO. At least, not without massive difficulty and a massive legal bill, because you just have to get a whole raft of rights holders to agree to it.
IMO, it's all a chimera. I don't believe the company doesn't know this. It's pretty obvious stuff if you've worked in this field.

[tickboo] 24/10/2024 08:45

You are joking? LOTM building a legal case? If there was one to be made it would be the IIs with deep pockets and in-house legals. The CEO clearly bends the truth but tricky to prove criminality and the NOMAD would also be on iffy ground. No wonder PwC walked away and TripeLift did not want to work with MIRI

[kaos3] 24/10/2024 08:34

maybe he is building a legal case crossed my mind as i agree with yasx

[yasx] 24/10/2024 08:15

I don’t think LOTM is the classic ‘mug punter’ since he has a reasonable understanding of markets having previously encountered his views on CNE.

It appears he invested in this Co based on a misconceived interpretation of the business and since then has stubbornly refused to take the loss, instead seeking to average down with a view to offloading at breakeven.

However, that strategy has failed. It is not for me to advise him, but if I were in his position I would look to sell into any dead cat bounce though liquidity issues may impede the process.

[tigerbythetail] 23/10/2024 17:41

Thanks for reposting my old posts here. As said, this is my parish, so I keep an eye on it out of morbid fascination.
If anybody has any questions about advertising and product placement and how it works in the real world then I'll try and answer them.
But the executive summary is simple: MIRI has no market to address, can never succeed, and is simply a rip-off lifestyle company.

[last of the mohicans] 23/10/2024 11:44

Just for the record my holding is now 11,133,313 which is just over 1.1% of the company.

LOTM

[kaos3] 23/10/2024 07:35

they are in the art of seduction business. marketing. one can seduce most but not all. also the duration is varried.

[yasx] 23/10/2024 07:32

I can understand why PwC have resigned - but I just don’t understand why LOTM’s neurologist has not referred him for a brain scan.

He seems impervious to acknowleding obvious red flags and relies upon vague Linkedin comments as the foundation for his assessment of the Co.

Odd chap, he really is.

[tickboo] 23/10/2024 06:35

I wonder if PwC saw all these encouraging LinkedIn posts or have they just looked at the shocking financial and reduced guidance? I bet TripleLift is kicking themselves from walking away from programmatic (April RNS) when Mirriad has award panelists, surely that is big news and why not subject to an RNS? Mirriad had 3 strategic partners and now has 1, why did the other 2 walk away, why is demand side falling? A raise will be worked on soon and I hope the IIs will ignore the financials and pipeline and just concentrate on LinkedIn and I am sure they will stump up more cash to top up the retirement fund of the CEO.

[tickboo] 22/10/2024 08:58

Have you checked their website out!?

[terminator101] 22/10/2024 08:48

Oh dear. Is this debt ridden cashless loss making pathetic excuse for a business getting spammed again huh.

[kemche] 22/10/2024 08:47

The internationally renowned Cooper Parry Group Limited??? I'm all in!

[tickboo] 22/10/2024 07:33

Somewhat inevitable. PWC do not want to be associated with these clowns any more. I suspect they knew the last audit was the nail in the coffin. This is going under. Large cos will not want to go near this as why waste resource. Burning cash, advisors walking away, partners walking away and demand side falling. Of course all well as far as LinkedIn goes. I bet the staff want one final hurrah to Cannes.

[tickboo] 22/10/2024 06:52

Mirriad Advertising Plc ("Mirriad", the "Group" or "the Company") announces that PricewaterhouseCoopers LLP ("PwC") has resigned as the Group's auditor and the Board of Mirriad has approved the appointment of Cooper Parry Group Limited ("Cooper Parry") as the Group's new auditor. Cooper Parry will conduct the audit of the Group's financial statements for the financial year to 31 December 2024 and a proposal to re-appoint them as auditors of the Group will be subject to the approval of shareholders at the 2025 Annual General Meeting. PwC has been the auditor for Mirriad since 2016 and we thank them for their services over this time. PwC has confirmed to the Company that there are no matters connected with their ceasing to hold office that need to be brought to the attention of the members or creditors of the Company for the purposes of section 519 of the Companies Act 2006

[casholaa] 20/10/2024 06:57

Make Mirriad Great Again!

[tickboo] 20/10/2024 05:49

This was written a long time ago by tigerbythetail so so little wonder revenues are dropping and little pick up in demand side as it's hard to do and more hassle than it's worthThey have mentioned they have not secured campaigns as failed to get clearance. Seems tigerbythetail was right. no wonder they are losing revenue and clients.He wrote -From someone who works in this field... MIRI's claimed "model" simply doesn't work for sports and filmed entertainment, and can never work. LOTM simply can't / won't understand this - presumably because they don't want to recognise their losses.At best, the "addressable market" here is tiny and niche.I could explain at greater length about rights, not least as royalties from my previous work makes up a substantial chunk of my own income. But it would be tedious to do. But, in short, you can't just drop in adverts in post-production without paying off not only the copyright owner of the work, but all those who participated in making it. In particular, any SAG/AFTRA/Equity actors involved (and their lawyers / agents / managers) would need to approve the content of the advert (i.e. monitor for reputational damage) and be satisfied with the fee they were receiving.In the real world it's a huge hassle for only a small payback.Long ago I filmed some TVCs with big Hollywood stars (e.g. Bruce Willis - great guy, hope he's doing well with his illness) for Japan. You can't even begin to imagine the complexity of the negotiations with his "people".