Customisable watchlists with full streaming quotes from leading exchanges, such as LSE, NASDAQ, NYSE, AMEX, Bovespa, BIT and more.
| Share Name | Share Symbol | Market | Stock Type |
|---|---|---|---|
| Mirriad Advertising Plc | MIRI | London | Ordinary Share |
| Price Change | Price Change % | Share Price | Last Trade
|
|
|---|---|---|---|---|
| -0.005 | -3.13% | 0.155 | 08:46:38 |
| Open Price | Low Price | High Price | Close Price | Previous Close |
|---|---|---|---|---|
| 0.16 | 0.155 | 0.1615 | 0.16 |
| Industry Sector |
|---|
| MEDIA |
| Top Posts |
|---|
Posted at 20/11/2024 21:05 by tigerbythetail It's quite remarkable how LOTM can't or won't understand that MIRI have almost no addressable market.Programmatic is neither here nor there. It doesn't alter the legal difficulties. Into what valuable content are MIRI going to insert their adverts? That's the question that needs a clear and concise answer. I believe MIRI are avoiding answering it because in fact there is almost none. As for a raise, (if they can get one away), I'm willing to bet that it won't come later than February. It will have to be massively dilutive, of course, given the current mcap and the need to raise a substantial sum so the accounts can be signed off. In short, this company is dying. |
Posted at 20/11/2024 10:35 by tigerbythetail Programmatic is as worthless as the rest of MIRI's "offer".The problem is rights, and it has (except for tiny niche applications) no solution. Also, MIRI will have a great deal less "free" money, in reality, than the cash position quoted. Most of that 6m cash as of end October will be owed to suppliers or already contractually committed. And with almost no revenue coming in the door, MIRI will either have to raise shortly or apply for administration. Another AIM company bites the dust! |
Posted at 20/11/2024 10:01 by tigerbythetail If you're an employee of MIRI and you see that RNS, then there's only one conclusion to be drawn: start looking for a new job. |
Posted at 20/11/2024 07:59 by tigerbythetail Yep, that's pretty disastrous. Nobody wants what MIRI offers - simple as that.Note cash figure does not account for trade payables - money owed to suppliers but not yet paid. If you included that the liquidity position would presumably be a good deal worse. Either a big discounted raise in the New Year or straight up bankruptcy. I can't help thinking AIM would be better off without this company. |
Posted at 20/11/2024 07:26 by tickboo Trading updateToday 07:09Mirriad has at last don't as promised and with a Q4 trading update. I wonder how much money was generated from US elections as LOTM suggested. Surely they'll be nearer top end of £3m guidance with all the LinkedIn activity.Trading updateMirriad (AIM: MIRI), a leading in-content advertising company, announces the following trading update for the twelve months ending 31 December 2024.As noted in the announcement of interim results on 23 September 2024 (the "H1 Results"), the Company had not been successful in the US "Upfronts" negotiations and that it was therefore reliant on its traditional routes to market, notably the "scatter" markets. Progress in those markets since then has been slower than expected, with advertiser demand in the US affected by election uncertainty, further decreasing demand for advertising in linear TV, and continuous emphasis on performance and retail media solutions. A number of significant potential contracts have been cancelled and progress on others has been slow.The Company also announced in the H1 Results that it was holding substantive discussions with large global agency groups to work on partnerships to give their clients access to virtual product placement content clusters packaged around seasonal events and specific contextual parameters. These discussions are active and could still result in substantial revenue in Q4 but are dependent on the agencies and supply partners agreeing the terms for these packages.On programmatic, good progress has been made and a Q4 launch is being targeted, though some technical hurdles remain. In any event, a successful launch of programmatic is not likely to generate significant revenue in the current year.As a result of the above, revenue expectations for the year fall in a broad range from £1m to £2m, with the upper end of that range dependent on the partnership deals referenced above.Substantial progress has been made on cost saving initiatives, both as previously announced as well as new initiatives, and the Group run rate cost base is now c. £8m on an annualised basis. This compares to c. £11.7m in 2023. Cash at the end of October 2024 was just over £6.0m. |
Posted at 06/11/2024 14:45 by tigerbythetail LOTM!Yes, I mean Freeway Entertainment, which handle the residuals for 3 movies I have a share of, and which pay out every three months. They take less than 1% of the movie's income as a fee and ensure as a neutral party that everybody gets paid. It's a valuable service (movie producers being notoriously honest, ahem!). I can't work out what Extreme Reach do, having had a quick glance at their website. But it seems more advertising orientated (yes, ads have residuals too in USA). To be frank, I'm out of date with advertising; the last TVC I shot was over a decade ago. But this is all irrelevant. What matters is, what content do MIRI have the full legal right to insert their advertising into? And does that content have any real commercial value (eyeballs) that would appeal to potential advertisers? MIRI could answer this question very easily if they chose to. I await their answer. So far their silence on this key issue is absolutely deafening! Now, enough of this. I've got work to do. |
Posted at 03/11/2024 16:37 by tigerbythetail Yes. All of it - functionally worthless.The tech talk that MIRI engage in is actually pretty amusing if you have any history in VFX. I actually swapped out lettering on packets / changed posters on walls etc. in advertising back in the digital Stone Age using an ACE 100 (c. 1993). And then came HAL / Henry and made everything easy. Track, insert, light, drop shadow - for crying out loud, you could do it now on "Prosumer" software like Final Cut Pro and Adobe After FX. NOTE: this wasn't inserting other people's ads into an existing ad! This was adapting, say, P&G ads for different markets in Europe - changing languages and packages and dubbing voices and so on. So no rights issues. But the actual technical problem is the same. MIRI is pretty comical from where I am sitting. |
Posted at 03/11/2024 15:13 by tigerbythetail No, I've never traded MIRI. (And as an investor I never short.)I just happen to work in the field. MIRI's pitch to a professional is plainly ludicrous. Your posts entirely miss the point - you seem convinced that there is mass market where there isn't one, and never can be. In other words, you've been taken in by a load of fluff and hype (very usual in the advertising world - I know, I've shot a couple of hundred of TVCs in my time). There is no technological barrier ("moat") to entry in this market. I could do most of what MIRI do on the computer I'm typing this (which to be fair is fairly advanced). In bulk, you would of course outsource to somewhere like the Philippines, where you can get cheap rotoscoping & compositing done in bulk. MIRI's technical pitch is baloney. But the key problem is the legal issues, which you don't seem to be able to understand. I have shared rights in several pieces of valuable intellectual property, including studio pictures and syndicated TV, and I receive royalties from them. To insert product placement in post in them would involve: a. A huge chain of file extraction, re-formatting, and re-verification, which would cost thousands of bucks on its own. (i.e. re-do "delivery" each time - a nightmare); b. Getting clearance from all actors, writers, directors and producers of said shows, negotiating both an appropriate fee plus convincing them that there would be no reputational damage. Speaking for myself, I'm highly unlikely to agree to anything of the kind except for silly money. Lawyers' fees alone might easily run to 6 figures. (Can I see total billing of $500/hr x 200 hrs on this - oh yes, easily!) This is NEVER going to be economic and/or feasible. It's just a bad idea for a business. I assume that MIRI themselves know this because it's pretty basic - certainly the CEO's incredibly high wages indicate that he thinks it is a "take the money and scarper" proposition. Best of luck whatever you decide, but I expect MIRI to fail. With near 100% certainty. |
Posted at 20/10/2024 05:48 by tickboo We know Netflix and other streaming, media cos and advertising agencies were not interested in buying a distressed and vulnerable MIRI last year. We know MIRI went from 3 strategic partners to just 1 and we know demand side if falling. Is this because (as mentioned by a posted on advfn) getting permission from all the stakeholders post production very hard. Remember some stars are affiliated with brands or becomes affiliated post production so dropping a rival's branding in difficult to do, as well as other actors who want money for additional revenues, different producers affiliated with different brands, different agencies etc. Amazing MIRI only mentioned this issue recently when it was flagged a couple of years ago.No wonder no material RNSs have been published for a long time and no wonder the major programmatic partner walked away months after signing up, they looked under the bonnet and didn;t want to commit resources to it. Also, the insertions have to be done manually (remember Amazon asked PHD students to see if they could automate it but was more than trricky). Likely a small niche market.https://www.r |
Posted at 28/9/2024 20:36 by tigerbythetail Hi Tickboo!Thanks for reposting my old post. Yes, this is my line of work and yes, MIRI do not have a viable business plan, and never will have (except in certain tiny niches). There is no money to be made here. Honestly, I'd call MIRI a scam. |
It looks like you are not logged in. Click the button below to log in and keep track of your recent history.
Support: +44 (0) 203 8794 460 | support@advfn.com
By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions
Hot Features
Premium
