The new platform promises simple and efficient ad buys for a
wide range of advertisers, agencies and brands in the Sport
industry.
STOCKHOLM, June 27,
2024 /PRNewswire/ -- Wimt today announces that
it is building a custom self-serve advertising platform with
DanAds. The new ad platform will automate the ad buying process and
offer greater flexibility to advertisers, allowing businesses of
all sizes to easily access Wimt's portfolio. To design the
platform, Wimt has partnered with DanAds – an industry expert with
experience supporting global media brands like Paramount
(USA), Nine (Australia) and TVM / TV4 (SE).
"We are currently in the process of implementing the
self-service advertising platform from DanAds. Their team has been
both accommodating and professional, guiding us with clear
processes and excellent service. Their expertise in the field is
evident, and they consistently provide valuable support. We are
confident in their ability to help us achieve a successful outcome"
said Sebastian Lundgren, CEO at
Wimt.
"The sports industry is a dynamic and passionate landscape, and
advertisers need solutions that can keep pace," said Marie-Lou Penin, Head of Marketing at DanAds.
"Our e-commerce platform solutions give sports organizations the
tools to create impactful campaigns that resonate with their target
audiences, ultimately driving deeper fan engagement and
loyalty."
With more than 10 years of experience, DanAds has expertise that
Wimt is excited to leverage. By working with DanAds, Wimt can give
local businesses direct access to place their messages in trusted,
premium news environments, with access to rich first-party audience
targeting solutions and real-time reporting. This will enable
businesses to engage with supporters, sports creators, clubs, and
athletes in new and innovative ways.
The new platform is expected to launch this fall and will
reimagine how sports brands and organizations connect with their
fan base. Advertisers will gain access to a powerful suite of tools
that will help them build stronger relationships with sport fans,
drive sales and enhance brand awareness.
For more information about Wimt, please visit wimt.com. To learn
more about self-serve advertising automation, visit danads.com.
Media Contacts:
Wimt - Sebastian Lundgren, sebastian@wimt.com, +46 72
740 03 48
DanAds - Marie-Lou
Penin, Head of Marketing, marie-lou.penin@danads.com
This information was brought to you by Cision
http://news.cision.com.
https://news.cision.com/danads-international/r/wimt-announces-their-collaboration-with-danads-to-develop-a-self-serve-advertising-platform,c4007656
The following files are available for download:
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SOURCE DanAds International