COLUMBUS, Ohio, Sept. 4, 2015 /PRNewswire/ -- For many
years, grandparents have passed their love of the Crave onto the
future generation of Cravers – their grandchildren. National
Grandparents Day is September 13, but
White Castle will celebrate grandparents and their special holiday
the entire month of September by investing in the next generations'
future. Through White Castle's charitable outreach initiative,
Castle Shares, ten Cravers will receive a $500 savings bond to put toward their
education.
Grandparents and grandchildren ages 13 and older are invited to
submit their memorable moments, photos and videos on Instagram and
Twitter with the hashtag, #WCGrandparentsContest for a chance to
win. The contest ends September 30
and White Castle will notify the 10 winners by October 20.
"As a family-owned business, we value the special bond
grandparents and grandchildren share, and we understand the key
role grandparents play in our lives," said Jamie Richardson, White Castle vice president.
"Grandparents pass many valuable life lessons onto their
grandchildren, from the love of the Crave to the importance of a
good education. At White Castle, we're committed to celebrating
grandparents and investing in our younger Cravers' futures."
In addition to the Grandparents Day contest, starting
September 4, every Castle will
distribute up to 150 commemorative postcards to customers upon
request. The postcards will allow Cravers to share their memorable
moments with their grandparents or grandchildren across the
U.S.
"I have great memories of my grandparents – my grandmother
Chlois, who let us snack on White Castle pickles whenever
we had a road trip, and my Grandfather Edgar, who
always took us to his favorite restaurant – the
closest Castle," said Lisa Ingram,
President and COO of White Castle. "Our mission at White Castle is
to make memorable moments every day. Celebrating Grandparents
Day is one more way we are able to do just that."
This is the fourth year White Castle will celebrate National
Grandparents Day, and the first time the promotion will run for the
entire month of September.
In 1978, President Jimmy Carter
declared the first Sunday after Labor
Day as National Grandparents Day with the help of
Marian McQuade. McQuade proposed the
day as a way to give grandparents the opportunity to show their
love for their grandchildren and to help the younger generation
become more aware of the strength, information and guidance older
people can offer.
For more information about White Castle's strong ties to
Grandparents Day, watch its recent video at
whitecastle.com/grandparents.
About White Castle®
White Castle is
a family-owned business based in Columbus,
Ohio, that owns and operates over 390 restaurants in 12
states. The company was founded in Wichita,
Kansas, in 1921 and is America's first fast-food
hamburger chain. Famous for its loyal fans, known as "Cravers"
White Castle is celebrated for its ability to create distinctive
hot and tasty menu items, which inspire legendary loyalty from
customers. For more information on White Castle, visit
WhiteCastle.com.
About Castle Shares
By feeding hunger, hope and
dreams, the White Castle family helps build strong, thriving,
Craver communities through the Castle Shares program. Founder
Billy Ingram believed in taking care
of people and giving back to the community. His philosophy still
remains a focus of the family-owned business today. White Castle
donates over $2.1 million every year
to a variety of charities across the nation. This year White Castle
raised a record $909,000 through the
annual April puzzle piece campaign, which was donated to Autism
Speaks. The White Castle family supports more than 50 charities
each year with volunteers, money and food donations.
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SOURCE White Castle