LOS ANGELES, Oct. 11, 2018 /PRNewswire/ -- Tiltify, the
interactive fundraising platform for the digital generation, today
announced it is once again teaming up with Activision and popular
Call of Duty streamers to support the Call of Duty Endowment, which
helps put veterans to work in high-quality jobs.
The #CODNATION Challenge (formerly called the Race to Prestige)
livestream marathon kicks off at 9am PDT on Thursday, October 11, providing viewers an
opportunity to easily contribute live to the Call of Duty Endowment
through the Tiltify platform and watch their contributions add up
in real-time. During the three-day event, top gaming personalities
Jericho, GoldGlove, VernNotice, and Hutch will reunite to take on
the new Call of Duty®: Black Ops 4, giving viewers a sneak peek at
the latest installment in the blockbuster series ahead of its
official release on Friday, October
12.
The award-winning gaming-for-a-cause program has already raised
over half of a million dollars for the Endowment, with a goal of
raising another $100,000 this year.
Activision Blizzard will once again match up to $500,000 in donations.
"We are extremely proud that our platform has been part of
helping the Endowment achieve this level of success for such a
great cause," said Tiltify CEO Michael
Wasserman. "It's amazing that Activision uses this iconic
gaming franchise launch to raise charitable funds. What a great way
to kick off a product launch and build rapport with such a captive
audience."
"In the first year we switched to Tiltify, donations for The
Race jumped six-fold, and the platform has continued to
consistently drive outstanding results for this event," said
Dan Goldenberg, Executive Director
of the Call of Duty Endowment. "Streaming for charity has become
one of the most effective ways to engage donors and Tiltify's
reliable, real-time platform delivers the unlimited scale and
support to make this a marquee event for our organization."
Tiltify's platform integrates seamlessly with Twitch, which
hosts the live stream, to provide a secure, interactive platform
for contributions. Tiltify lets both donors and gamers see
donations live as they come in, offering instant recognition,
personal interaction between players and donors, and opportunities
to earn tangible rewards for contributions. This real-time
interface dramatically increases donor participation and
generosity.
"What I love about using Tiltify for The Race is that it gives
people a chance to not just make donations, but to actually be
involved, to see how their pledge pushes us toward the overall
goal," said Jericho (real name: Tucker
Boner) who, with more than 1 million Twitch followers, was a
founding member of the first Race to Prestige in 2014. "We can also
chat with and acknowledge individual donors and dole out some very
cool rewards like limited-edition t-shirts and hoodies, signed
merchandise, and unique experiences.
"After 5 years and $750,000
raised, I'm excited to see what we can do this year with the help
of Tiltify and the Call of Duty Endowment. Tiltify makes it easy
for us to set up rewards for those who donate, which drives more
donations to our overall cause," said Jericho (real name:
Tucker Boner) who, with more than 1
million Twitch followers, was a founding member of The Race in
2012.
Fans will be able to continue contributing to the Call of Duty
Endowment via Tiltify as ELEAGUE features the event's top moments
in a three-part feature series premiering Friday, October 26, at 11 p.m. ET/ 8 p.m. PT
on TBS.
To get in on the #CODNATION Challenge action or make a donation,
visit https://tiltify.com/+the-race/therace18. To learn more about
how the Tiltify platform can bring interactive fundraising to your
organization, visit www.tiltify.com.
About Tiltify
Tiltify is the fundraising
platform for the digital generation, providing livestream,
interactive telethon-style events that engage donors to invest in
the cause. Tiltify harnesses the power of both traditional
fundraising and modern digital livestream engagement with platforms
like Twitch and YouTube, enabling any organization to dramatically
expand audience reach. Organizations like Direct Relief, St. Jude
Children's Research Hospital, Save the Children, AFSP, Make-A-Wish
and hundreds more use Tiltify to engage the Millennial and Gen Z
generation for single signature events and large DIY campaigns that
launch in minutes. To learn more visit http://tiltify.com.
About the Call of Duty Endowment
The Call of
Duty Endowment is a non-profit foundation co-founded by
Bobby Kotick, CEO of Activision
Blizzard. The Endowment helps veterans find high quality careers by
supporting groups that prepare them for the job market and by
raising awareness of the value vets bring to the workplace. For
more information about the Call of Duty Endowment, please visit
www.callofdutyendowment.org.
MEDIA CONTACT:
Kasey
Thomas (Tiltify)
SSPR
925-285-6449
Kthomas@sspr.com
Mirian Arias (Call of Duty
Endowment)
Rubenstein
212-843-8094
marias@rubenstein.com
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SOURCE Tiltify