TVN Entertainment Announces the National Launch of KIDS Unlimited(TM) On Demand Network by Charter Communications
27 October 2003 - 6:23PM
PR Newswire (US)
TVN Entertainment Announces the National Launch of KIDS
Unlimited(TM) On Demand Network by Charter Communications Kids
Programming Will Be Offered as an SVOD Package to Entire Charter
VOD Universe BURBANK, Calif., Oct. 27 /PRNewswire/ -- TVN
Entertainment Corporation, a leading provider of on demand
television programming, management and delivery services, today
announced the national launch of KIDS Unlimited(TM), a Subscription
Video-On-Demand (SVOD) channel targeting children ages 2 to 8, by
Charter Communications. KIDS Unlimited(TM) will offer approximately
30 hours of programming and 70 titles per month. Included in the
service is a broad selection of quality children's content from
familiar providers. TVN recently completed licensing and
distribution agreements with both Scholastic Entertainment and PBS.
Titles from PBS KIDS(R) include favorites such as "Barney and
Friends," "Arthur" and "Teletubbies." Scholastic Entertainment
titles include "Chicken Little," "Danny and The Dinosaur," and
"Sylvester" and "The Magic Pebble." To support acquisition efforts
of the KIDS Unlimited(TM) package, TVN will be launching a fully
integrated marketing campaign including cross channel promotions,
direct mail, print, local system incentives and community events.
Animated characters developed specifically for KIDS Unlimited(TM)
will be featured on both print and video throughout the campaign.
"As the first broad-scale launch of a non-premium SVOD service,
this is a milestone for TVN and the industry," said Bev Doughty,
TVN's Senior Vice President of Marketing. "KIDS Unlimited(TM) is
just one of the many ways we are working with our MSO partners to
drive new revenues to the VOD platform." "Charter is committed to
expanding and enhancing the VOD platform by making innovative
programming like KIDS Unlimited(TM) available to our digital
customers," said Mitch Miller, Charter's Senior Director of On
Demand/PPV. "The combination of quality programming and TVN's
comprehensive marketing support was a key factor in our decision to
launch the service." About TVN Entertainment Corporation TVN
Entertainment, the leading provider of on demand television
programming, management and delivery services, enables
Video-On-Demand (VOD), Pay-Per-View (PPV) and direct response
programming reaching over 35 million U.S. cable television
households. TVN currently distributes more than 1500 hours VOD
programming from over 70 content providers. In addition to
comprehensive programming services, TVN Entertainment offers the
only single-source management and distribution solution for VOD and
PPV, including content aggregation, packaging, encoding, asset
management and transport via satellite to all video service
providers. TVN Entertainment has been chosen as the VOD solution
for many leading MSOs, including Adelphia, Charter, Comcast,
Insight and Mediacom. About PBS KIDS PBS KIDS provides a
nonviolent, noncommercial daily television schedule that empowers
children as members of their communities, nation and world. PBS
KIDS welcomes parents, teachers and caregivers as learning partners
through broadcast as well as online through pbskids.org. PBS,
headquartered in Alexandria, Virginia, is a private, nonprofit
media enterprise owned and operated by the nation's 349 public
television stations. Serving nearly 90 million people each week,
PBS enriches the lives of all Americans through quality programs
and education services on noncommercial television, the Internet
and other media. About Scholastic Entertainment Scholastic
Entertainment (SE) is the entertainment and media division of
Scholastic Inc., the world's largest publisher and distributor of
children's books. A proven leader in the children's entertainment
landscape, SE ranks as one of the foremost producers of quality,
family-oriented television programming, feature films, videos, and
web sites, and an award-winning licensor and marketer of children's
properties worldwide. SE's production credits include such popular
television series as the top-rated "Clifford The Big Red Dog(R)"
(PBS KIDS(R)), the new spin off of this hit TV series, "Clifford's
Puppy Days(TM)" (PBS KIDS(R)), the Emmy-winning series Scholastic's
"The Magic School Bus(R)" (TLC) and "I SPY" (HBO Family), as well
as "Dear America(R)," "The Royal Diaries(TM)," "Animorphs(R)" and
"Goosebumps(R)." In the feature film arena, SE has produced the
critically-acclaimed "The Baby-sitters Club," "The Indian in the
Cupboard" and "The Mighty" and is currently adapting the
best-selling Philip Pullman trilogy, "His Dark Materials," for the
big screen with New Line Cinema. Additionally, SE serves as the
exclusive licensing, merchandising and promotional representative
for such prominent franchises as "Schoolhouse Rock(TM)," "Noah's
Park(TM)" and "Home Movies(TM)." The company also develops and
markets a line of branded toys -- PLAY! Scholastic (R) -- with Toys
'R' Us that won the 2002 LIMA award for best brand/corporate
license. Recently in 2003, "Clifford The Big Red Dog" was
recognized as LIMA's Best Character License of the Year. For more
information, visit Scholastic's Webby award-winning web site at
scholastic.com. DATASOURCE: TVN Entertainment CONTACT: Arthur
Maulsby of TVN Entertainment, +1-818-526-5281,
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