Birdwell welcomes "homecoming" of renowned
longboarder Joel Tudor as brand
ambassador
IRVINE,
Calif., July 1, 2024 /PRNewswire/ -- Birdwell, the
heritage American beach brand known for handmade, premium
boardshorts that stand the test of time, announces today its
official sponsorship of living longboard legend, Joel Tudor. The partnership cements a
decades-long relationship between the San
Diego-based surfer and Birdwell, which began when Tudor was
18 years old.
Birdwell sent numerous bespoke shorts to Tudor, now 48, early in
his surfing days through Mitch's Surf Shop of La Jolla, Calif. Tudor competed all over the
world in his "lucky" pair of Birdwell boardshorts, and has loved
and worn Birdwell throughout his career.
"This partnership has been a long time in the making," Tudor
said. "For years I carried a lucky pair of [Birdwell] shorts on all
my travels. I had [Birdwells] on when I won my first World Surf
League title in 1998, [and] have worn them in countless grappling
matches since. Now I get to rep the [Birdwell] label for the rest
of my years in this fantastic life of surf!"
Birdwell will work with Tudor to develop a custom line of
products, including his storied "lucky" shorts. As a Birdwell
ambassador, Tudor will also develop surf and jiu-jitsu content,
including long and short-form film projects, photo trips, and more.
Birdwell and Tudor have ongoing plans to preserve and give back to
the surf community through contests and other interactive
initiatives, as well as build connections within the martial arts
community.
Tudor adds cachet to the already impressive roster of surf
ambassadors for Birdwell, including: Kevin
Skvarna, Arthur "Toots" Anchinges, Chris Christenson, and Robert "Wingnut"
Weaver.
"Joel is a true icon and treasured in the culture of surfing,"
said Eric Crane, CEO of Birdwell.
"Working with him two decades ago at Op, I witnessed his incredible
work ethic and brand impact. I'm proud to welcome Joel home to
Birdwell, and help bring his ideas to life."
For more information on Birdwell, visit www.birdwell.com and
follow @birdwellbeachbritches on Instagram for updates.
ABOUT BIRDWELL:
Since 1961, Birdwell has hand-made boardshorts of enduring
quality and timeless style out of the sunny beach towns of
Orange County, California. A
pillar brand in authentic American beach culture, Birdwell sets the
bar in its craftsmanship of dynamic boardshorts for surfers and
other ocean lovers. More than sixty years on, the company sells a
variety of elevated lifestyle goods for men and women, including
its cult-followed shorts and other coastal apparel, as well as
essential beach accessories. For more information and to view
current collections, visit www.birdwell.com.
ABOUT JOEL TUDOR:
Joel Tudor is a champion American
surfer from San Diego, California.
Tudor is a beloved longboarder known for his soulful riding style,
which uniquely blends modern athletic form with graceful, vintage
inspiration. Credited with the revival of longboard surfing at
large, Tudor's love for the sport lives eternally through his surf
school, where he coaches young surfers in his progressive yet
artfully retro longboarding technique.
Press Contact:
Shout Public Relations
Erika Klein / Francesca Ressa
erika@shoutpr.com / francesca@shoutpr.com
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SOURCE Birdwell