Dedicated Lab works with leading brands to
develop AI and future tech use cases that will drive agile,
impactful research
NEW
YORK and VANCOUVER,
BC, July 17, 2024 /PRNewswire/ -- Rival
Technologies, the world leader in insight communities
and conversational research, today announced the launch of
Rival Labs. As a new division, the Lab will drive innovation
through rapid experimentation on the company's already robust
conversational research platform.
Comprised of seasoned researchers, developers, and AI experts,
the Lab's mandate is to test and identify new features and
solutions that can help executives, marketers, and research
leaders uncover insights faster. The Lab is also collaborating with
forward-thinking companies like ŌURA for a few initiatives before
bringing them to market.
"Launching our insight community on the Rival platform has
allowed us to increase our capacity for research and contributed
invaluable insights to our overall business strategy," says
Kati LaBeaume, Director of Consumer
Insights & Brand Strategy at ŌURA. "Rival consistently delivers
on its product roadmap and has introduced several innovative
consumer research tools, such as their AI Summarizer. The power of
AI in the tech space is undeniable, and I'm thrilled to be
partnering with Rival Labs to test additional AI developments that
allow us to unlock deeper consumer insights."
Agility is a key tenet of how Rival Labs runs, which is why it
will run various proofs of concept that are standalone by nature
and can also create value when integrated with the Rival
platform.
"Challenged with delivering high-quality insights faster with
less resources, marketing and insight leaders today are recognizing
that it's time for change," says Andrew
Reid, CEO and Founder of Rival Technologies. "We launched
Rival Labs to push the boundaries in AI and future tech and help
our customers stay ahead of the curve. Set up to be agile, this
team will enable us to experiment in a systematic and iterative
fashion and deliver innovation seamlessly both for our customers
and the respondents that participate in their research."
Dale Evernden, a Founding Partner
at Rival Technologies, will be leading Rival Labs as the new Head
of Innovation.
"Iteration is the fuel of innovation: every cycle of
experimentation brings power to discovery and growth," Evernden
remarks. "By embracing the unknown and learning from each attempt,
we transform curiosity into breakthrough solutions. In every
experiment lies a step forward, a chance for improvement, a
refinement toward the making of something extraordinary."
Since its launch, Rival Labs has already undertaken important
innovations, including:
- AI Tone Refinement – AI-driven recommendations to
enhance the tone and style of surveys, making them more natural and
conversational.
- AI Summarizer – Provides quicker insights from
unstructured qualitative data and video open-ends, saving time,
effort, and money.
- AI Probing – AI-powered follow-up to qualitative
open-ended questions helps address brief or less thoughtful
responses, making it easier to derive meaningful insights.
- AI Thoughtfulness Scores – Evaluates the thoughtfulness
of open-ended survey responses by assigning scores based on various
criteria. These include the depth of insight, relevance,
specificity, clarity, coherence, originality, critical thinking,
emotional and empathetic engagement, breadth of consideration, use
of supporting evidence, and constructiveness with AI.
- Scripting Co-pilot – A sophisticated conversational
agent designed to assist researchers in debugging and developing
intricate research scripts on the Rival platform, enhancing both
efficiency and precision in their workflows.
Kati LaBeaume from ŌURA will join Rival's Andrew Reid for a presentation at the 2024
Quirk's Event in New York to talk
about ŌURA's Inner Circle community and share about her experience
testing Rival's new proof of concept on AI Probing. Rival is
exhibiting at the event in Booth 419, alongside its sister company,
Reach3 Insights, an award-winning market research and consulting
firm.
Rival Tech will share innovations coming out of Rival Labs on a
regular basis, and invites research leaders to follow its LinkedIn
page for regular updates:
https://www.linkedin.com/company/rival-technologies/
About Rival Technologies
Rival Technologies is a pioneer of conversational market
research technology and the leading authority on insight
communities globally. Our platform transforms conventional surveys
into personalized research experiences that emulate the way people
communicate today. Built by a team with over 30 years of deep
research experience, our platform brings both the voice of the
customer and market into the boardroom to answer essential business
questions. Rival's suite of conversational research solutions is
amplified by the power of AI to drive higher response rates, boost
engagement, and accelerate time-to-insights. Our customers get
faster, richer, and more authentic insights with less time and
effort. Rival Tech is used by some of the most innovative research
teams in the world, including Coca-Cola, Kimberly-Clark, Dell
Technologies, and Land O' Lakes. For more information, please visit
rivaltech.com
Media contact: Marie Melsheimer,
380471@email4pr.com, +1-541-815-3951
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SOURCE Rival Technologies