SEOUL, South Korea,
Nov. 9, 2017 /PRNewswire/ -- On
November 9, the opening day of the
Seoul International Cafe Show 2017, Reed Exhibitions and Exporum
announced the formation of a strategic alliance to organize
Asia's largest B2B2C cafe
exhibition. The collaboration leverages Reed's global reach and
international management expertise with Asia's largest cafe exhibition, organised by
Exporum, Korea's leading creative and value-driven event
organizer.
Seoul International Cafe Show is a UFI-endorsed event which, in
2016, spanned over 37,000 sqm, with 2,000 booths. This
featured 580 exhibitors showcasing products to 150,000 visitors
from 65 countries. This event distinguishes itself as a
must-attend trade-show for global coffee leaders by blending
experiential programming with educational content and highly
engaging barista contests that keep the onsite energy level high
and generate great buzz across the show floor. Seoul International
Cafe Show, first held in 2002, was the first cafe industry event to
include coffee, tea, bakery items and dessert culture. With
supporters from Europe, the
Americas, Africa and Asia, the show attracts baristas from around
the world each year to participate in vibrant onsite
activities. It is a clear testimony of the success and
significance of Seoul International Cafe Show that it is given the
honour to host the World Barista Championship competition this
year.
Paul Beh, President of Reed
Exhibitions Asia Pacific, said, "Reed has vast exhibition industry
experience and we are excited at the opportunity to deepen our
roots in South Korea. We plan to
leverage our international network and expertise to the fullest
extent to accelerate Cafe Show's growth. With the integration
of the two businesses under Reed Exporum, Reed is committed to
bring our experience and expertise to Exporum's already-robust
operations. We look forward to working with the Exporum team under
the capable and inspirational leadership of Danny Shin, founder and owner of Cafe Show to
realise the growth potential of the combined business."
"I'm very happy to partner with Reed, the world's leading
exhibition organizer, for Seoul Cafe Show - a well-renowned,
award-winning event. By utilizing Reed's global network and
advanced processes, I am convinced we can significantly scale the
show upwards into a world class business event." added Danny
Shin, CEO of the Seoul Cafe Show Organizing Committee,
Exporum.
The next edition of Seoul International Cafe Show will take
place in November 2018 at COEX,
Seoul.
About Reed Exhibitions
Reed Exhibitions is the world's leading events organizer, with
over 500 events in more than 30 countries. In 2016 Reed brought
together over seven million event participants from around the
world generating billions of dollars in business. Today Reed events
are held throughout the Americas, Europe, the Middle
East, Asia Pacific and
Africa and organized by 41 fully
staffed offices. Reed Exhibitions serves 43 industry sectors
with trade and consumer events. It is part of the RELX Group plc, a
world-leading provider of information solutions for professional
customers across industries.
www.reedexpo.com