TORONTO, May 15, 2024
/PRNewswire/ - Orium, the leading composable commerce
specialist in North America,
alongside partners commercetools and Google Cloud, today launched a
new report, "From Data to Decisions: Maximizing Retail Potential
with AI". The report examines the crucial role of data in shaping
modern commerce experiences, and provides a guide to structuring,
using, and making the most of that data in the context of machine
learning and generative AI.
Gen AI adoption is surging. A recent Gartner poll of over 1400
executives showed that 55% of organizations are now piloting or in
production with gen AI, and a separate study showed that 75% of
business executives use gen AI to design, collect, or summarize
data. Generative AI is rapidly becoming a necessity for today's
commerce businesses, and this new report provides a practical guide
to adoption of the technology.
"The transition from collecting data to activating it via
machine learning and generative AI is pivotal," wrote Kelly Goetsch, Chief Strategy Officer at
commercetools, in the foreword to the report. "This report
highlights how these technologies can enable informed
decision-making, streamline operations, enhance customer
engagement, and help secure a competitive edge."
This new report builds on the foundational principles of the
Composable Commerce Reference Architecture (CCRA), released last
year by the three firms. The CCRA is a comprehensive guide to
building and maintaining a technology stack with the principles of
composability at its core, and this new report builds on the
foundations of its predecessor. From Data to Decisions offers a
detailed guide for how to use data and artificial intelligence in
the composable context for CIOs, technology leaders, and business
executives in the retail and commerce sectors.
"We're at a crucial moment in the development and adoption of AI
technologies," says Jason Cottrell,
Chief Executive Officer of Orium. "By setting the right foundations
today, commerce businesses secure quick wins now and can make
incremental improvements over time as gen AI continues to
evolve."
To access the free report in full, visit:
https://orium.inc/3UIVbMN
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LinkedIn:
https://www.linkedin.com/company/oriuminc/
About Orium
Orium is North America's leading composable commerce
consultancy and systems integrator. Specializing in helping brands
scale efficiently with deep capabilities in data-driven experience
design, AI implementation, and platform engineering, Orium brings
over a decade of award-winning experience to enterprise commerce
engagements. As a member of the MACH Alliance, Orium works closely
with best-in-class technology partners to bring modern commerce
experiences to life. Orium is a certified B Corp and part of
Tercera's portfolio of leading professional services firms. More
information can be found at www.orium.com.
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SOURCE Orium