GLENDALE, Calif., Nov. 16, 2017 /PRNewswire/ -- Today, IHOP®
Restaurants announced the strategic expansion of its IHOP 'N GO®
(to-go) platform, which includes a fully-integrated, online
ordering system through IHOP.com; delivery test launches with
leading providers like Amazon and DoorDash; and the introduction of
a mobile app by end of year. The national rollout of the online
ordering system builds on a limited test conducted earlier this
year when the brand unveiled proprietary packaging specifically
designed to protect the integrity of its signature Buttermilk
pancakes and other popular all-day breakfast foods during carryout.
For a limited time, guests can receive $5 off their first online order of $25 or more when ordering through IHOP.com and
using the code IHOPNGO along with a valid email address*.
The enhanced to-go program affords guests the convenience of
enjoying their favorite IHOP menu items on the go, particularly
when there isn't the time or a desire to sit down in the
restaurant, but without having to sacrifice great quality. Fueled
by guest feedback and demand, IHOP spent close to a year perfecting
its program before rolling it out in stages, working to ensure that
the IHOP 'N GO® experience matched the in-restaurant hospitality
the brand is known for.
"More and more guests are telling us they want to enjoy the
distinctive, freshly-prepared menu items they love at IHOP, but
outside of our restaurants and without having to give up the
quality they expect from us," said Darren
Rebelez, President at IHOP. "So, we looked at every aspect
of our IHOP 'N GO® business and focused on creating an exceptional
guest experience from start to finish. We developed
state-of-the-art packaging that keeps our signature foods - like
fluffy Buttermilk pancakes - warmer longer; an online ordering
system that lets guests customize their meal, just like in an IHOP
restaurant; test partnerships with leading delivery companies that
we know our guests are using today; and ongoing technology
enhancements, like mobile capabilities, to make it effortless to
find and order food quickly. As we get ready to celebrate our
60th anniversary in 2018, our expanded and enhanced
to-go offering is just one of the many ways we're looking to best
meet the ever-changing needs of our guests."
Earlier this year, IHOP introduced innovative, patented
packaging at select locations; designed to maintain superior food
taste and quality, the new packaging is now available nationwide
for all IHOP 'N GO® orders. From fluffy pancakes to crispy hash
browns and French fries to freshly scrambled eggs and juicy
burgers, the containers keep cooked-to-order meals hot, fresh and
intact until eaten. Stand-out features of the IHOP 'N GO® packaging
include:
- Food-Centric Containers: Modular design for maximum food
plating, including an interlocking component designed around the
brand's world-famous buttermilk pancakes.
- Quality Pancakes On the Go: Side ventilation traps in
heat, but not moisture, allowing pancakes to maintain their fluffy
texture.
- Breakfast Staples Kept Warmer, Longer: Patent-pending,
nested packaging compartments to ensure food stays warmer for a
longer period of time.
- Easy Transport: A box shape and lid design that fits
perfectly into an IHOP to-go bag to minimize sliding while food is
in transit.
- Combo Meals Made Easy: Sections snap together to hold
different items in combo meals securely.
Online ordering is now available through most IHOP restaurants
across the U.S. with additional locations being added. Delivery
testing with Amazon and DoorDash is scheduled to start at the end
of November in select cities in California, Texas, Oklahoma, Washington, and Utah while the mobile app is expected to be
available by the end of 2017.
To ensure an exceptional carryout experience, the brand also
created a Meals to Go Specialist Certification program, which
trains and certifies restaurant staff members to be experts on
every touchpoint of IHOP 'N GO®, from plating to packaging to guest
service. Each IHOP restaurant will have at least one team member
certified in the program and ready to ensure that every IHOP 'N GO®
order meets the same high-quality standard that guests have come to
expect from eating at IHOP.
IHOP 'N GO®, including the new packaging, is now available at
close to 1,700+ U.S. based IHOP restaurants and online ordering for
participating restaurants can be accessed via IHOP.com.
*$5 off an online purchase of
$25 or more available on first order
placed through IHOP.com; must use the code IHOPNGO along with a
valid email address. Restrictions apply. Additional
information and photos of the IHOP 'N GO packaging are available by
contacting SNewman@devriesglobal.com.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For nearly
60 years, IHOP has been a leader, innovator and expert in all
things breakfast, any time of day. The chain offers 65 different
signature, fresh, made-to-order breakfast options, a wide selection
of popular lunch and dinner items as well as meals under 600
calories. IHOP restaurants offer guests an affordable,
everyday dining experience with warm and friendly service. Today,
there are more than 1,750 IHOP restaurants around the world,
including restaurants in all 50 states and the District of
Columbia, Puerto Rico and Guam as well
as Canada, Mexico, Guatemala, Panama, Lebanon, the Kingdom of Saudi
Arabia, Kuwait, the United Arab Emirates,
Bahrain, Qatar, Thailand,
India and The
Philippines. IHOP restaurants are franchised
by affiliates of Glendale,
Calif.-based DineEquity,
Inc. (NYSE: DIN).
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SOURCE IHOP Restaurants