Coinciding with the release of John Lennon 'Mind Games – The Ultimate
Collection' and Citizen of Nutopia website launch, the John Lennon
Estate and Hard Rock will be celebrating incredible artifacts from
his work on display at Hard Rock locations around the world,
empowering visitors to learn about his collaborative music-making
process with The Beatles & solo, peace-making ideals, and so
much more
HOLLYWOOD, Fla., July 16,
2024 /PRNewswire/ -- In honor of the release of
John Lennon's Mind
Games – The Ultimate Collection', Hard Rock
International is proud to kick off the John Lennon
Memorabilia Treasure Hunt alongside the John Lennon
Estate and UMe, the global catalog division of
Universal Music Group, for fans around the world.
Hard Rock owns the world's largest and most valuable collection
of authentic music memorabilia with more than 88,000 pieces
displayed at its locations around the globe. Memorabilia highlights
to discover through the John Lennon Memorabilia Treasure Hunt
include clothing, instruments, sketches, lyrics and more at various
Hard Rock locations.
"Preserving music history is what enriches the Hard Rock travel,
dining and gaming experience. We are honored to display priceless
pieces from John Lennon's musical
and inspirational legacy," said Giovanni
Taliaferro, Vice President of Memorabilia and Design at Hard
Rock International. "We have the utmost gratitude to the John
Lennon Estate and Universal Music Group for inviting us to
participate in this amazing venture. We hope that by learning from
Hard Rock's memorabilia collection, John's biggest fans can imagine
how his artistry and ideals still endure today."
The treasure hunt launch aligns with John & Yoko's new
social website citizenofnutopia.com, a map of the world, where fans
can sign up, leave peaceful messages, enjoy "Meditation
Affirmations" and express their gratitude and admiration for John
& Yoko and their core principles of Peace, Love and Truth.
Nutopia is an imaginary country created by John Lennon & Yoko
Ono in 1973, promoting the ideas of Peace and Love made
famous by John's songs 'Imagine' and 'Mind Games'.
The John Lennon Memorabilia Treasure Hunt serves to celebrate
the release of 'Mind Games – The Ultimate Collection' sets. The
definitive Ultimate Collection puts listeners in the center of the
studio and explores the album's 1973 recording sessions at the
Record Plant in New York City,
from inception to the final master, through scores of unreleased
outtakes, unadulterated versions, instrumentals, stripped down
mixes, studio chatter and more, revealing how fan-favorite songs
evolved and came to life.
Sean Ono Lennon says, "We've been
working on the box sets of Mind Games for years now. Initially I
thought, 'Mind Games'.. game... What if we 'gamified' Mind Games?
So that's all I'll say for now, but there are many levels to this
release, including the box sets and far beyond - that will slowly
unravel - and I hope will potentially entertain and engage everyone
for many years to come. I hope you enjoy these Mind Games with Hard
Rock and as my Mom says in the intro to the book, let's see how we
can make a positive future with it - to play a positive mind game
with one another."
Citizens of Nutopia can earn points and rewards in the Unity by
Hard Rock global loyalty program when they visit participating Hard
Rock Cafes, Casinos and Hotels to discover precious
John Lennon memorabilia tagged with
QR codes that when scanned, provide more stories about the
artifacts and points on the website. Items include:
- Hard Rock Cafe Atlanta: "Don't Let Me Down" Fragment of
Lyrics (1969)
- Hard Rock Cafe Brussels: "You Are Here" Pen and Ink on
Paper (1971)
- Hard Rock Cafe Bucharest: Black Suit Worn by John Lennon
During The Beatles' US Tour (1965)
- Hard Rock Casino Cincinnati: Note to Stan Bronstein from John
Lennon (1969)
- Hard Rock Cafe Florence: Black Leather Jacket Worn by
John Lennon in "How I Won the War"
(1967)
- Hard Rock Cafe Honolulu: John Lennon's Guild Starfire 12-String Guitar
(1966)
- Hard Rock Cafe Key West: John Lennon's Blue Denim Work Shirt Worn While
Recording "Whatever Gets You Through The Night" (1974)
- Hard Rock Cafe London Piccadilly: John Lennon's Gold Tone Algha Spectacles
(Mid-1960s)
- Hard Rock Cafe London Old Park Lane (Vault, Requires Special
Tour): Baldwin Harpsichord (1967)
- Hard Rock Cafe London Old Park Lane (Vault, Requires Special
Tour): John Lennon's Green Army
Jacket Worn on Cover of "Imagine" Sheet Music and Dick Cavett Show (1972)
- Hard Rock Cafe New York: Handwritten "Help!" Lyrics
(1965)
- Hard Rock Casino Northern Indiana: Black Suit by D.A.
Millings and Sons Worn by John
Lennon in "A Hard Day's Night" (1964)
- Hard Rock Cafe Orlando: Original John Lennon "PEACE
AND LOVE" and Portrait Sketch (1969)
- Hard Rock Hotel & Casino Atlantic City: John Lennon's Tan Trademark Collarless Suit
(1963)
Additionally, Hard Rock is offering incredible discounts and
offers for John Lennon fans when
they participate:
- Citizens of Nutopia will receive 20% off food and nonalcoholic
beverages at participating locations.
- Citizens of Nutopia will receive 20% off Rock Shop® merchandise
at participating locations.
- Citizens of Nutopia will receive 20% off their total bill on
Wednesdays, Thursdays and Sundays at Seminole Hard Rock Hotel &
Casino Hollywood's
Abiaka Wood Fire Grill.
- Citizens of Nutopia can buy one, get one on happy hour beer and
red & white wine by the glass at Hard Rock Hotel New York's
Sessions restaurant.
Visit unity.hardrock.com/johnlennon/terms-and-conditions for
more info on the discounts, offers, participating locations and
promotions.
About John Lennon 'Mind Games
– The Ultimate Collection':
Produced by Sean Ono Lennon, Mind Games (The Ultimate
Collection) comes from the same audio team that worked on the
critically acclaimed Imagine and John Lennon/Plastic Ono Band
Ultimate Collections, including the aforementioned
Paul Hicks, and
mixers/engineers Sam Gannon
and Rob Stevens, with production researched and
managed by Simon Hilton.
The definitive Ultimate Collection puts listeners in the
center of the studio and explores the album's 1973 recording
sessions at the Record Plant in New York
City, from inception to the final master, through scores of
unreleased outtakes, unadulterated versions, instrumentals,
stripped down mixes, studio chatter and more, revealing how these
fan favorite songs evolved and came to life.
Mind Games – The Ultimate Collection offers
six different unique listening experiences that are at once
immersive and intimate, ranging from the brand new Ultimate
Mixes of the timeless album, which put John's vocals front and
center and sonically upgrade the sound, to the Elements
Mixes, which isolate and bring forth certain instruments from
the multitrack recordings to highlight playing previously buried in
the original mix, and the Raw Studio Mixes, which
allows listeners to hear the recording that John and The Plastic
U.F.Ono Band laid to tape, mixed raw and live without vocals
effects, tape delays or reverbs.
The Evolutionary Documentary is a unique track-by-track
audio montage that details the evolution of each song from demo to
master recording via demos, rehearsals, out-takes, multitrack
exploration, and studio conversations. The Out-Takes allow
listeners to hear compelling different takes of each song while the
Elemental Mixes, a new set created especially for the
Mind Games – Ultimate Collection, inhabit a world
between the minimalism of the Elements Mixes and the Ultimate
Mixes, stripping the songs back to simpler, lean-back arrangements
with John's voice to the fore, and without drums. An array of
listening options, including High-Definition, studio quality
192kHz/24bit audio in stereo and enveloping 5.1 Surround and Dolby
Atmos mixes, are available on Blu-ray.
All of the tracks have been completely remixed from scratch from
the 15 original two-inch multitrack session tapes using brand new
192-24 digital transfers. The Ultimate Collection includes
previously unreleased out-takes and stems plus additional
never-heard-before audio from archive ¼" reel-to-reels, cassettes,
and videotapes.
Truly a work of art and in a class of its own, the Super
Deluxe Edition box set is, in essence, a time capsule into John
and Yoko's world around the writing and recording of Mind
Games, including the times leading up to and after its
release in 1973. As innovative as it is elaborate, the Super
Deluxe is presented in a 13-inch cube, a perspex reproduction
of Yoko's 1966 artwork "Danger Box." Once lifted, four
sides, featuring artwork from Mind Games on shiny
Mirror Board, fall to reveal nine individual boxes of various
shapes and sizes interlocked together, each with its own look and
focus. Hidden throughout the comprehensive and creative set are
many Easter Eggs, some of which can only be revealed by using other
items in the box to see them, along with loads of other hidden
secrets, surprises, puzzles, and "mind games". The box is housed
inside a striking 13" packing container cube adorned with custom
art.
Among many of the unique elements included in the Super Deluxe
Edition is a limited edition, 12-inch circular canvas reproduction
of John's artwork, You Are Here, 1968, with a Certificate of
Authenticity, as well as a replica "You Are Here" badge.
For more information about all the Mind Games – The
Ultimate Collection formats available or to pre-order,
visit: https://johnlennon.lnk.to/MindGames50PR
About John
Lennon:
John Lennon is
arguably the greatest songwriter of his generation. As founder and
leader of The Beatles and also as a solo artist, Lennon has won
seven GRAMMY® Awards, including two Lifetime Achievement Awards,
five BRIT Awards including two Special Awards for Outstanding
Contribution to Music, 21 NME Awards, 15 Ivor Novellos and an
Academy Award. He has been inducted into the Rock and Roll Hall of
Fame and the Songwriters Hall of Fame and has a star on the
Hollywood Walk of Fame. In 2008, Rolling Stone ranked Lennon in the
Top 5 of the magazine's "100 Greatest Singers Of All Time"
list.
About Hard Rock®:
Hard Rock International (HRI) is one of the most globally
recognized companies with venues in over 70 countries spanning 309
locations that include owned/licensed or managed Hotels,
Casinos, Rock Shops®, Live Performance
Venues and Cafes. Its Unity by Hard Rock™ global loyalty program
rewards members for doing the things they love across participating
properties around the world. HRI also launched a joint venture
named Hard Rock Digital in 2020, an online sportsbook, retail
sportsbook and internet gaming platform. Beginning with an
Eric Clapton guitar, Hard Rock owns
the world's largest and most valuable collection of authentic music
memorabilia at more than 88,000 pieces, which are displayed at its
locations around the globe. Hard Rock Hotels has been honored by
J.D. Power's North America Hotel Guest Satisfaction Study as the
number one brand in Outstanding Guest Satisfaction for five
consecutive years, and among the top Upper Upscale Hotels four
times in five years. HRI became the first privately-owned gaming
company designated a U.S. Best Managed Company by Deloitte Private
and The Wall Street Journal in 2021 and has since been honored
fourfold. Hard Rock was also honored by Forbes among the World's
Best Employers, as well as Best Employers for Women, Diversity and
New Grads and a Top Large Employer in the Travel & Leisure,
Gaming and Entertainment Industry. In the 2022 Global Gaming
Awards, Hard Rock was named Land-Based Operator of the Year for the
second time in four years. Hard Rock International currently holds
investment grades from primary investment-grade rating agencies:
S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more
information on Hard Rock International, visit
www.hardrock.com or shop.hardrock.com.
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SOURCE Hard Rock International