Legacy Bay Area Brewer Expands Into NA Beers, Hop
Water, and Supertonics™
BERKELEY, Calif., July 16,
2024 /PRNewswire/ -- Fieldwork, a craft
beverage company renowned for its innovative and premium offerings,
is thrilled to announce its bold entry into the non-alcoholic
beverage market. The brand has been a local name in the Bay Area
since 2015 and has built its reputation on crafting unique and
flavorful alcoholic beverages.
With the rise in demand for non-alcoholic options,
Fieldwork is seizing the opportunity to dive into new
pathways for the sober-curious by expanding its portfolio and
offering a range of refreshing, non-alcoholic drinks that maintain
the same high standards of taste and quality. Since most NA
beverages have either been far too cloying or altogether dull,
Fieldwork decided to redefine the standard by creating
hyper-crushable and intensely crisp options. This new range
features:
- Headliner NA IPA ($14.00 for
4-pack of 16-oz cans): Headliner is a classic Westcoast IPA with
balanced bitterness and a lightning bolt of hop aroma, striking the
palate with vibrant notes of white grapefruit wedges, passion
fruit, white wine grapes, papaya, blueberry skins and pine
needles.
- Day Money NA Grapefruit Blonde ($14.00 for 4-pack of 16 oz cans): Day Money
Grapefruit Blonde goes down like a well-crafted Golden Ale with its subtle malt profile, light
fruity hoppiness, and exceptionally bright finish of
grapefruit.
- Hop Water ($14.00 for 6-pack
of 12 oz cans): This fresh and bright IPA includes two of the
best hops in the world, Mosaic & Nelson, filling every glass
with huge citrus and tropical notes that smell just like the IPAs
you're saving in your fridge for the weekend.
- Supertonics ($20.00 for
4-pack of 12 oz cans): In refreshing flavors such as Cucumber,
Melon + Juniper, and Passionfruit + Orange Bitters, these
all-natural, zero-proof sparkling beverages are infused with
adaptogens and nootropics for added benefits.
- Encore NA Hazy IPA (upcoming): Encore is a hazy
non-alcoholic IPA brewed with an intoxicating blend of Citra and
Strata hops, featuring a signature haze and hop-forward profile
that bursts with citrus, tropical fruit, and subtle pine
notes.
"Our team has dedicated considerable effort to developing
non-alcoholic drinks that maintain the highest standards of
taste and quality," said Barry
Braden, Co-Founder and CEO of Fieldwork. "The sales for our
Non-Alcoholic Beverages at Fieldwork taprooms rose 140% in the
second quarter of 2024 vs. the second quarter of 2023, before
Fieldwork's expansion into our NA drink line. With these
statistics, we know these new offerings will resonate with our
existing customers and appeal to sober-curious consumers seeking
more diverse options."
Fieldwork's non-alcoholic beverages are available at
select retailers in the Bay Area, all Fieldwork taproom
locations, and through the company's online store. For more
information about Fieldwork and its new line of
non-alcoholic beverages, please visit
www.fieldworkbeverage.com.
About Fieldwork
Fieldwork is a craft beverage company founded in 2015
in Berkeley, CA. Initially
dedicated to brewing exceptional, award-winning beers,
Fieldwork has since expanded beyond brewing to offer a
diverse selection of craft beverages. Today, Fieldwork's
lineup includes its renowned beers and an innovative range of
non-alcoholic options. These include NA beers that deliver the
entire craft beer experience without the alcohol, crisp and
refreshing Hop Water with an explosion of hop flavor, and
Supertonic™, the brand's line of adult, zero-proof beverages
infused with adaptogens and nootropics. Fieldwork remains
dedicated to pushing the boundaries of craft beverage excellence,
alcohol or not. Available at the Berkeley, Corte
Madera, Monterey,
Napa, Sacramento, San
Mateo, San Ramon and
San Leandro taprooms/beer gardens,
as well as premium retailers in the Bay Area and online at
www.fieldworkbeverage.com.
Media Contact:
Amanda Bruzzichesi
732.298.4391
380431@email4pr.com
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SOURCE Fieldwork