Agency wins clients across food, wine, spirits and lifestyle
sectors
NEW YORK, July 17, 2024 /PRNewswire/ -- Evins
Communications ("Evins"), a New
York-based marketing communications and public relations
agency known for delivering innovative programs with
business-changing impact, achieved notable new client growth in the
first half of the year, exceeding expectations. The Agency, along
with its Teuwen division, proudly welcomed AVE by Korman
Communities, Connect the Dots Collective, Jos. A. Magnus & Co.,
Coppercraft Distillery, Fox & Oden, Flying Ace, Thatcher's
Organic Artisan Spirits, Farage Cioccolato, Klocke Estate, The New
York Wine & Grape Foundation (NYWGF) and Stag's Leap Wine
Cellars.
"We are so excited to work with these incredible organizations,"
said Jacqueline Long,
President, Evins Communications. "They share our vision for
building brands by combining disruptive creativity with
personalized experiences, informed by technology."
Evins has been tapped by these businesses to provide marketing
communications services including media relations, brand
positioning, social media strategy, awareness-building campaigns
and influencer programming, among other agency proficiencies.
"As a growing real estate brand, we intentionally sought a
partner who understood hospitality brands as we continue to expand
our national footprint, and Evins immediately connected with
our unique vision and service," said Ashley
Cerasaro, SVP Communications, AVE. "Their team quickly
rolled up their sleeves and did extensive research on our brand and
markets. We are looking forward to a long, mutually beneficial
partnership."
AVE specializes in elevated apartment living, pioneering the
hospitality approach to residential real estate. Fully furnished
and contemporary unfurnished apartments are available at 14
communities across six states (and coming Fall 2024: AVE Santa
Clara and AVE Paradise Valley). Evins is responsible for
building overall brand awareness and visibility through both
national and regional media relations, as well as new property
launches.
Connect the Dots Collective is an all-female brand innovation
company offering an exclusive integrated approach to marketing,
sales, public relations, new product development, eCommerce and
digital innovation for legacy and new proprietary wine,
non-alcohol, adaptogenic, and CBD/THC beverage brands. Evins
is leading their communications strategy, including media
relations, thought leadership positioning, and new product
introductions.
Evins first began working with CraftCo on a project basis with
their flagship whiskey portfolio, Joseph A.
Magnus and was subsequently engaged to work on their entire
portfolio. Based in Holland,
Michigan, the brand's portfolio of award-winning craft
brands includes Coppercraft Distillery, Fox & Oden, Flying Ace
and Thatcher's Organic Artisan Spirits, in addition to Joseph A. Magnus. Evins has launched a brand and
portfolio marketing communications program to drive awareness,
engagement and trial through media relations, influencer relations,
brand partnerships and trade initiatives.
Farage Cioccolato, the Milan-based brand renowned for its artfully
designed chocolates, teas, jams and porcelains, is known for
unrivaled quality and enchanting design. The brand engaged Evins to
redevelop and relaunch the brand internationally through a
comprehensive marketing communications program that includes brand
strategy and positioning, brand expansion and brand experiences,
events and promotions, website redesign and e-commerce expansion,
media and influencer campaign, and social media strategy.
Sitting on 160 acres of vineyards and orchards, Klocke
Estate offers an immersive distillery experience coupled with
exceptional earth-to-glass brandy and terroir-driven menu
offerings. The Estate, located in New
York's picturesque Hudson
Valley, engaged Evins to provide media relations, influencer
relations, social media and brand partnerships.
The mission of the New York Wine & Grape Foundation (NYWGF)
is to promote the world-class image of New York grapes and wines from across the
state to responsibly benefit farmers, producers and consumers. This
spring, Teuwen launched an integrated communication plan to
authentically connect New York Wines with consumers, media and
trade through media relations, social media initiatives, trade and
consumer promotions.
Stag's Leap Wine Cellars, the legendary Napa Valley winery whose Cabernet Sauvignon
was awarded the highest honor in the red wine category at the 1976
Judgment of Paris, continues to
cultivate perfection with precise viticulture and
forward-thinking winemaking practices. Teuwen, who began work
with the brand in March, has developed a comprehensive
communications program to engage media as well as trade and
consumers, and bring the storied brand to new audiences.
"The wine expertise of Evins Communications' Teuwen
division, characterized by a successful track record of
transforming the marketing landscapes for previously
under-appreciated regions, stands as a beacon of potential for us,"
said Sam Filler, NYWGF Executive
Director.
Since its inception in 1987, Evins has operated at the
intersection of communications, culture and community, developing a
reputation for impactful work. The Agency's philosophy is rooted in
the belief that hospitality is an ethos transcending an industry
and that personal, culturally relevant experiences are what drives
brand building. The continued expansion of the agency's portfolio,
as well as the acquisition of Teuwen in 2023, reinforces the
effectiveness of its approach to public relations and furthers the
expertise and offerings in the wine and spirits industry.
About Evins Communications:
Evins Communications is an independent marketing communications
agency with an established track record for providing consequential
business strategies and success for leading beverage, hospitality
and lifestyle brands. For over 35 years, Evins has developed PR
campaigns that drive conversation, build communities and spark
change by breaking barriers to help clients achieve results for
their businesses and for the better good. For more information,
please visit www.evins.com.
About Teuwen Communications, An Evins Communications
Company:
Teuwen is an award-winning wine and spirits public relations and
marketing group with insight and influence. A collaborative and
creative team of industry experts with authentic media, trade and
influencer connections, Teuwen produces personalized, strategic and
integrated programs with powerful results. Teuwen's capabilities,
expertise and knowledge are amplified by the enhanced reach,
resources, and experience of Evins. For more information, please
visit www.teuwen.com.
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SOURCE Evins Communications