Award Recognizes Big Happy's Leadership in
Pioneering High-Impact Mobile Advertising Solutions
NEW
YORK, Aug. 15, 2024 /PRNewswire/ -- Big
Happy, a leading innovator in mobile advertising, today announced
that it has been named the winner of the "Best Mobile Marketing
Innovation" category in the prestigious 2024 MarTech Breakthrough
Awards. This award honors Big Happy's commitment to revolutionizing
the mobile advertising landscape through its cutting-edge creative
technology and data-driven strategies.
Big Happy ads wins "Best Mobile Marketing
Innovation" category in the prestigious 2024 MarTech Breakthrough
Awards.
The MarTech Breakthrough Awards, celebrate excellence and
recognize the creativity, hard work, and success of companies,
technologies, and products in the fields of Marketing, AdTech, and
SalesTech. With over 4,000 nominations from around the world, this
year's competition was especially fierce, highlighting the
significance of Big Happy's achievement.
"We are thrilled to be recognized by the MarTech Breakthrough
Awards for our work in mobile marketing innovation," said
Jonathan Frohlinger, Founder &
CEO, Big Happy. "The incredible feedback we're getting from brands
continues to validate our approach of reimagining what's possible
in mobile advertising innovation. We're not here to take the
traditional approach; we're here to do something different. We've
set a new standard for how brands can stand out and impactfully
engage customers, and this award recognizes the hard work and
creativity driving our entire company."
Big Happy's suite of high-impact units has been pivotal in
redefining the approach to mobile advertising. By infusing 3D
elements, augmented reality (AR), real-time data, and the latest in
creative innovation, these products deliver personalized and highly
engaging experiences to users across all major Demand-Side
Platforms (DSPs) and over 3,000 premium publishers. This innovative
approach reflects Big Happy's strategic focus on creativity and
technology, especially as the industry navigates a future without a
clear resolution to the future of the cookie identifier.
Recognition from MarTech Breakthrough follows a series of
milestones for Big Happy, including securing $2.5 million in strategic investment earlier this
year to accelerate growth and continue its push toward
industry-leading solutions.
About Big Happy
Big Happy is a mobile advertising company specializing in
high-impact, rich media creatives, leveraging a proprietary ad
server and partnerships across all major DSPs and over 3,000
premium publishers. The company is dedicated to delivering
innovative solutions that drive engagement and results for its
clients, adapting to the ever-evolving digital landscape with
creativity and forward-thinking strategies. For more information,
visit https://bighappy.co.
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SOURCE Big Happy