BANGKOK, Aug. 10,
2022 /PRNewswire/ -- Bangkok was ranked in the top position
in Asia-Pacific for its
ability to leverage its knowledge leaders in international
associations to attract international conventions, according to
GainingEdge.
GainingEdge, a consulting firm in international conferences,
released its latest report on "Leveraging Intellectual Capital".
The report shows that Bangkok has
local knowledge leaders assuming positions in the boards of 194
international associations and they can attract 123 international
conferences of the associations to their city. The performance was
translated into "Harnessing Ratio" at 63.4%. The percentage is the
highest in Asia-Pacific, followed
by Shanghai (51.7%), Singapore (50.8%), Taipei (45.9%), and Kuala Lumpur (44.3%).
The firm ranked MICE destinations worldwide on the basis of the
influence of their knowledge leaders in attracting international
conventions. It compared the number of knowledge leaders from each
city who are on the governing bodies of international associations
and the number of international conventions that the city has
hosted from 2018–2021. The correlation between the two numbers
– or how efficiently representation converts to bid wins – is
defined as a city's Harnessing Ratio.
On a global scale, Bangkok
ranked 6th place behind Prague (95%), Dublin (81.9%), Lisbon (81.8%), Montreal (77.2%) and Berlin (64.7%).
Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand
Convention & Exhibition Bureau (TCEB), said: "GainingEdge's
recommendation that destinations undertake 'smart' bid strategies by engaging local
knowledge leaders with a strong reputation to support their bids is
in line with a new initiative of TCEB called Thailand Convention
Ambassador Programme. We have so far appointed Prof. Emeritus Dr.
Somsri Pausawasdi (Honorary
Convention Ambassador – Medical) and Assoc. Prof. Dr.
Djitt Laowattana (Convention Ambassador – Robotics) as
Thailand's first Convention
Ambassadors. The two ambassadors have played a role in supporting
Thai medical and robotics professionals to assume the positions in
the governing bodies of international associations."
The roles of the Convention Ambassador are persuasive advocates
for Thailand. They will help
communicate the value of hosting a convention and put together
intellectual resources and support necessary for local
associations to win bids. The Thailand Convention Ambassador
Programme will be expanded progressively to include other
"Thailand 4.0" and
"Bio-Circular-Green Economy Model" industries such as food, and
agriculture.
Thailand Convention Ambassador Programme information, please
visit www.businesseventsthailand.com/en/support-solution/convention
or contact c@tceb.or.th
Related pictures: https://we.tl/t-VfIfA4rEIY
Thailand MICE – Meet the
Magic
About TCEB
A LEADING AGENCY AT THE FOREFRONT OF THAILAND'S MICE INDUSTRY
Established in 2004, Thailand Convention & Exhibition Bureau
(Public Organization) or TCEB – the government agency under the
supervision of the Prime Minister – has been assigned a role to
promote, support and develop business events industry – corporate
meetings, incentive trips, conventions, exhibitions, mega events
and world festivals. Serving as a strategic partner, TCEB helps
deliver creative ideas and solutions to bring success and fulfill
the requirements of business events. The overarching goal is to
drive Thailand to become a global
MICE and mega events destination that can drive the country's
strategic industries and national economy.
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SOURCE Thailand Convention and Exhibition Bureau (TCEB)