AI-Media and ITV Announce Landmark Partnership to Revolutionize Captioning Services
10 September 2024 - 9:00AM
AI-Media, the global leader in AI-powered captioning and
translation services, is proud to announce a new partnership with
ITV, the UK’s largest commercial broadcaster. This collaboration
marks a significant step forward in the use of AI captioning
technology to enhance accessibility and operational efficiency
across ITV's extensive broadcast network.
David Padmore, Director of Accessibility for ITV, emphasised the
importance of this partnership in advancing ITV's commitment to
adopting new technologies. "At ITV, we are constantly seeking
innovative solutions to improve our services and meet the diverse
needs of our audience. Working with AI-Media has allowed us to take
advantage of cutting-edge AI to streamline our captioning workflows
while maintaining the highest standards of accuracy and
reliability."
The partnership centres on the deployment of AI-Media’s LEXI
live automatic captioning solution, which integrates seamlessly
with ITV's existing infrastructure. The collaborative effort
between AI-Media and ITV has resulted in a technology architecture
tailored to the broadcaster's complex requirements, including its
18 regional news variants. The solution will utilise AI Media’s SDI
Encoder Pro Cards to deliver LEXI captioning as VANC embedded data
into ITV’s existing architecture and will be operated by ITV’s
expert Access Services team. AI Media’s Alta product will also be
used for ITVX and other IP video workflows.
Traditionally, ITV’s regional news captioning involved a manual
workflow with significant staffing requirements. The shift to
automation through AI-Media's LEXI is expected to dramatically
impact resourcing, leading to significant efficiencies and cost
reductions. The automation of workflows allows ITV to provide more
captions, enhancing accessibility for its viewers. Additionally,
the LEXI system's increased reliability and reduced latency are
expected to improve the overall quality of service.
The implementation of AI-Media’s automated workflows was
straightforward, causing no disruptions to ITV’s playout solutions.
This flexibility around playout has been a considerable advantage,
enabling a smooth transition to the new system.
ITV's captioning team will continue to play a crucial role in
developing bespoke topic models, ensuring the highest level of
accuracy and relevance in captions. The move to automated workflows
allows ITV to offer more regional news captions, ultimately
benefiting a broader audience.
"ITV chose AI-Media because of our robust infrastructure and the
ability to deploy LEXI in complex broadcast environments. Our
experience in delivering captions in highly regulated markets and
our strong relationships with regulatory bodies like Ofcom, ACMA,
and FCC were significant factors in their decision," said John
Peck, VP of International Sales at AI-Media. "This partnership not
only enhances ITV's operational efficiency but also confirms their
position as forward-thinking innovators in the European access
services community."
ITV’s collaboration with AI-Media highlights its dedication to
enhancing viewer experience through advanced technology and
underscores its role as a leader in accessibility and
innovation.
For more information about ITV: https://www.itvplc.com/
For more information about AI-Media:
https://www.ai-media.tv/
Book a Meeting or Demo with the AI-Media Team at IBC: IBC Show
2024 (ai-media.tv)
About AI-Media
Founded in Australia in 2003, AI-Media is a pioneering
technology company specialising in AI language and captioning
workflow solutions.
As a global leader, AI-Media provides high-quality AI-powered
live and recorded captioning and translation technology and
solutions to a diverse range of customers and markets
worldwide.
For the first time in February 2024, AI-Media unveiled
groundbreaking data showcasing the superiority of its AI captioning
product, LEXI, over traditional more expensive human
workflows.
With deep industry experience and sophisticated AI technology to
create solutions which streamline and simplify processes, AI-Media
empowers leading broadcasters, enterprises and government agencies
globally to ensure seamless accessibility and inclusivity of their
content.
AI-Media (ASX: AIM) commenced trading on the ASX on 15 September
2020.
About ITV
ITV is the largest commercial broadcaster and streamer in the
UK. ITV’s Access Services team works in-house and supplies
subtitles and audio description for all of ITV’s live and recorded
programming, as well as providing services commercially to external
customers.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/65c715b7-d314-40be-9239-4f14480e764d
Media Contact: Fiona Habben – Fiona.habben@ai-media.tv