The brand intertwines fashion and perfume to create an immersive
experience in the olfactory and creative universe
The fashion show, which will take place in Chile, will be broadcast online in 29
countries. It can be followed live on the brand's website and
social media profiles
MADRID, June 26,
2024 /PRNewswire/ -- Adolfo Domínguez keeps
moving forward in its commitment to bring fashion closer to
society. The brand will showcase Ikigai, its autumn-winter 2024
collection, together with a selection of new perfumes in a global
fashion show.
The event, which will mix fashion and fragrances, will be
streamed live on 27 June at 6 p.m.
(Portuguese time) on the brand's website, accessible from 29
countries around the world, as well as through Mega, the main
television channel in Chile, and
Movistar+, in Spain. The event
will also be broadcast on the company's profiles on social
media.
Adolfo Dominguez will showcase
its fashion and perfume collections from the La Moneda cultural
centre in Santiago de Chile, where it will create an immersive
experience with artistic performances and music developed
exclusively for the occasion. Attendees will have the opportunity
to experience first-hand the essence and innovation that define
Adolfo Dominguez, consolidating its
presence and relevance in the Latin American market.
"Clothes matter. It is our second skin. Perfume is the trace we
leave as we walk by. With each new collection, we explore our
creativity and out contribution to society as a brand- why should
we limit it to a privileged few in a room?" states Patricia Alonso, Corporate Director of Marketing
and Communication at Adolfo Domínguez.
Ikigai, a Japanese concept that invites each person to go in
search of their vital purpose, is the driving force behind
Adolfo Domínguez's autumn-winter 2024 collection: a selection
of garments designed to liberate oneself. The result is a
collection designed to be lived, with garments that are born to
make people understand that beauty and happiness reside in the
little things.
The fashion show will be streamed
on www.adolfodominguez.com and on the brand's profiles on
social media (Youtube, Instagram and Facebook). In Latin America, the fashion show can also be
seen on Mega, one of the main Chilean television channels.
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