The Kim Kardashian-loved brand is back again.
MELBOURNE, Australia, May 22, 2024
/PRNewswire/ -- Ten years ago, Memobottle revolutionised the
way the world saw reusable water bottles, by creating the very
first flat, paper-sized water bottles.
Memobottle co-founders Jesse
Leeworthy and Jonathan Byrt
had a vision to inspire a more sustainable society through everyday
conscious design. The result was a viral, award-winning creation
that propelled the brand into overnight success and set the design
community ablaze.
Since then, the company has gone from strength to strength, with
a massive 400% growth over the past two years and generating over
$10 million in revenue. That's not
the only million milestone Memobottle has achieved, with the
company officially hitting one million products sold in 2024, in
more than 100 countries – and counting.
From the memobottle being included in the highly coveted gift
bags at the 88th Academy Awards, to brand activations at the F1
Grand Prix and Australian Open tennis tournament, and the likes of
Kim Kardashian and Anne Hathaway
taking to social media to gush about the product, Memobottle's
journey has been star-studded and filled with once-in-a-lifetime
moments.
But at the heart of Memobottle is a story of friendship,
determination, and the desire to make a positive difference in the
world. Childhood friends Leeworthy and Byrt both hail from a small
coastal town in Melbourne,
Australia, where they saw firsthand the adverse impact
single-use plastic bottles had on the environment – and went to
work on a solution.
Their business journey began when Leeworthy showed an early
design of the memobottle to Byrt. Even though they were living in
different countries at the time (Leeworthy in Australia, and Byrt in the USA), both realised the game-changing
potential of the memobottle, and worked to create a product to
launch on Kickstarter.
In the earlier days, they took on all the design, marketing, and
administration duties, packed their backpacks and set off to pitch
the memobottle to retailers worldwide, and even wound up spending
five weeks on the Taiwanese production line, working alongside the
factory workers.
Even with all the success Memobottle has achieved since, it's
never been just about becoming stylish staples in work totes,
school bags, and jacket pockets. For Memobottle, it's also about
how their products and business can help improve lives.
"Our philosophy is to be a disruptive force by way of design and
impact. The memobottle's unique design makes it the perfect
reusable alternative that seamlessly and conveniently fits wherever
you need it to – consequently, disrupting the reliance on
single-use water bottles," says Byrt.
To date, Memobottle has prevented the consumption and waste of
an estimated 200 million disposable bottles. They are also a proud
partner of not-for-profit organisation Water.org, where every
memobottle sold provides one person in need with five months'
access to safe water access, with a phenomenal 33 million days
logged so far.
Now, the certified B Corporation and winner of B Lab's Best For
The World program is embracing its next challenge: expanding into a
reusable lifestyle brand by applying their disruptive design
philosophy to other everyday essentials.
"As a business proudly built from the support of crowdfunders,
we've always tailored our products to solve inconveniences our
community faces with their everyday items. We started with our
favourite time of the day – lunch – and reimagined the humble
lunchbox to create a trailblazing solution that will change the way
you prep and pack lunch," says Leeworthy.
memobento™ by Memobottle is an innovative new lunchbox that
lets you pre-pack all your lunches for the week ahead of time –
with just one lunchbox. The product launched on Kickstarter in
early May, and made a thunderous arrival on the crowdfunding
platform.
The campaign was fully funded in minutes, and the surrounding
buzz catapulted it straight to the top of Kickstarter's Most
Popular Projects. Within three hours, the project raised over
$100,000 in pledges and has kept
going ever since. So far, almost 2,000 pre-orders have come through
from all over the world, thanks to long-time fans of the brand and
those looking for a cutting-edge solution to all their lunchbox
prep, packing, and cleaning grievances.
"We've been thrilled to see how excited the public's been over
our brand expansion, and the incredible support shown for the
memobento campaign. We have spent the past decade perfecting our
craft with memobottle, and memobento is just the beginning of an
exciting range of products to come," says Leeworthy.
View the memobento campaign here.
Lookbook and Gallery
memobento lookbook and images are available here.
memobento Kickstarter campaign
View the campaign here
About Memobottle™
Memobottle is a creative initiative and certified B Corporation
based in Melbourne, Australia. We
aim to challenge how society thinks about single-use consumption,
and to educate about the environmental costs of our modern
conveniences. memobottle's paper-inspired design allows it to sit
flat against laptops, books, and anything else you might carry.
Every memobottle provides someone in need with five months of safe
water access, thanks to our partnership with Water.org.
Learn more at memobottle.com.
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SOURCE Memobottle