Publisher cooperative 1XL named launch
partner, doubles monthly revenue across its extensive network with
new UI and tools to oversee multiple accounts, with additional
partners benefiting from enhanced capabilities
NEW
YORK and LONDON,
May 22,
2024 /PRNewswire/ -- EX.CO, the publisher video
platform powering successful video strategies for the world's
leading media groups, today announced the launch of advanced video
content and monetization solutions designed specifically for ad
management partners (also referred to as sales houses) managing
multiple websites.
Driven by EX.CO's machine-learning-based yield engine, the
newly unveiled solution provides ad management partners with a
seamless, self-serve interface to oversee multiple accounts across
their entire website network effortlessly, including detailed
revenue performance breakdowns per publisher and network-wide, as
well as insights into individual demand sources. With support for a
multi-level account structure, individual publishers within a
unified network can leverage EX.CO's comprehensive suite of APIs
and SDKs to personalize players, upload videos, curate dynamic
playlists, explore a premium content marketplace for supplemental
videos, generate customized reports, and more, while maintaining
data privacy within their respective domains.
London-based 1XL, a publisher
cooperative of 43 local and regional news publishers with over
700 sites throughout the UK and Ireland that include City A.M., Newsquest, and
The Irish News, serves as EX.CO's launch partner for the solution.
The partnership has recently propelled EX.CO to win "Best Video
Platform" in the prestigious Digiday Media Awards, underscoring the
impressive results of its collaboration with 1XL. Within the first
three months, 1XL doubled its monthly revenue across its vast
network of websites. EX.CO's technology also contributed to an
increase in audience engagement for 1XL, resulting in 30M+ monthly
player loads and nearly 4x higher dwell time. Currently, EX.CO is
actively working with additional partners to implement and benefit
from these innovative solutions.
"EX.CO's innovative approach to our unique setup has played a
vital role in enhancing audience engagement and fueling revenue
growth across our network," said Scott
Gill, managing director of 1XL. "In today's dynamic digital
landscape, strategic alliances like ours are essential for
navigating challenges, meeting evolving industry demands, and
achieving long-term success."
1XL harnesses EX.CO's intelligent matching playlist solutions,
streamlining the video upload process across multiple domains via a
tag-based mechanism. 1XL also consistently adds their own
demand sources to the platform, uses EX.CO's newest video player
which improves Google Core Web Vitals, and leverages EX.CO's
AI-based contextually relevant video recommendations which cater to
the diverse geographic regions across 1XL's portfolio.
"We recognize that ad management partners have distinct business
needs that diverge significantly from those of traditional digital
publishers, and this new solution is designed to accelerate their
growth trajectory," said EX.CO co-founder and CEO, Tom Pachys. "We're thrilled to see 1XL's
tremendous success and look forward to further innovation with
them, as well as in collaboration with future ad management
partners."
For more information about EX.CO's online video solution for ad
management partners, please visit www.ex.co.
About EX.CO
We're EX.CO, the world's leading publisher
video technology platform empowering publishers to own their video
strategy for maximum yield. Our AI-based solutions for video
management, video monetization, content automation, and video
recommendation are trusted by some of the largest publishers
globally including The Arena Group, CBSi, Hearst Newspapers,
Nasdaq, and News Corp. Founded in 2012 and headquartered in
New York City with employees
located around the world, EX.CO is backed by The Walt Disney
Company, Saban Ventures, Viola Group, 83North, and Firstime
Ventures. For more information, visit ex.co.
Media Contact:
Tammy Blythe
Goodman
EX.CO
tammy.goodman@ex.co
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SOURCE EX.CO