Buy
Sell
Share Name Share Symbol Market Type Share ISIN Share Description
Superdry Plc LSE:SDRY London Ordinary Share GB00B60BD277 ORD 5P
  Price Change % Change Share Price Shares Traded Last Trade
  11.90 8.97% 144.60 1,221,122 16:35:29
Bid Price Offer Price High Price Low Price Open Price
144.70 146.00 148.10 128.00 134.80
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Personal Goods 704.40 -166.90 -174.90 119
Last Trade Time Trade Type Trade Size Trade Price Currency
17:40:06 O 1,413 138.999 GBX

Superdry (SDRY) Latest News (7)

More Superdry News
Superdry Takeover Rumours

Superdry (SDRY) Discussions and Chat

Superdry Forums and Chat

Date Time Title Posts
22/9/202018:07SUPERDRY915
05/7/201807:47SuperGroup (SDRY) One to Watch on Thursday1

Add a New Thread

Superdry (SDRY) Most Recent Trades

Trade Time Trade Price Trade Size Trade Value Trade Type
16:42:57139.001,4131,964.06O
16:42:08145.461,4612,125.16O
16:38:01144.6086124.35O
16:37:43132.85364483.58O
16:37:26134.8034.04O
View all Superdry trades in real-time

Superdry (SDRY) Top Chat Posts

DateSubject
22/9/2020
09:20
Superdry Daily Update: Superdry Plc is listed in the Personal Goods sector of the London Stock Exchange with ticker SDRY. The last closing price for Superdry was 132.70p.
Superdry Plc has a 4 week average price of 120.40p and a 12 week average price of 110p.
The 1 year high share price is 525.50p while the 1 year low share price is currently 60.10p.
There are currently 82,014,242 shares in issue and the average daily traded volume is 1,503,673 shares. The market capitalisation of Superdry Plc is £118,592,593.93.
21/9/2020
08:56
transhoneyqueens: losses almost double this year ... share price holding up well
21/9/2020
08:11
jamesto2: SHARE PRICE IS SET TO DROP today and could see 130p within a few weeks expect 100p
10/9/2020
15:12
onjohn: 0 0 1 By Richard Evans 9 September 2020 • 5:00am A woman walks past a Superdry fashion store in Berlin, Germany Reasonably priced casual wear puts Superdry in the right place for the pandemic “These guys destroyed a quarter of a billion pounds of value for me and I’m determined to build it back up.” This is what, according to one fund manager, the founder of Superdry is in effect saying about his attempt to restore the firm’s fortunes after his predecessors made, again in the fund manager’s words, a “dog’s breakfast of it”. Liad Meidar of Gatemore Capital Management, whose Special Opportunities fund has a stake in the fashion brand, said Julian Dunkerton, its founder, had seen the value of his Superdry shares fall by about £250m when its market value plummeted from £1.3bn to £90m under the previous management. This obviously gives Mr Dunkerton plenty of motivation to succeed – and it shows. “He fought to get back control of the company in April last year. There was lot of drama,” said Mr Meidar. “We think he is doing a lot of the right things to get the business back on track. “He’s just as energetic and committed as before. He is a really incredible entrepreneur. He is renegotiating store leases, so fixed costs are falling significantly, and he is revamping the product line, breathing new life into it. And I think he’ll be around for a while.” He added that there was “nothing wrong with the business” now. “Going into the pandemic there were a lot of factors that put it in a unique position,” Mr Meidar added. “One was it had net cash, a position that it managed to maintain into lockdown. It had had too much inventory but stopped purchasing and managed to clear it, while the warehouses for online shopping were kept running.” He said Superdry’s “reasonably priced casual wear” put it “in the right place” as far as the pandemic was concerned. “This brand can do really well in this environment,” he added. “It was already in turnaround mode going into Covid – it was on the front foot. “Now it is able to go further and get its cost structure right. For example, some shops could be closed but the firm could also open some new ones. Some landlords are offering variable-cost deals that in effect mean there is no risk for the tenant.” He said Superdry charged “premium prices” but still offered good value for money. “You feel that you are getting a good deal, a good balance of quality and price.” The result is gross margins of about 64pc. Returns on capital tend to be in double digits, although they are depressed this year. “They could go into the high teens,” Mr Meidar said. He said profit numbers were currently “all muddled” because of changes to accounting standards but the less volatile and arguably more important free cash flow figure should be more than £60m by 2022. “A business with a market value of £110m is on course to produce £60m in cash in one year,” he said. “That reflects the bombed-out share price, which has arisen partly because some investors ‘short sold’ retailers. “This is the type of opportunity we want. There are very few risk-reward stories like this out there.” Questor
09/9/2020
15:55
john09: Questor: Superdry is worth £110m and should make £60m in cash in two years’ time. Buy Questor share tip: there are, in the words of one investor, ‘very few risk-reward stories like this out there’ By Richard Evans 9 September 2020 • 5:00am A woman walks past a Superdry fashion store in Berlin, Germany Reasonably priced casual wear puts Superdry in the right place for the pandemic “These guys destroyed a quarter of a billion pounds of value for me and I’m determined to build it back up.” This is what, according to one fund manager, the founder of Superdry is in effect saying about his attempt to restore the firm’s fortunes after his predecessors made, again in the fund manager’s words, a “dog’s breakfast of it”. Liad Meidar of Gatemore Capital Management, whose Special Opportunities fund has a stake in the fashion brand, said Julian Dunkerton, its founder, had seen the value of his Superdry shares fall by about £250m when its market value plummeted from £1.3bn to £90m under the previous management. This obviously gives Mr Dunkerton plenty of motivation to succeed – and it shows. “He fought to get back control of the company in April last year. There was lot of drama,” said Mr Meidar. “We think he is doing a lot of the right things to get the business back on track. “He’s just as energetic and committed as before. He is a really incredible entrepreneur. He is renegotiating store leases, so fixed costs are falling significantly, and he is revamping the product line, breathing new life into it. And I think he’ll be around for a while.” He added that there was “nothing wrong with the business” now. “Going into the pandemic there were a lot of factors that put it in a unique position,” Mr Meidar added. “One was it had net cash, a position that it managed to maintain into lockdown. It had had too much inventory but stopped purchasing and managed to clear it, while the warehouses for online shopping were kept running.” He said Superdry’s “reasonably priced casual wear” put it “in the right place” as far as the pandemic was concerned. “This brand can do really well in this environment,” he added. “It was already in turnaround mode going into Covid – it was on the front foot. “Now it is able to go further and get its cost structure right. For example, some shops could be closed but the firm could also open some new ones. Some landlords are offering variable-cost deals that in effect mean there is no risk for the tenant.” He said Superdry charged “premium prices” but still offered good value for money. “You feel that you are getting a good deal, a good balance of quality and price.” The result is gross margins of about 64pc. Returns on capital tend to be in double digits, although they are depressed this year. “They could go into the high teens,” Mr Meidar said. He said profit numbers were currently “all muddled” because of changes to accounting standards but the less volatile and arguably more important free cash flow figure should be more than £60m by 2022. “A business with a market value of £110m is on course to produce £60m in cash in one year,” he said. “That reflects the bombed-out share price, which has arisen partly because some investors ‘short sold’ retailers. “This is the type of opportunity we want. There are very few risk-reward stories like this out there.” Questor says: buy Ticker: SDRY Share price at close: 134.6p
10/1/2020
09:07
bookbroker: Dunkerton will take this private if he is wise, he believes in the company, may be best to remove the intense scrutiny it now receives. He is probably buying in the market today to push the share price, but he may be better to to let it sink and take it on the cheap!
12/12/2019
06:32
ianguerin: "Euan has substantial experience having led major consumer-facing businesses, including financial services, through periods of change, both in the UK and internationally. Most recently he was the CEO of Superdry plc, the global digital brand, for five years. In that time Euan led a strategy focused on customer insight, innovation and digital, international and wholesale expansion." and a collapse in the share price
17/5/2019
18:30
j0sekl: All depends on design. Some fashion brands die a horrible death. Otherwise survive if they can innovate their product and are well-managed. Moncler sells ski jackets, nice share price.
27/4/2019
08:24
j0sekl: stokiematt 12 Apr '19 - 14:08 - 477 of 484 0 0 0 "At least the founder is aligned with shareholders" wasn't it the case that 75% of the shareholders who weren't the founders voted against him? Or were you being tongue in check? -------- Matt I hadn't seen your post... Nope the founders are aligned, well obviously not on a vote to stop themselves coming back. But more on the fact that they are major shareholders and are completely tied into the success and growth of this company. Their decisions and actions are aligned to protecting shareholders and regrowing earnings and profitability. The previous board claim Dunkerton was behind the problems, but they themselves are not without fault. So if this is a chance to go back to the drawing board, I don't mind Dunkerton getting a shot. This was his vision, his baby. In fairness the ousted directors may have some validity in their criticism, but they weren't delivering and it is easy to pass the blame. I hold them accountable. And let's not forget why Dunkerton has come back. He is aligned as already mentioned, hence the share price drop massively hurts his wealth. Plus he loves the company, cares about Superdry. This is what I like about caring founders. They do whatever it takes. If consumer surveys say Japanese words are no longer marketable, he'd ditch it imo.. Personally I believe trendy street retail continues to have great potential, millennials are the growth market. Superdry is actually in the demographic sweet spot. Just need to tweak its appeal. Prime example... North Face, established but dull winter wear. And. Then look at North Face Supreme collaborations, check out the price of their jackets. Dunkerton understands product and branding, and the clothing quality has always been strong. So I don't see why many people conclude he can't turn this around.
16/3/2019
16:23
ianguerin: Interesting comments on this site from current & ex employees hxxps://www.savesuperdry.com/ Page 93 of the company's annual report shows that Sutherland in 2018 earned more than 5 times the amount Dunkerton earned in 2015 as his last year as CEO hxxps://www.savesuperdry.com/ And what has the share price done since December 2017 ? The 29% of the shares held by Dunkerton/Holder is significant skin in the game
13/5/2018
16:28
kenmitch: ianguerin Thanks for replying. Mail articles are often one sided but I still don't think that one was. The share prices don't lie. While Next share price has risen from £36 to mid £50s, Superdry has fallen over 40% to less than £12. Key reason for that fall is surely the very disappointing Superdry stores figures. Store sales were DOWN 6% DESPITE Superdry INCREASING store space by 13.5%. So store sales performance is dire. Without that store space expansion store sales were down around 20%. This is eating in to the profits from their excellent online performance. Next are taking action re their worst performing stores and have reduced stores while Superdry are expanding their store portfolio. And Superdry seem to compound that error by opening or having stores in very expensive sites. Empty stores in expensive sites is a disastrous idea! e.g Berlin. Write down of £7.2 million on that store alone. You suggest that perhaps stores are only empty in the UK. Evidence like Berlin suggests otherwise. I've visited 2 of their Continental stores and both had no customers at all, including Kitzbuhel where shops nearby including clothes were very busy. Maybe some of their stores are busy? A good way of finding out would be for readers of this thread to post examples, and also further examples of empty stores. I don't know how many discount stores they have like the one in Wembley. They might be much busier but discounts and exclusive brand is not a good mix. The only time I've seen a store with customers and a few people buying was York earlier this year when they had a sale on. This post is NOT intended as a hatchet job. There are lots of plus points and if/when Superdry build on their strengths like online instead of building on the area where it is going badly wrong, the share price will probably recover very fast. BUT the danger short term is (as has happened in the past) of the share price overshooting on the down side. i.e it could become a bargain buy with loads of upside, but for now I'm on the sidelines and continuing to hold Next.
Superdry share price data is direct from the London Stock Exchange
ADVFN Advertorial
Your Recent History
LSE
SDRY
Superdry
Register now to watch these stocks streaming on the ADVFN Monitor.

Monitor lets you view up to 110 of your favourite stocks at once and is completely free to use.

By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions

P: V: D:20200922 22:05:24