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Share Name Share Symbol Market Type Share ISIN Share Description
Superdry LSE:SDRY London Ordinary Share GB00B60BD277 ORD 5P
  Price Change % Change Share Price Shares Traded Last Trade
  +8.50p +1.67% 516.50p 162,305 13:53:54
Bid Price Offer Price High Price Low Price Open Price
515.50p 516.50p 529.50p 505.50p 508.50p
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Personal Goods 872.00 65.30 62.20 8.3 423.3

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Date Time Title Posts
16/1/201910:05SUPERDRY384
05/7/201806:47SuperGroup (SDRY) One to Watch on Thursday1

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Superdry (SDRY) Most Recent Trades

Trade Time Trade Price Trade Size Trade Value Trade Type
13:54:53516.292861,476.60O
13:53:47516.503871,998.86AT
13:51:03517.5029150.08AT
13:51:03517.503771,950.98AT
13:50:20517.50126652.05AT
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Superdry (SDRY) Top Chat Posts

DateSubject
21/1/2019
08:20
Superdry Daily Update: Superdry is listed in the Personal Goods sector of the London Stock Exchange with ticker SDRY. The last closing price for Superdry was 508p.
Superdry has a 4 week average price of 426p and a 12 week average price of 354p.
The 1 year high share price is 1,850p while the 1 year low share price is currently 354p.
There are currently 81,961,558 shares in issue and the average daily traded volume is 441,926 shares. The market capitalisation of Superdry is £423,331,447.07.
17/12/2018
20:35
kenmitch: Not convinced Julian Dunkerton has the right answers. THE big problem was highlighted by a few of us on this bb well ahead of the big share price fall. It’s the stores portfolio. They are often in expensive places and often empty. And unless liking the dark and very loud music their shops are unpleasant. So answer is to close most of the unprofitable stores and focus online, along with a shake up of their product range. Very good recovery share if/once they take effective action to correct current Management blunders.
14/12/2018
10:48
tony5000: Very disappointed with the management here. On 15th October company indicated profit downgrades of c£18m (inc.foreign currency impact of c£8) & then on Wednesday - when the ink is barely dry on the previous statement - a further downgrade indicated of up to c£30m - down to c£55m expectation for the year ! Can these people actually add up & what is to come next ? If the market is to have any confidence here in the share price some confidence is required in the management and statements issued - not present at the moment IMHO DYOR
13/12/2018
16:33
pj0077: "Perhaps the single greatest error in the investment business is a failure to distinguish between the knowledge of a company's fundamentals and the expectations implied by the market price"Little point buying 'quality/growth' if such is already discounted in a share price.Conversely, a cash rich profitable retailer on a forward p/e of 5x is always worthy of consideration.
12/12/2018
16:04
mnomis: Thread title was: "Superdry is born. The dawning of a new era that will take the share price to 2500 this month." Crazy how quickly things change. Will find a bottom, just not sure where ...
12/12/2018
11:16
unnavailable: As usual, the bears arrive with their hindsight analysis. If this were to bounce 20% tomorrow, it would be bullish here. With comments like.... Well, it has net cash, revenues are still up, its paying a dividend and look at that ev/ebitda. Has anyone ever seen a Superdry store packed with people?. I've never seen comment here suggesting this, even when the share price was booming. Stores have always seemed too empty to justify the outstanding performance it had been achieving. Its only now being pointed out when the shares drop. It's too easy to say no one buys this stuff anymore and give your anecdotal assessment but store revenues are only down just over 2% from 181m to 177m. While Ecommerce and wholesale are up 7-8%ish respectively, bringing group revenue UP 3% to 416m Gross profit for the period was UP at 234m but S&D costs along with central costs increased by around 16m which done most of the damage to profits.I hold a few of these from £10-£11 and I'm not bullish at all, these results are poor. I just think there's more to it than some empty stores and nobody likes it anymore.Anyone bold enough to give a bullish narrative?
26/6/2018
19:07
thorpyuk: Kenmitch it's a good challenge, I didn't put much detail in my short post did I? Here's some reasons I believe SDRY is a solid investment choice. This info is all factual data based on official company reports, unlike a certain someone below my post who keeps on bleating '800 coming' purely so they can exit their spread bet! First off, I mentioned valuation, current PE Ratio of 14.5 & will drop further to c12.5 on the 5th July following full year results, that's very cheap for a growing, profitable, cash generative global business. Secondly they pay a growing dividend at a sensible yield with the potential for a special dividend announcement (theyve done that before). Thirdly broker targets average £18 (No I don't pay much attention to them apart from a general guide), and lastly although they do have a big store presence, it's only 44% of their revenue, and more than made up by growth in their other channels, as reflected by the estimated £872m revenue (+16% growth) and £97m pre-tax profit (+14% growth). To put that into some context, Ted Baker, a similar type of product/industry but with lower revenue & profit than sdry, but with a similar market capitalisation due to a slightly higher EPS, and who also pay around 2.5-3% dividend yield, sits on a PE-ratio of 19 currently. If SDRY were to be valued at the same rate, the share price would be £16 now... I think the smart money can see this is oversold, and like myself will be sat holding come 5th July. Fair enough?
26/6/2018
16:23
kenmitch: thorpyuk You haven't explained why Superdry is extremely cheap. Have you read posts here about online going well but empty stores? The stores often with very few customers in expensive locations is likely to be a key reason for big share price drop. e.g I happened to be in York on the first day of their summer sale with quite a lot at 50% off. There were no other customers in the shop EVEN on first day of sale! I asked if the store was usually this empty and was told yes, except sometimes at weekends but even then they admitted it was rarely busy. This stores weakness is soluble but sadly only by closing non profitable stores as so many other retailers are doing. And arguably the stores negatives are now largely in the share price. BUT can't see share doing much unless/until next update surprises on the upside. That's possible.
13/5/2018
15:28
kenmitch: ianguerin Thanks for replying. Mail articles are often one sided but I still don't think that one was. The share prices don't lie. While Next share price has risen from £36 to mid £50s, Superdry has fallen over 40% to less than £12. Key reason for that fall is surely the very disappointing Superdry stores figures. Store sales were DOWN 6% DESPITE Superdry INCREASING store space by 13.5%. So store sales performance is dire. Without that store space expansion store sales were down around 20%. This is eating in to the profits from their excellent online performance. Next are taking action re their worst performing stores and have reduced stores while Superdry are expanding their store portfolio. And Superdry seem to compound that error by opening or having stores in very expensive sites. Empty stores in expensive sites is a disastrous idea! e.g Berlin. Write down of £7.2 million on that store alone. You suggest that perhaps stores are only empty in the UK. Evidence like Berlin suggests otherwise. I've visited 2 of their Continental stores and both had no customers at all, including Kitzbuhel where shops nearby including clothes were very busy. Maybe some of their stores are busy? A good way of finding out would be for readers of this thread to post examples, and also further examples of empty stores. I don't know how many discount stores they have like the one in Wembley. They might be much busier but discounts and exclusive brand is not a good mix. The only time I've seen a store with customers and a few people buying was York earlier this year when they had a sale on. This post is NOT intended as a hatchet job. There are lots of plus points and if/when Superdry build on their strengths like online instead of building on the area where it is going badly wrong, the share price will probably recover very fast. BUT the danger short term is (as has happened in the past) of the share price overshooting on the down side. i.e it could become a bargain buy with loads of upside, but for now I'm on the sidelines and continuing to hold Next.
11/5/2018
19:45
kenmitch: Surely the key reason for share falling so far (but perhaps has fallen far enough now) is their very BIG mistake of expanding the store portfolio instead of realising (e.g like Next do, and Next share price up £3 yesterday) that at present online should be the focus. Next online sales rocketed. But their store sales were well DOWN. Also Superdry are compounding the error by opening stores in the US. Other retailers learned the hard way that the US can be a disaster area for U.K. retailers. Eg Marks and Spencer, Dixon’s and Tesco all failed there and that was before online sales started to rocket. Whenever I’ve visited their stores, including two on the Continent they have been empty. Empty stores in expensive sites are not a good idea! So the share price fall looks justified, and perhaps the more so now Dunkerton has gone. Question is how much further it has to fall. Falls are often overdone on bad news, so Superdry could fall even further. If they wake up to store expansion being a mistake and start to focus on their core online strength, the share price could recover fast. But there is no sign yet that it has dawned on them, or some analysts or SCSW that store expansion when so many retailers are struggling (except online specialists like BOO)is a big big big mistake.
11/5/2018
13:13
epo001: I don't hold but had a limit purchase of 12.00 on this which I revised down to 11.75 this morning to avoid an inadvertent purchase today and will probably revise down to 11.00 before the end of the day. But perhaps that is still too high. This is a fashion retailer which might be going out of fashion and all this guff about 'brands' is wishful thinking. What other market could SDRY enter where the name would be a benefit? The share price was almost £21 in January and has since steadily declined to just over £12 in mid May. I'm beginning to think that if the growth has gone then a fair PE is about 12, which implies a share price of about £8.
Superdry share price data is direct from the London Stock Exchange
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