Share Name Share Symbol Market Type Share ISIN Share Description
Superdry LSE:SDRY London Ordinary Share GB00B60BD277 ORD 5P
  Price Change % Change Share Price Shares Traded Last Trade
  -32.50p -4.25% 733.00p 535,850 16:35:12
Bid Price Offer Price High Price Low Price Open Price
732.50p 735.50p 768.00p 730.50p 765.50p
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Personal Goods 872.00 65.30 62.20 11.8 600.5

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Date Time Title Posts
05/7/201807:47SuperGroup (SDRY) One to Watch on Thursday1

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Superdry Daily Update: Superdry is listed in the Personal Goods sector of the London Stock Exchange with ticker SDRY. The last closing price for Superdry was 765.50p.
Superdry has a 4 week average price of 730.50p and a 12 week average price of 730.50p.
The 1 year high share price is 2,102p while the 1 year low share price is currently 730.50p.
There are currently 81,928,932 shares in issue and the average daily traded volume is 1,656,307 shares. The market capitalisation of Superdry is £600,539,071.56.
radioactive_man: That's what I'm counting on by entering now. There are no certainties in the stock market all you can do is buy in at the right time and hope for the best and I can't see how this share can get much cheaper. All the bad news has been factored in so I'm hoping management can pull their finger out and we can start looking at some share price growth!
thorpyuk: Kenmitch it's a good challenge, I didn't put much detail in my short post did I? Here's some reasons I believe SDRY is a solid investment choice. This info is all factual data based on official company reports, unlike a certain someone below my post who keeps on bleating '800 coming' purely so they can exit their spread bet! First off, I mentioned valuation, current PE Ratio of 14.5 & will drop further to c12.5 on the 5th July following full year results, that's very cheap for a growing, profitable, cash generative global business. Secondly they pay a growing dividend at a sensible yield with the potential for a special dividend announcement (theyve done that before). Thirdly broker targets average £18 (No I don't pay much attention to them apart from a general guide), and lastly although they do have a big store presence, it's only 44% of their revenue, and more than made up by growth in their other channels, as reflected by the estimated £872m revenue (+16% growth) and £97m pre-tax profit (+14% growth). To put that into some context, Ted Baker, a similar type of product/industry but with lower revenue & profit than sdry, but with a similar market capitalisation due to a slightly higher EPS, and who also pay around 2.5-3% dividend yield, sits on a PE-ratio of 19 currently. If SDRY were to be valued at the same rate, the share price would be £16 now... I think the smart money can see this is oversold, and like myself will be sat holding come 5th July. Fair enough?
kenmitch: thorpyuk You haven't explained why Superdry is extremely cheap. Have you read posts here about online going well but empty stores? The stores often with very few customers in expensive locations is likely to be a key reason for big share price drop. e.g I happened to be in York on the first day of their summer sale with quite a lot at 50% off. There were no other customers in the shop EVEN on first day of sale! I asked if the store was usually this empty and was told yes, except sometimes at weekends but even then they admitted it was rarely busy. This stores weakness is soluble but sadly only by closing non profitable stores as so many other retailers are doing. And arguably the stores negatives are now largely in the share price. BUT can't see share doing much unless/until next update surprises on the upside. That's possible.
mikepokerface: I think the collapse in the Supergroup share price maybe caused by: 1) Difficulties they have encountered 2) Failure to explain the situation and remedies to the market The 10th May 2018 release was very brief and in substantive – especially compared to the Next results released on the same day. The conference call was also short on detail. On the face of it, it is hard to see the doom and gloom: 1) Growing overall sales – including last quarter 12.4% 2) Well conceived strategy – casual wear/ sports goods/ athleisure 3) Worldwide presence – not just UK reliance 4) Zero debt 5) Developing online offer It would be good to see a full explanation of the challenges facing the company in July 2018 - including: 1) Retail sales decline 2) What are the company’s lease commitments? 3) Julian Dunkerton succession - appointment of a Marketing Director 4) Berlin £7.2m impairment charge – full explanation 5) Operating margins 6) Development of US and China – avoiding complacency Taking Western goods with a Japanese branding to China – does that work?
kenmitch: ianguerin Thanks for replying. Mail articles are often one sided but I still don't think that one was. The share prices don't lie. While Next share price has risen from £36 to mid £50s, Superdry has fallen over 40% to less than £12. Key reason for that fall is surely the very disappointing Superdry stores figures. Store sales were DOWN 6% DESPITE Superdry INCREASING store space by 13.5%. So store sales performance is dire. Without that store space expansion store sales were down around 20%. This is eating in to the profits from their excellent online performance. Next are taking action re their worst performing stores and have reduced stores while Superdry are expanding their store portfolio. And Superdry seem to compound that error by opening or having stores in very expensive sites. Empty stores in expensive sites is a disastrous idea! e.g Berlin. Write down of £7.2 million on that store alone. You suggest that perhaps stores are only empty in the UK. Evidence like Berlin suggests otherwise. I've visited 2 of their Continental stores and both had no customers at all, including Kitzbuhel where shops nearby including clothes were very busy. Maybe some of their stores are busy? A good way of finding out would be for readers of this thread to post examples, and also further examples of empty stores. I don't know how many discount stores they have like the one in Wembley. They might be much busier but discounts and exclusive brand is not a good mix. The only time I've seen a store with customers and a few people buying was York earlier this year when they had a sale on. This post is NOT intended as a hatchet job. There are lots of plus points and if/when Superdry build on their strengths like online instead of building on the area where it is going badly wrong, the share price will probably recover very fast. BUT the danger short term is (as has happened in the past) of the share price overshooting on the down side. i.e it could become a bargain buy with loads of upside, but for now I'm on the sidelines and continuing to hold Next.
unnavailable: I visited a store today. Fairly large store. It was absolutely empty. I asked one of the staff if the store was typically this quiet and she said 'unfortunately yes'.The issue I have with that is that I've been in various superdry stores before and always found them pretty much the same. And I'm seeing others saying the same thing....stores have always been quiet. No one was saying this when the share price was doing well, empty sores didn't seem to be an issue. It was a quality business despite empty stores. What am I missing there?.On top of the empty stores, another thing thats making me cautious here is the superdry Facebook page is a cacophony of complaints. From diminishing quality of clothes to problems with delivery and poor customer service. It's a peculiar mess. Furthermore, I'm unsure of any off balance sheet debt with regards to lease commitments. A 5yr lease commitment becomes a headache for a store with declining L4Ls. I'm on the sidelines for now. Stalking. I don't feel there is a sufficient MOS yet at current price. Under £10 I'll become more interested.
kenmitch: iangerin. Keen to know what was wrong with the thisismoney article, as it seemed spot on. Note that Superdry like Next is doing very well online, but both are losing store sales. Next is sensibly focusing more and more on online and wholesale. Superdry is continuing (very unwisely imo) to expand their currently struggling store portfolio. E.g It looks as though even their very expensive flagship store in Berlin is doing badly and they had to write down £7.2 million on that store alone. So the reason for the big share price fall is staring investors and Superdry Management in the face. Even so now the share has fallen so far, even if they continue with the the flawed policy of expanding stores, the share should recover from current levels as online is continuing to go well. Looks tempting to buy back, but since shares often fall too far after bad news,there could be a better buying opportunity ahead. I wonder how many posting here have also visited any Superdry stores and also found them to lack customers.The only time I’ve seen customers actually buying was in York when they had a sale on.
kenmitch: Surely the key reason for share falling so far (but perhaps has fallen far enough now) is their very BIG mistake of expanding the store portfolio instead of realising (e.g like Next do, and Next share price up £3 yesterday) that at present online should be the focus. Next online sales rocketed. But their store sales were well DOWN. Also Superdry are compounding the error by opening stores in the US. Other retailers learned the hard way that the US can be a disaster area for U.K. retailers. Eg Marks and Spencer, Dixon’s and Tesco all failed there and that was before online sales started to rocket. Whenever I’ve visited their stores, including two on the Continent they have been empty. Empty stores in expensive sites are not a good idea! So the share price fall looks justified, and perhaps the more so now Dunkerton has gone. Question is how much further it has to fall. Falls are often overdone on bad news, so Superdry could fall even further. If they wake up to store expansion being a mistake and start to focus on their core online strength, the share price could recover fast. But there is no sign yet that it has dawned on them, or some analysts or SCSW that store expansion when so many retailers are struggling (except online specialists like BOO)is a big big big mistake.
epo001: I don't hold but had a limit purchase of 12.00 on this which I revised down to 11.75 this morning to avoid an inadvertent purchase today and will probably revise down to 11.00 before the end of the day. But perhaps that is still too high. This is a fashion retailer which might be going out of fashion and all this guff about 'brands' is wishful thinking. What other market could SDRY enter where the name would be a benefit? The share price was almost £21 in January and has since steadily declined to just over £12 in mid May. I'm beginning to think that if the growth has gone then a fair PE is about 12, which implies a share price of about £8.
tjbird: Jack Torrance 10 JANUARY 2018 • 3:33PM Superdry is pinning its hopes on China and womenswear as it bids to maintain a strong run of growth. The fashion brand’s revenues soared 20pc to £402m in the 26 weeks to October 28, boosted by strong sales of down jackets and an expanded snow and ski range. But its shares dropped as much as 10pc today after analysts pointed to a slowdown in growth in the run-up to Christmas. Sales at stores open more than one year climbed 4.7pc in the 10 weeks to January 6, compared with a 14.9pc surge the year before. Euan Sutherland, chief executive, said that womenswear, which currently accounts for around 36pc of Superdry’s revenues, was the firm’s “single biggest opportunity” for future growth, while he also sees “huge” potential in China. The brand currently has 14 stores in the country owned by its joint venture with Trendy International Group, and plans to expand through franchised stores and online sales via a shop on the Alibaba-owned site Tmall. Superdry also hopes to cash in on growing demand for sportswear after inking a deal to become official clothes supplier to the UK's team at this year's Invictus Games. Mr Sutherland shrugged off the early slide in Superdry’s share price, suggesting investors were profit-taking after the shares gained 28pc since it outlined its new strategy in September. Euan Sutherland Superdry boss Euan Sutherland Pre-tax profits, meanwhile, fell 28pc to £9.1m after it took a £15.9m hit on its foreign exchange hedging strategy. Stripping out that and other exceptional costs, profits grew 21pc to £25.3m. Superdry, which ditched its old corporate name SuperGroup earlier this week, opened 91 stores in the 26-week period, 23 of its own and 68 franchised and licensed outlets. Mr Sutherland said the board was confident of delivering full-year profits within analyst expectations of £97.7m to £100.6m. Peel Hunt analyst John Stevenson said: “Superdry remains one of our top picks, offering a clear global growth story and increasingly strong levels of cash generation.” The strong performance from the retail chain appeared to defy gloomy forecasts of high street trading. Industry data earlier this week suggested that non-food retailers had struggled during the Christmas period. Bought back in
Superdry share price data is direct from the London Stock Exchange
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