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Share Name Share Symbol Market Type Share ISIN Share Description
Superdry Plc LSE:SDRY London Ordinary Share GB00B60BD277 ORD 5P
  Price Change % Change Share Price Shares Traded Last Trade
  -9.00 -2.34% 375.50 328,056 16:29:32
Bid Price Offer Price High Price Low Price Open Price
374.50 375.50 398.00 373.00 386.00
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Personal Goods 704.40 -166.90 -174.90 308
Last Trade Time Trade Type Trade Size Trade Price Currency
17:27:24 O 140 380.468 GBX

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Date Time Title Posts
25/7/202111:37SUPERDRY2,024
05/7/201807:47SuperGroup (SDRY) One to Watch on Thursday1

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DateSubject
25/7/2021
09:20
Superdry Daily Update: Superdry Plc is listed in the Personal Goods sector of the London Stock Exchange with ticker SDRY. The last closing price for Superdry was 384.50p.
Superdry Plc has a 4 week average price of 346.50p and a 12 week average price of 271.50p.
The 1 year high share price is 491.50p while the 1 year low share price is currently 111p.
There are currently 82,044,013 shares in issue and the average daily traded volume is 361,483 shares. The market capitalisation of Superdry Plc is £308,075,268.82.
25/7/2021
11:37
john09: I could fancy a bit of SDRY again.
29/6/2021
09:52
gregpeck7: Agree. MUL and SDRY wi do very well as things open up. Just look at all of the jobs on offer at mulberry currently and zero discounting.. latest trading update was an incredible turnaround. Many bargains out there currently
22/6/2021
10:45
our haven: Nice to see the spike this morning. Given the sector is flat, this looks promising. Could we be seeing another re-rating of the share price after a short period of consolidation?
26/5/2021
19:19
buoycat: We appear to be at the bottom of the near 18 month trading range pre covid. A combination of pent up demand and hopefully superdry's improved strategy could see the share price move up from here. I'm ever the optimist.
18/5/2021
13:56
middlesboroughfc: 0 1 2 https://www.telegraph.co.uk/investing/shares/questor-superdrys-share-price-has-supercharged-hold-nerve-keep/ Questor: Superdry’s share price has been supercharged but we’ll hold our nerve. Keep buying Questor share tip: it has tripled in eight months and rose by almost 30pc in one day last week. But the foundations are there for more gains ByRichard Evans9 May 2021 • 5:00am It never feels easy to tip a share days after the price has jumped by almost 30pc, as Superdry’s did on Thursday, especially if those same shares have also nearly tripled after an earlier tip less than a year ago. But before we quickly advise readers to bank those profits while they can, let’s look back at what has changed at the company since our first look last September. This is a company that is reinventing itself on so many fronts and with such speed that it’s hard to pinpoint a single reason for its shares’ strong recovery. Thursday’s 28pc jump came about after a trading update showed a return to year-on-year growth in the three months to April. However, that impressive result, over a period that suffered far more days lost to lockdown than the previous year, didn’t occur by accident. Much of it was down to a recovery in margins, or what Julian Dunkerton, the firm’s founder and, since April 2019, restored chief executive, called “our commitment to a full price stance” – less discounting. But you can only abandon discounts if your customers are prepared to pay full price and you can only do that if the products are good enough. Mr Dunkerton has been breathing new life into those products in terms of their quality, style and targeting to different groups of customer. To understand what exactly he has been doing Questor spoke to Liad Meidar of Gatemore Capital Management, which recently increased its stake in Superdry to 6.3pc. well received by the wholesale buyers we talk to as part of our research. They are enthusiastic about the brand’s return to its roots. It’s noticeable that the feel of its original design is back after it was taken down the wrong path by the people who ran the firm between Mr Dunkerton’s two periods in charge. “There are subtleties in design and finish, such as the quality of the zips, the linings, the choices of colour. These things may sound small but buyers notice. Mr Dunkerton’s unique strength is in understanding his customers and what they want. That only comes about from long experience – it’s not a skill you can go out and buy.” That same understanding is behind the company’s new segmentation of its products into four different age groups. “Again, he really understands these different groups; how they shop, what sort of retail experience they want,” Mr Meidar said. Superdry has also done some canny marketing to appeal to its environmentally aware customers: it has enlisted Neymar, the Brazilian footballer some regard as the best in the world, as the face of its 100pc organic cotton collections. Some of its resilient performance over the past year has been down to a renewed focus on online shopping, whose revenues grew by 33.8pc in the year to April even as overall sales fell by 21pc thanks to lockdowns. “Mr Dunkerton wants the firm to be a brand, not a retail chain,” said Mr Meidar. “He’s not giving up on the high street – he’s more likely to add to the estate than shrink it – but he appreciates the need to offer multiple ways to reach customers.” And the retail estate is becoming a more efficient way to sell as the firm renegotiates its leases: it struck new deals on a further 48, or about one in five, over the financial year and achieved an average saving of 52pc. The final piece in the jigsaw is that Mr Dunkerton has his own team around him now thanks to the hiring of a new chief financial officer, chief operating officer and chairman. Progress on so many fronts reassures us that the share price recovery is built on solid foundations. As we wrote in last year’s tip, Gatemore expected Superdry to generate £60m in annual free cash flow by 2022 against a market value at the time of just £113m – representing an astonishing bargain if achieved. Mr Meidar stood by the £60m figure but said he expected it to be achieved a year later as a result of the extended lockdowns. “Yes the shares have done incredibly well over the past year but that only represents recovery from the pandemic,” he said. The shares stood at 373p just before the sell-off in February last year and fell to 70p the following month. They are now back at 394p. “That means we haven’t seen any benefit yet from the actual turnaround in the business. This is a £7-plus stock in our view.” Keep buying. Talks about 700p target
16/5/2021
10:00
middlesboroughfc: https://www.telegraph.co.uk/investing/shares/questor-superdrys-share-price-has-supercharged-hold-nerve-keep/ Questor: Superdry’s share price has been supercharged but we’ll hold our nerve. Keep buying Questor share tip: it has tripled in eight months and rose by almost 30pc in one day last week. But the foundations are there for more gains ByRichard Evans9 May 2021 • 5:00am It never feels easy to tip a share days after the price has jumped by almost 30pc, as Superdry’s did on Thursday, especially if those same shares have also nearly tripled after an earlier tip less than a year ago. But before we quickly advise readers to bank those profits while they can, let’s look back at what has changed at the company since our first look last September. This is a company that is reinventing itself on so many fronts and with such speed that it’s hard to pinpoint a single reason for its shares’ strong recovery. Thursday’s 28pc jump came about after a trading update showed a return to year-on-year growth in the three months to April. However, that impressive result, over a period that suffered far more days lost to lockdown than the previous year, didn’t occur by accident. Much of it was down to a recovery in margins, or what Julian Dunkerton, the firm’s founder and, since April 2019, restored chief executive, called “our commitment to a full price stance” – less discounting. But you can only abandon discounts if your customers are prepared to pay full price and you can only do that if the products are good enough. Mr Dunkerton has been breathing new life into those products in terms of their quality, style and targeting to different groups of customer. To understand what exactly he has been doing Questor spoke to Liad Meidar of Gatemore Capital Management, which recently increased its stake in Superdry to 6.3pc. well received by the wholesale buyers we talk to as part of our research. They are enthusiastic about the brand’s return to its roots. It’s noticeable that the feel of its original design is back after it was taken down the wrong path by the people who ran the firm between Mr Dunkerton’s two periods in charge. “There are subtleties in design and finish, such as the quality of the zips, the linings, the choices of colour. These things may sound small but buyers notice. Mr Dunkerton’s unique strength is in understanding his customers and what they want. That only comes about from long experience – it’s not a skill you can go out and buy.” That same understanding is behind the company’s new segmentation of its products into four different age groups. “Again, he really understands these different groups; how they shop, what sort of retail experience they want,” Mr Meidar said. Superdry has also done some canny marketing to appeal to its environmentally aware customers: it has enlisted Neymar, the Brazilian footballer some regard as the best in the world, as the face of its 100pc organic cotton collections. Some of its resilient performance over the past year has been down to a renewed focus on online shopping, whose revenues grew by 33.8pc in the year to April even as overall sales fell by 21pc thanks to lockdowns. “Mr Dunkerton wants the firm to be a brand, not a retail chain,” said Mr Meidar. “He’s not giving up on the high street – he’s more likely to add to the estate than shrink it – but he appreciates the need to offer multiple ways to reach customers.” And the retail estate is becoming a more efficient way to sell as the firm renegotiates its leases: it struck new deals on a further 48, or about one in five, over the financial year and achieved an average saving of 52pc. The final piece in the jigsaw is that Mr Dunkerton has his own team around him now thanks to the hiring of a new chief financial officer, chief operating officer and chairman. Progress on so many fronts reassures us that the share price recovery is built on solid foundations. As we wrote in last year’s tip, Gatemore expected Superdry to generate £60m in annual free cash flow by 2022 against a market value at the time of just £113m – representing an astonishing bargain if achieved. Mr Meidar stood by the £60m figure but said he expected it to be achieved a year later as a result of the extended lockdowns. “Yes the shares have done incredibly well over the past year but that only represents recovery from the pandemic,” he said. The shares stood at 373p just before the sell-off in February last year and fell to 70p the following month. They are now back at 394p. “That means we haven’t seen any benefit yet from the actual turnaround in the business. This is a £7-plus stock in our view.” Keep buying. Talks about 700p target
11/5/2021
22:00
hotchillideals: https://www.telegraph.co.uk/investing/shares/questor-superdrys-share-price-has-supercharged-hold-nerve-keep/Questor: Superdry's share price has been supercharged but we'll hold our nerve. Keep buying Questor share tip: it has tripled in eight months and rose by almost 30pc in one day last week. But the foundations are there for more gains ByRichard Evans9 May 2021 • 5:00amIt never feels easy to tip a share days after the price has jumped by almost 30pc, as Superdry's did on Thursday, especially if those same shares have also nearly tripled after an earlier tip less than a year ago. But before we quickly advise readers to bank those profits while they can, let's look back at what has changed at the company since our first look last September. This is a company that is reinventing itself on so many fronts and with such speed that it's hard to pinpoint a single reason for its shares' strong recovery. Thursday's 28pc jump came about after a trading update showed a return to year-on-year growth in the three months to April. However, that impressive result, over a period that suffered far more days lost to lockdown than the previous year, didn't occur by accident. Much of it was down to a recovery in margins, or what Julian Dunkerton, the firm's founder and, since April 2019, restored chief executive, called "our commitment to a full price stance" – less discounting. But you can only abandon discounts if your customers are prepared to pay full price and you can only do that if the products are good enough. Mr Dunkerton has been breathing new life into those products in terms of their quality, style and targeting to different groups of customer. To understand what exactly he has been doing Questor spoke to Liad Meidar of Gatemore Capital Management, which recently increased its stake in Superdry to 6.3pc. well received by the wholesale buyers we talk to as part of our research. They are enthusiastic about the brand's return to its roots. It's noticeable that the feel of its original design is back after it was taken down the wrong path by the people who ran the firm between Mr Dunkerton's two periods in charge. "There are subtleties in design and finish, such as the quality of the zips, the linings, the choices of colour. These things may sound small but buyers notice. Mr Dunkerton's unique strength is in understanding his customers and what they want. That only comes about from long experience – it's not a skill you can go out and buy." That same understanding is behind the company's new segmentation of its products into four different age groups. "Again, he really understands these different groups; how they shop, what sort of retail experience they want," Mr Meidar said. Superdry has also done some canny marketing to appeal to its environmentally aware customers: it has enlisted Neymar, the Brazilian footballer some regard as the best in the world, as the face of its 100pc organic cotton collections. Some of its resilient performance over the past year has been down to a renewed focus on online shopping, whose revenues grew by 33.8pc in the year to April even as overall sales fell by 21pc thanks to lockdowns. "Mr Dunkerton wants the firm to be a brand, not a retail chain," said Mr Meidar. "He's not giving up on the high street – he's more likely to add to the estate than shrink it – but he appreciates the need to offer multiple ways to reach customers." And the retail estate is becoming a more efficient way to sell as the firm renegotiates its leases: it struck new deals on a further 48, or about one in five, over the financial year and achieved an average saving of 52pc. The final piece in the jigsaw is that Mr Dunkerton has his own team around him now thanks to the hiring of a new chief financial officer, chief operating officer and chairman.Progress on so many fronts reassures us that the share price recovery is built on solid foundations. As we wrote in last year's tip, Gatemore expected Superdry to generate £60m in annual free cash flow by 2022 against a market value at the time of just £113m – representing an astonishing bargain if achieved. Mr Meidar stood by the £60m figure but said he expected it to be achieved a year later as a result of the extended lockdowns. "Yes the shares have done incredibly well over the past year but that only represents recovery from the pandemic," he said. The shares stood at 373p just before the sell-off in February last year and fell to 70p the following month. They are now back at 394p. "That means we haven't seen any benefit yet from the actual turnaround in the business. This is a £7-plus stock in our view." Keep buying. Questor says: buy Ticker: SDRY Share price at close: 394p
06/5/2021
17:03
manouk2: stockopedia comment: 326p (up 18% today, at 10:16) - mkt cap £267m Superdry announces a trading update covering the 52-week period from 26 April 2020 to 24 April 2021 ("FY21"). Returned to revenue growth in Q4. However, remember that the Q4 last year comparative was hit hard by lockdown 1, from 23 March 2020 closure of all non-essential shops. Hence beating that comparative is not quite as good as it sounds - although physical shops were closed for almost all of Q4 in 2021. Comparisons are difficult. Maybe it would have been better to use comparatives from 2 years ago, as Next has done? Online sales are growing nicely - this is a key thing I look for, as retailers have to be able to demonstrate a successful shift to selling online, to be investable, in my opinion. In FY 04/2021, SDRY sold £203m online, up 34% on last year, and that’s 36% of the total sales - starting to look interesting! Gross margin - SDRY is trying to sell at full price, instead of discounting. It says this was successful in Q4 - … our commitment to a full price stance over the period has seen significant online margin improvement. That’s encouraging, but remember that retailers don’t price discount product because they want to, they drop prices because they have to, to shift slow-selling lines. Therefore, we need to see strong sales, combined with strong margins. Otherwise, everything not sold is just dumped into the end of season sale at half price, in July. Therefore, sticking to full price at this stage could just be deferring the gross margin problem. Time will tell on that. I tend to find that SDRY announcements are full of upbeat comments, and aspirations, but with not much concrete evidence that the business has actually turned around. Remember it was struggling, and trading around breakeven, before the pandemic struck, so it’s got a mountain to climb to get anywhere near being a profitable business again. Liquidity - good, but what about all the deferred creditors, such as VAT, etc? It's curiously silent on that important point. Our liquidity remains strong, with closing net cash ahead of last year and our facilities remain undrawn. Re-opening - going well, but no figures provided - The early signs following the reopening of our UK stores are encouraging, as lockdown restrictions start to lift, and we can clearly see the light at the end of the tunnel. In short, we are on track with our reset of the brand and there's a lot to look forward to." Rents/leases - this is the biggest issue - it’s locked into a load of flagship, big rent stores. Some have been renegotiated, and big reductions in rents, but what about all the others? Renegotiated a further 48 leases (~1/5 of the estate) in FY21 achieving a weighted average saving of 52% (65 lease negotiations have now been completed in total), in addition to substantial one-off Covid-related rent waivers. We’ll have to wait until the actual results come through, to properly assess the situation. For all my criticisms of it, IFRS 16 does have some use when looking at struggling retailers, to see the extent of the leasehold commitments. Its big failing though, is that IFRS 16 doesn’t distinguish between lease commitments on profitable and loss-making shops, which is what actually matters! A lease is only a problem if you’re trading at a loss from that site. If it’s trading profitably, then the future lease liabilities don’t matter. Wholesale - this is better than I was expecting - Positive signs are being seen across Wholesale, with in-season orders up 142% and SS21 forward orders up 10% in Q4 year-on-year, both driving an overall increase in Q4 21 which is up 13.5% year-on-year. Cash collection has tracked ahead of expectations, making a significant contribution to year-end net cash. Wholesale FY21 revenue was down (19.9)% year-on-year, with our partners suffering the same headwinds in physical trading locations and carrying forward higher levels of stock than normal. Outlook - no figures given, so investors are in the dark about the current level of trading losses. SDRY left wildly inaccurate forecasts in the market for a long time. I reckon it’s heavily loss-making at the moment, because it didn’t make any money before the pandemic - There remains significant uncertainty given the varying impacts of the pandemic in our markets particularly to the trajectory and phasing of the consumer recovery. However, we are confident of growth in FY22 revenue and profitability compared to FY21 assuming no further material national store lockdowns and a continuing recovery in footfall and consumer demand through the period. Profitability will be supported by higher gross margins from our restored full price discipline and positive operating leverage from reduced store costs, partially offset by the end of government support and our ongoing brand marketing investment. My opinion - mixed. First the positives - I’m impressed with the growth online, and wholesale has fared better than I expected. Liquidity is OK for now, but we’re not told what all the backed-up creditors are, which is crucial information omitted from this update. Negatives - SDRY was struggling before the pandemic, with its highly profitable glory days well behind it. Big-rented flagship stores remain a millstone, although some progress is being made on renegotiations. Again, we’re only told the positives, not the full picture. SDRY updates do read as mainly PR material, not giving any indication of overall profitability, or the true underlying liabilities. They can’t hide these points when the full year numbers come out, so there's a good case for investors banking the profits before the numbers are published, as I reckon they’ll probably not look very nice. Checking the last (interims) balance sheet again, it looks to me as if there’s too much in inventories, and maybe some provisions for bad debts might be needed against the large receivables book? Lease liabilities are horrendous, at nearly £300m, with only £111m in right of use assets, showing the key importance of getting out of those leases, wherever possible. That could takes years, and be very expensive, and is likely to be a dead-weight on this company for years to come. Overall, I think the company is right to say that there’s light at the end of the tunnel. My assessment is that it looks unlikely to go bust, and has managed so far without having to dilute shareholders at all. That could come later though, as once everything’s back to normal, and creditors have to be paid, new stock bought, etc, then the cash pile and borrowing facilities are going to be needed. It’s been a good trade so far, on survival & hopes for re-opening, but I think there’s still a lot to be proven about the long-term fundamentals, which remain weak, in my opinion. Let’s see what the actual numbers look like when they’re published. Today’s PR release is really just edited highlights, carefully avoiding mentioning anything about liabilities, or losses. Compare this with the Q1 update from Next (LON:NXT) today - it’s like chalk & cheese. Still, in a bull market, when everything's going up, do fundamentals matter? Not at the moment they don't! That comes later. .
08/4/2021
04:57
john09: Waiting for this ‘non essential retail’ share price lift
09/9/2020
15:55
john09: Questor: Superdry is worth £110m and should make £60m in cash in two years’ time. Buy Questor share tip: there are, in the words of one investor, ‘very few risk-reward stories like this out there’ By Richard Evans 9 September 2020 • 5:00am A woman walks past a Superdry fashion store in Berlin, Germany Reasonably priced casual wear puts Superdry in the right place for the pandemic “These guys destroyed a quarter of a billion pounds of value for me and I’m determined to build it back up.” This is what, according to one fund manager, the founder of Superdry is in effect saying about his attempt to restore the firm’s fortunes after his predecessors made, again in the fund manager’s words, a “dog’s breakfast of it”. Liad Meidar of Gatemore Capital Management, whose Special Opportunities fund has a stake in the fashion brand, said Julian Dunkerton, its founder, had seen the value of his Superdry shares fall by about £250m when its market value plummeted from £1.3bn to £90m under the previous management. This obviously gives Mr Dunkerton plenty of motivation to succeed – and it shows. “He fought to get back control of the company in April last year. There was lot of drama,” said Mr Meidar. “We think he is doing a lot of the right things to get the business back on track. “He’s just as energetic and committed as before. He is a really incredible entrepreneur. He is renegotiating store leases, so fixed costs are falling significantly, and he is revamping the product line, breathing new life into it. And I think he’ll be around for a while.” He added that there was “nothing wrong with the business” now. “Going into the pandemic there were a lot of factors that put it in a unique position,” Mr Meidar added. “One was it had net cash, a position that it managed to maintain into lockdown. It had had too much inventory but stopped purchasing and managed to clear it, while the warehouses for online shopping were kept running.” He said Superdry’s “reasonably priced casual wear” put it “in the right place” as far as the pandemic was concerned. “This brand can do really well in this environment,” he added. “It was already in turnaround mode going into Covid – it was on the front foot. “Now it is able to go further and get its cost structure right. For example, some shops could be closed but the firm could also open some new ones. Some landlords are offering variable-cost deals that in effect mean there is no risk for the tenant.” He said Superdry charged “premium prices” but still offered good value for money. “You feel that you are getting a good deal, a good balance of quality and price.” The result is gross margins of about 64pc. Returns on capital tend to be in double digits, although they are depressed this year. “They could go into the high teens,” Mr Meidar said. He said profit numbers were currently “all muddled” because of changes to accounting standards but the less volatile and arguably more important free cash flow figure should be more than £60m by 2022. “A business with a market value of £110m is on course to produce £60m in cash in one year,” he said. “That reflects the bombed-out share price, which has arisen partly because some investors ‘short sold’ retailers. “This is the type of opportunity we want. There are very few risk-reward stories like this out there.” Questor says: buy Ticker: SDRY Share price at close: 134.6p
Superdry share price data is direct from the London Stock Exchange
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