Share Name Share Symbol Market Type Share ISIN Share Description
Superdry LSE:SDRY London Ordinary Share GB00B60BD277 ORD 5P
  Price Change % Change Share Price Shares Traded Last Trade
  -8.00p -0.65% 1,225.00p 298,292 16:35:12
Bid Price Offer Price High Price Low Price Open Price
1,222.00p 1,225.00p 1,244.00p 1,193.00p 1,244.00p
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Personal Goods 752.0 84.8 81.2 15.1 999.97

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Date Time Title Posts
18/5/201810:12SUPERDRY138

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DateSubject
20/5/2018
09:20
Superdry Daily Update: Superdry is listed in the Personal Goods sector of the London Stock Exchange with ticker SDRY. The last closing price for Superdry was 1,233p.
Superdry has a 4 week average price of 1,152p and a 12 week average price of 1,152p.
The 1 year high share price is 2,102p while the 1 year low share price is currently 1,152p.
There are currently 81,630,277 shares in issue and the average daily traded volume is 710,721 shares. The market capitalisation of Superdry is £999,970,893.25.
13/5/2018
16:28
kenmitch: ianguerin Thanks for replying. Mail articles are often one sided but I still don't think that one was. The share prices don't lie. While Next share price has risen from £36 to mid £50s, Superdry has fallen over 40% to less than £12. Key reason for that fall is surely the very disappointing Superdry stores figures. Store sales were DOWN 6% DESPITE Superdry INCREASING store space by 13.5%. So store sales performance is dire. Without that store space expansion store sales were down around 20%. This is eating in to the profits from their excellent online performance. Next are taking action re their worst performing stores and have reduced stores while Superdry are expanding their store portfolio. And Superdry seem to compound that error by opening or having stores in very expensive sites. Empty stores in expensive sites is a disastrous idea! e.g Berlin. Write down of £7.2 million on that store alone. You suggest that perhaps stores are only empty in the UK. Evidence like Berlin suggests otherwise. I've visited 2 of their Continental stores and both had no customers at all, including Kitzbuhel where shops nearby including clothes were very busy. Maybe some of their stores are busy? A good way of finding out would be for readers of this thread to post examples, and also further examples of empty stores. I don't know how many discount stores they have like the one in Wembley. They might be much busier but discounts and exclusive brand is not a good mix. The only time I've seen a store with customers and a few people buying was York earlier this year when they had a sale on. This post is NOT intended as a hatchet job. There are lots of plus points and if/when Superdry build on their strengths like online instead of building on the area where it is going badly wrong, the share price will probably recover very fast. BUT the danger short term is (as has happened in the past) of the share price overshooting on the down side. i.e it could become a bargain buy with loads of upside, but for now I'm on the sidelines and continuing to hold Next.
12/5/2018
20:18
unnavailable: I visited a store today. Fairly large store. It was absolutely empty. I asked one of the staff if the store was typically this quiet and she said 'unfortunately yes'.The issue I have with that is that I've been in various superdry stores before and always found them pretty much the same. And I'm seeing others saying the same thing....stores have always been quiet. No one was saying this when the share price was doing well, empty sores didn't seem to be an issue. It was a quality business despite empty stores. What am I missing there?.On top of the empty stores, another thing thats making me cautious here is the superdry Facebook page is a cacophony of complaints. From diminishing quality of clothes to problems with delivery and poor customer service. It's a peculiar mess. Furthermore, I'm unsure of any off balance sheet debt with regards to lease commitments. A 5yr lease commitment becomes a headache for a store with declining L4Ls. I'm on the sidelines for now. Stalking. I don't feel there is a sufficient MOS yet at current price. Under £10 I'll become more interested.
12/5/2018
18:05
kenmitch: iangerin. Keen to know what was wrong with the thisismoney article, as it seemed spot on. Note that Superdry like Next is doing very well online, but both are losing store sales. Next is sensibly focusing more and more on online and wholesale. Superdry is continuing (very unwisely imo) to expand their currently struggling store portfolio. E.g It looks as though even their very expensive flagship store in Berlin is doing badly and they had to write down £7.2 million on that store alone. So the reason for the big share price fall is staring investors and Superdry Management in the face. Even so now the share has fallen so far, even if they continue with the the flawed policy of expanding stores, the share should recover from current levels as online is continuing to go well. Looks tempting to buy back, but since shares often fall too far after bad news,there could be a better buying opportunity ahead. I wonder how many posting here have also visited any Superdry stores and also found them to lack customers.The only time I’ve seen customers actually buying was in York when they had a sale on.
11/5/2018
20:45
kenmitch: Surely the key reason for share falling so far (but perhaps has fallen far enough now) is their very BIG mistake of expanding the store portfolio instead of realising (e.g like Next do, and Next share price up £3 yesterday) that at present online should be the focus. Next online sales rocketed. But their store sales were well DOWN. Also Superdry are compounding the error by opening stores in the US. Other retailers learned the hard way that the US can be a disaster area for U.K. retailers. Eg Marks and Spencer, Dixon’s and Tesco all failed there and that was before online sales started to rocket. Whenever I’ve visited their stores, including two on the Continent they have been empty. Empty stores in expensive sites are not a good idea! So the share price fall looks justified, and perhaps the more so now Dunkerton has gone. Question is how much further it has to fall. Falls are often overdone on bad news, so Superdry could fall even further. If they wake up to store expansion being a mistake and start to focus on their core online strength, the share price could recover fast. But there is no sign yet that it has dawned on them, or some analysts or SCSW that store expansion when so many retailers are struggling (except online specialists like BOO)is a big big big mistake.
11/5/2018
14:13
epo001: I don't hold but had a limit purchase of 12.00 on this which I revised down to 11.75 this morning to avoid an inadvertent purchase today and will probably revise down to 11.00 before the end of the day. But perhaps that is still too high. This is a fashion retailer which might be going out of fashion and all this guff about 'brands' is wishful thinking. What other market could SDRY enter where the name would be a benefit? The share price was almost £21 in January and has since steadily declined to just over £12 in mid May. I'm beginning to think that if the growth has gone then a fair PE is about 12, which implies a share price of about £8.
11/1/2018
11:10
tjbird: Jack Torrance 10 JANUARY 2018 • 3:33PM Superdry is pinning its hopes on China and womenswear as it bids to maintain a strong run of growth. The fashion brand’s revenues soared 20pc to £402m in the 26 weeks to October 28, boosted by strong sales of down jackets and an expanded snow and ski range. But its shares dropped as much as 10pc today after analysts pointed to a slowdown in growth in the run-up to Christmas. Sales at stores open more than one year climbed 4.7pc in the 10 weeks to January 6, compared with a 14.9pc surge the year before. Euan Sutherland, chief executive, said that womenswear, which currently accounts for around 36pc of Superdry’s revenues, was the firm’s “single biggest opportunity” for future growth, while he also sees “huge” potential in China. The brand currently has 14 stores in the country owned by its joint venture with Trendy International Group, and plans to expand through franchised stores and online sales via a shop on the Alibaba-owned site Tmall. Superdry also hopes to cash in on growing demand for sportswear after inking a deal to become official clothes supplier to the UK's team at this year's Invictus Games. Mr Sutherland shrugged off the early slide in Superdry’s share price, suggesting investors were profit-taking after the shares gained 28pc since it outlined its new strategy in September. Euan Sutherland Superdry boss Euan Sutherland Pre-tax profits, meanwhile, fell 28pc to £9.1m after it took a £15.9m hit on its foreign exchange hedging strategy. Stripping out that and other exceptional costs, profits grew 21pc to £25.3m. Superdry, which ditched its old corporate name SuperGroup earlier this week, opened 91 stores in the 26-week period, 23 of its own and 68 franchised and licensed outlets. Mr Sutherland said the board was confident of delivering full-year profits within analyst expectations of £97.7m to £100.6m. Peel Hunt analyst John Stevenson said: “Superdry remains one of our top picks, offering a clear global growth story and increasingly strong levels of cash generation.” The strong performance from the retail chain appeared to defy gloomy forecasts of high street trading. Industry data earlier this week suggested that non-food retailers had struggled during the Christmas period. Bought back in
09/1/2018
10:42
shammytime: Superdry is born. The dawning of a new era that will take the share price to 2500 this month.
Superdry share price data is direct from the London Stock Exchange
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