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Superdry Plc

1.60 (1.91%)
Share Name Share Symbol Market Type Share ISIN Share Description
Superdry Plc LSE:SDRY London Ordinary Share GB00B60BD277 ORD 5P
  Price Change % Change Share Price Shares Traded Last Trade
  1.60 1.91% 85.30 150,833 16:29:58
Bid Price Offer Price High Price Low Price Open Price
85.10 85.90 86.70 84.80 86.00
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Men's & Boys' Clothing-whsl 609.60 22.70 27.60 309.06 69.43
Last Trade Time Trade Type Trade Size Trade Price Currency
16:27:01 AT 148 85.30 GBX

Superdry (SDRY) Latest News

Superdry (SDRY) Discussions and Chat

Superdry Forums and Chat

Date Time Title Posts
02/5/202320:12Superdry 2021 the re-set!364
30/3/202318:59SuperGroup (SDRY) One to Watch on Thursday20

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Superdry (SDRY) Most Recent Trades

Trade Time Trade Price Trade Size Trade Value Trade Type

Superdry (SDRY) Top Chat Posts

Top Posts
Posted at 29/5/2023 21:39 by thebears1
Every store is empty or virtually empty.They are generally dark, uninviting and seem too big and therefore expensive to run.I used to be a holder some time ago but cannot understand who they're targeting, as only old boys like me are the main buyersThey're not winning over younger consumers in enough numbers, if at all.The share price doesn't lie
Posted at 19/5/2023 17:36 by letsbuy1
He cant make an offer until around the end of July as thats the UK rules.. I can see this clear as day. He is buying everything at these levels and will hold in the end 29%. Rumours will circulate pushing up the price. So we cant lose at this current share price I think there be a takover around £1.20ish maybe more. Think if you buy now there is 60/70% gains to be had
Posted at 03/5/2023 00:58 by jackson83
SHARE PRICE HELD UP WELL .. looming profits warning & now emergency funding = diluting the existing rich share holder

breaking news!!!! re emergency funding / diluting the existing poor share holders

if they can get it sorted this month at 76p discounted & lots of dilution for the poor bag holders from 100p days

expect this to drop to 65p top up / 70p



WILL see us at 50p/60p level

Posted at 17/4/2023 08:18 by darrin1471
I'm a year older than mrf and never bought SDRY until recently (test buy)as I dislike any brand emblazoned across my chest.
My 21 year old daughter says SDRY has a positive perception on social media and I think the new ranges sold in the directly owned stores reflect this improvement. The current issue is wholesale which is still selling or not selling the old ranges.
North Face as a brand is 20 years older than SDRY and owned by VF corp who also own Supreme, Timberland and Vans. Their share price is down over 70% since covid but they could be a possible buyer of the SDRY brand.

Posted at 16/4/2023 10:36 by simmsc
If the high streets days were numbered, online retailers share prices in general would be sky high (and they are not, in general). And some high street retailers are doing well. There is nothing like Superdry on the high street and the stores have a unique feeling when you walk inside, which is a USP in itself. And the Japanese theme is an ID. The materials they use are of high quality (a lot of organic cotton is being used, which is superior to normal cotton in terms of feel\comfort and ESG\sustainability). I now (polos, t-shirts, sweatshirts, joggers, shorts) almost exclusively buy organic cotton because it's just so comfortable, seems to look new for longer and hold holds the dye better. They are ahead of the game here (because very few retailers are stocking a decent range of organic cotton, apart from Moncler and Animal - Animal at far lower prices). Consumers need to be educated on just how much better organic cotton actually is (Superdry should be making more of a song and dance about it). Opportunity here.I'm seeing a lot of Superdry stock on Zalando and Yoox, which are 2 reasonably big players in the online retail game (on Zalando at reasonable prices, on Yoox at beaten down prices, possibly an exit for end of line stuff - every retailer has one).
Posted at 15/4/2023 14:43 by darrin1471
Another thing that is odd is the flagging of the "a potential equity issue". Why not get it away when the share price was £1.50 or £1 then the dilution would have been less or the equity raised greater.
Maybe the institutional holders would not back the equity issue, Julian Dunkerton did not have the cash available at the higher price or Julian Dunkerton will get a bigger slice at a lower price.

Posted at 14/4/2023 15:38 by jackson83
maybe we will see 70p's ... the low back in 2020 was 68p

cliff hanger as we or don't we need funding / shareholders could be diluted by 20%

so expect more selling / lower share price

Sdry unloved buy hold or sell

happy days

Posted at 30/1/2023 13:27 by darrin1471
harry_david. Wholesaling is going to take "12-24 months"
I see the high interest low covenant loan in a different light now that SDRY have disclosed the wholesale issues.
Wholesale are big numbers in the SDRY business.
I think SDRY are heading in the right direction and will remain independent but there are significant execution risks in 2023.
Wholesale will be ordering A/W 23/24 stock over the next few weeks and SDRY are going to have to convince the wholesale customers that the new ranges will sell.
European sales may be positive next A/W but all UK retails sales will be up against tough LFLs.
SDRY may be a strong Beta investment to the wider markets.

Posted at 28/1/2023 12:38 by darrin1471
Above post 3248 appears to of come from the webcast which I just listened to.


Compared to previous webcasts there was a lack of analysts in attendance and so questions were less probing and informative. They ran out of questions quite quickly. Nobody challenged the significant drop off in wholesale since December 22nd.

From the webcast:

Due to H1 losses SDRY will have a challenge to maintain peak debt requirement to levels of last year.

Wholesale is now a focus. Some wholesale will move to ecommerce with product being fulfilled by SDRY. Wholesale has yet to benefit from the new ranges seen in SDRY stores. A lot more hands on with SDRY support to assist in stock choice and replenishment. Wholesale has a long lead time and work is just underway so results will not be seen for 12-24 months.

Target of double digit EBITDA on turnover. More sales are moving online from stores so need to realign cost base to match the new reality. Not there yet. Need to drive through tens of millions of efficiency. Plans underway with update at pre close.

Sales from third party websites are mainly new customers and not necessary existing SDRY customers.
Womenswear and teenage excelled due to social media, mainly Tic Tok, with 550k followers and 4m likes. Only using user generated content. 60 videos have 1m+ views. Viral videos leading to spikes in sales. Notably women's denim +108% in H1.

Posted at 17/10/2021 15:26 by john09
Read across . ASOS covered again in Questor today. ASOS and SDRY share prices have halved in tandem from July

“Questor: there’s no shortage of sellers of Asos shares but there’s still scope for them to triple
Questor share tip: the share price has collapsed from £51 in July to about £24 now but we are not giving up on our target of £90”

Superdry share price data is direct from the London Stock Exchange
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