Share Name Share Symbol Market Type Share ISIN Share Description
Superdry Plc LSE:SDRY London Ordinary Share GB00B60BD277 ORD 5P
  Price Change % Change Share Price Shares Traded Last Trade
  0.40 0.1% 401.80 110,029 16:35:00
Bid Price Offer Price High Price Low Price Open Price
402.60 405.40 408.80 400.00 405.00
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Personal Goods 871.70 -85.40 -120.30 329
Last Trade Time Trade Type Trade Size Trade Price Currency
18:28:27 O 25,000 402.16 GBX

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Date Time Title Posts
14/1/202012:33SUPERDRY617
05/7/201806:47SuperGroup (SDRY) One to Watch on Thursday1

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DateSubject
26/1/2020
08:20
Superdry Daily Update: Superdry Plc is listed in the Personal Goods sector of the London Stock Exchange with ticker SDRY. The last closing price for Superdry was 401.40p.
Superdry Plc has a 4 week average price of 356.60p and a 12 week average price of 356.60p.
The 1 year high share price is 575.50p while the 1 year low share price is currently 356.60p.
There are currently 82,003,170 shares in issue and the average daily traded volume is 217,727 shares. The market capitalisation of Superdry Plc is £329,488,737.06.
10/1/2020
09:07
bookbroker: Dunkerton will take this private if he is wise, he believes in the company, may be best to remove the intense scrutiny it now receives. He is probably buying in the market today to push the share price, but he may be better to to let it sink and take it on the cheap!
12/12/2019
06:32
ianguerin: "Euan has substantial experience having led major consumer-facing businesses, including financial services, through periods of change, both in the UK and internationally. Most recently he was the CEO of Superdry plc, the global digital brand, for five years. In that time Euan led a strategy focused on customer insight, innovation and digital, international and wholesale expansion." and a collapse in the share price
17/5/2019
17:30
j0sekl: All depends on design. Some fashion brands die a horrible death. Otherwise survive if they can innovate their product and are well-managed. Moncler sells ski jackets, nice share price.
27/4/2019
07:24
j0sekl: stokiematt 12 Apr '19 - 14:08 - 477 of 484 0 0 0 "At least the founder is aligned with shareholders" wasn't it the case that 75% of the shareholders who weren't the founders voted against him? Or were you being tongue in check? -------- Matt I hadn't seen your post... Nope the founders are aligned, well obviously not on a vote to stop themselves coming back. But more on the fact that they are major shareholders and are completely tied into the success and growth of this company. Their decisions and actions are aligned to protecting shareholders and regrowing earnings and profitability. The previous board claim Dunkerton was behind the problems, but they themselves are not without fault. So if this is a chance to go back to the drawing board, I don't mind Dunkerton getting a shot. This was his vision, his baby. In fairness the ousted directors may have some validity in their criticism, but they weren't delivering and it is easy to pass the blame. I hold them accountable. And let's not forget why Dunkerton has come back. He is aligned as already mentioned, hence the share price drop massively hurts his wealth. Plus he loves the company, cares about Superdry. This is what I like about caring founders. They do whatever it takes. If consumer surveys say Japanese words are no longer marketable, he'd ditch it imo.. Personally I believe trendy street retail continues to have great potential, millennials are the growth market. Superdry is actually in the demographic sweet spot. Just need to tweak its appeal. Prime example... North Face, established but dull winter wear. And. Then look at North Face Supreme collaborations, check out the price of their jackets. Dunkerton understands product and branding, and the clothing quality has always been strong. So I don't see why many people conclude he can't turn this around.
04/4/2019
09:01
lbo: https://www.fool.co.uk/investing/2019/04/03/why-id-buy-into-the-next-share-price-but-id-sell-superdry/
16/3/2019
16:23
ianguerin: Interesting comments on this site from current & ex employees hxxps://www.savesuperdry.com/ Page 93 of the company's annual report shows that Sutherland in 2018 earned more than 5 times the amount Dunkerton earned in 2015 as his last year as CEO hxxps://www.savesuperdry.com/ And what has the share price done since December 2017 ? The 29% of the shares held by Dunkerton/Holder is significant skin in the game
17/12/2018
20:35
kenmitch: Not convinced Julian Dunkerton has the right answers. THE big problem was highlighted by a few of us on this bb well ahead of the big share price fall. It’s the stores portfolio. They are often in expensive places and often empty. And unless liking the dark and very loud music their shops are unpleasant. So answer is to close most of the unprofitable stores and focus online, along with a shake up of their product range. Very good recovery share if/once they take effective action to correct current Management blunders.
13/12/2018
16:33
pj0077: "Perhaps the single greatest error in the investment business is a failure to distinguish between the knowledge of a company's fundamentals and the expectations implied by the market price"Little point buying 'quality/growth' if such is already discounted in a share price.Conversely, a cash rich profitable retailer on a forward p/e of 5x is always worthy of consideration.
13/5/2018
15:28
kenmitch: ianguerin Thanks for replying. Mail articles are often one sided but I still don't think that one was. The share prices don't lie. While Next share price has risen from £36 to mid £50s, Superdry has fallen over 40% to less than £12. Key reason for that fall is surely the very disappointing Superdry stores figures. Store sales were DOWN 6% DESPITE Superdry INCREASING store space by 13.5%. So store sales performance is dire. Without that store space expansion store sales were down around 20%. This is eating in to the profits from their excellent online performance. Next are taking action re their worst performing stores and have reduced stores while Superdry are expanding their store portfolio. And Superdry seem to compound that error by opening or having stores in very expensive sites. Empty stores in expensive sites is a disastrous idea! e.g Berlin. Write down of £7.2 million on that store alone. You suggest that perhaps stores are only empty in the UK. Evidence like Berlin suggests otherwise. I've visited 2 of their Continental stores and both had no customers at all, including Kitzbuhel where shops nearby including clothes were very busy. Maybe some of their stores are busy? A good way of finding out would be for readers of this thread to post examples, and also further examples of empty stores. I don't know how many discount stores they have like the one in Wembley. They might be much busier but discounts and exclusive brand is not a good mix. The only time I've seen a store with customers and a few people buying was York earlier this year when they had a sale on. This post is NOT intended as a hatchet job. There are lots of plus points and if/when Superdry build on their strengths like online instead of building on the area where it is going badly wrong, the share price will probably recover very fast. BUT the danger short term is (as has happened in the past) of the share price overshooting on the down side. i.e it could become a bargain buy with loads of upside, but for now I'm on the sidelines and continuing to hold Next.
11/5/2018
19:45
kenmitch: Surely the key reason for share falling so far (but perhaps has fallen far enough now) is their very BIG mistake of expanding the store portfolio instead of realising (e.g like Next do, and Next share price up £3 yesterday) that at present online should be the focus. Next online sales rocketed. But their store sales were well DOWN. Also Superdry are compounding the error by opening stores in the US. Other retailers learned the hard way that the US can be a disaster area for U.K. retailers. Eg Marks and Spencer, Dixon’s and Tesco all failed there and that was before online sales started to rocket. Whenever I’ve visited their stores, including two on the Continent they have been empty. Empty stores in expensive sites are not a good idea! So the share price fall looks justified, and perhaps the more so now Dunkerton has gone. Question is how much further it has to fall. Falls are often overdone on bad news, so Superdry could fall even further. If they wake up to store expansion being a mistake and start to focus on their core online strength, the share price could recover fast. But there is no sign yet that it has dawned on them, or some analysts or SCSW that store expansion when so many retailers are struggling (except online specialists like BOO)is a big big big mistake.
Superdry share price data is direct from the London Stock Exchange
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