SEATTLE, June 17,
2024 /PRNewswire/ -- Market Defense, the leading
full-service global marketplace agency for beauty brands, has named
Vanessa Kuykendall to the role of
Chief Engagement Officer. Formerly serving as Chief Operating
Officer, Vanessa will utilize Market Defense's formidable data
analytics to gain insights into marketplace customer preferences,
behaviors, and trends to drive sales and build lasting brand
loyalty for Market Defense clients.
"I look forward to leveraging my experience
to further strengthen our client partnerships and drive growth." —
Vanessa Kuykendall
"Vanessa's exciting new role formalizes a critical component of
our core value proposition. Market Defense uses its continually
evolving beauty depth and expertise to surface insights and develop
strategies that drive exceptional performance for beauty brands on
global marketplaces," added Brandon Pemberton, President of
Market Defense.
Market Defense represents award-winning beauty brands on Amazon,
Walmart, and Mercado Libre including
Dr. Dennis Gross, a WWD Greatest of
All Time Skin Care brand, CEW Best Indie Brand Skinfix, and Allure
Best of Beauty winners BeautyStat, Alpyn Beauty, and Jillian Dempsey. Market Defense reported a 70%
YoY increase in sales across its Amazon portfolio in 2023.
"As the parent Company of Market Defense, D2E Labs is proud to
promote Vanessa in this new extended role, reflecting her
outstanding leadership of the organization, the successful
partnership developed over the past 2-years and the continuous
investment into the best talent and quality of service for our
clients," said Charles Tellier, CEO
of D2E Labs.
Vanessa's extensive background in beauty includes leadership
roles in sales, training, and merchandising at renowned companies
such as The Body Shop, MAC Cosmetics, Estee
Lauder, and Tiffany & Co. Prior to co-founding Market
Defense in 2017, she led the Beauty.com business for Walgreens. At
Market Defense, Vanessa has been instrumental in scaling
cross-functional client delivery and broadening capabilities in
account management, brand protection, and performance marketing to
drive faster and more meaningful growth for clients.
"Stepping into the Chief Engagement Officer role at Market
Defense is an incredible opportunity," shared Vanessa Kuykendall. "I look forward to
leveraging my experience to further strengthen our client
partnerships and drive growth. At Market Defense, we see our
relationship with clients as a partnership in their growth. Their
success is our success."
Market Defense operates marketplace businesses on behalf of its
clients, providing deep expertise in account management, brand
protection, value-added logistics, and performance marketing for
Amazon, Walmart, Mercado Libre, and
other marketplaces around the world. Its portfolio of beauty brands
includes influential fragrance brands like Lavanila and Tocca, as
well as female-founded indie successes Petite n Pretty and
Sara Happ, and international brands
like Australia's Grown Alchemist
and This Works from the UK. By further intertwining Vanessa's
unparalleled expertise with its core strategies, Market Defense
looks forward to continuing its mission: We grow the world's best
beauty brands on Amazon and other marketplaces. Globally.
Media Contact:
Denaya Melvin
denaya@marketdefense.com
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SOURCE Market Defense LLC