The Fourth-Generation Italian Winemakers Are
Serving Up a Wine-Based Spritz to Bring Italy's Aperitivo Lifestyle
to the U.S.
LOS
ANGELES, May 21, 2024 /PRNewswire/ -- Ciao from
Italy! Riboli Family
Wines, family-owned and operated since 1917 and best known for
Stella Rosa
Wines®, America's #1 Italian imported wine,
Riva De La Rosa, white wines from
Northern Italy, and more, today
announced the kickoff of the Summer of the Spritz, ushered in by
the company's newest innovation, Spritz Del Conte. Inspired by
Italy's "La Dolce Vita" ("The
Sweet Life"), Spritz Del Conte is an Aperitivo-style,
ready-to-serve Italian Spritz featuring a blend of aromatic herbs
and bubbly white wine with notes of orange and a touch of
bitterness. Perfect for Spritz enthusiasts, everything you need to
twist, pour and spritz your way into the summer season is in each
bottle of Spritz Del Conte. No additional mixers are required for a
perfect and consistent Spritz every time.
Spritz Del Conte is more than
just a drink; it's a cultural phenomenon. Made in Northern Italy and handcrafted with Prosecco
made from Glera grapes combined with the company's secret formula
of 20 botanicals, Spritz Del Conte launch is yet another example of
Riboli Family Wines' pulse on the cultural climate and authenticity
in the market, truly encapsulating Italy in a bottle. With its lively, refreshing
and bubbly character, it has become a staple in social gatherings
and has even outshone the Espresso Martini, emerging as one of the
most popular cocktails in the last 12 months, as noted by CGA by
NIQ.
"Every sip of Spritz Del Conte will transport you to
Italy, where time moves a little
slower and aperitivos are a way of life," says Steve Riboli, President & CEO of Riboli
Family Wines. "The Riboli family bottled a piece of Italian
culture, so our consumers with both traditional and contemporary
tastes can experience a vibrant and consistent Spritz any
time."
The low ABV category is forecasted to grow by 31% by 2024,
according to IWSR Drinks Market Analysis, illustrating that more
Americans are becoming mindful of their alcohol intake. As this
trend continues to rise, Spritz Del Conte invites everyone to
experience La Dolce Vita in each Spritz with two offerings,
Classico (8.5% ABV) and Non-Alcoholic (<0.5% ABV).
Beyond its low ABV offering, Spritz Del Conte is as elegant as
it is approachable. Priced at $14.99
MSRP, this light, bubbly, and refreshing wine-based Spritz can be
enjoyed all year round with its bright orange color and zesty notes
of citrus. It's a modern take on the iconic Italian Spritz that is
ready to drink and easy to serve. Simply twist open the 750 ml
bottle of Spritz Del Conte, pour over ice, and garnish with an
orange slice; no mixing required, it's ready to be served and
enjoyed with family and friends.
Spritz Del Conte is available
nationally at major retailers. For more information, visit our
website at Spritzdelconte.com and follow us on Instagram at
@spritzdelconte.
More about Riboli Family Wines
Riboli Family
Wines, family-owned since 1917, celebrates over a century crafting
award-winning wines. Winner of Wine Enthusiasts' 2018 "American
Winery of the Year", Riboli Family Wines includes the Riboli Fine
Wines division including CA estate-based brands from the family's
1,800 acres of sustainably farmed vineyards and Imported wines
representing family growers committed to sustainable and organic
practices, as well as Stella Rosa®, the #1 Import Brand in the US.
With an affinity for business and innovation, the 3rd and 4th
generations of the Riboli Family lead the industry and push the
boundaries of winemaking and the wine drinking experience. For more
information, please visit www.riboliwines.com.
PRESS CONTACT:
Amanda Magalski
FINN Partners for Riboli Family Wines
stellarosa@finnpartners.com
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SOURCE Riboli Family Wines