Making It Easier Than Ever for Members to Access SDoH Networks
and Payers to Implement Through a Single, Unified Experience
AUSTIN,
Texas, Aug. 1, 2024 /PRNewswire/ -- The
Helper Bees, a nationwide leader of advanced in-home service
solutions, has announced the launch of helpful™, a revolutionary
flexible benefit card that provides access to over-the-counter
(OTC) products, groceries, and a nationwide network of vetted
Social Determinants of Health (SDoH) providers through a single
integrated card experience. The Helper Bees has chosen Lynx, a
top-tier API-first healthcare fintech platform, as the preferred
provider for the helpful™ card. In addition to the flex card, the
partnership will provide an integrated e-commerce experience,
offering a wide range of products and services in one seamless
platform. This innovative solution improves member experience,
streamlines access to essential benefits, and personalizes care
based on individual member needs.
What sets helpful™ apart from traditional flexible spending
cards is its ability to offer members unmatched convenience and
choice through a single multi-functional card. Along with access to
over 60,000 retail locations, including major pharmacy and grocery
chains, and covering out-of-pocket healthcare expenses related to
dental, vision, and hearing, helpful™ goes further. It
connects members to The Helper Bees' nationwide network of over
20,000 vetted, quality SDoH service providers.
Through The Helper Bees online Marketplace, members and their
caregivers can easily browse, shop, and schedule in-home services
from The Helper Bees Provider Network, including personal care,
housekeeping, meal delivery, transportation, and more.
helpful™ functions like a pre-paid debit card, with payers
pre-loading an allowance for eligible products and services.
helpful™ offers multiple digital purses for various needs, such as
OTC products, in-home services, retail purchases, healthcare
expenses, utilities, and gym memberships, ensuring a seamless and
comprehensive member experience.
"The introduction of helpful™ marks a significant step forward
in how we support our clients and their members," said Andy Friedell, Chief Operating Officer of The
Helper Bees. "By integrating products and services with the
convenience of a single card, we are enhancing member access to
their benefits and supporting independence at home. At the same
time, we're helping our health plan clients make fewer tradeoffs
between benefits while also leveraging card dollars towards SDoH
interventions that can affect clinical outcomes."
For example, a member can use helpful™ to order a grab bar with
installation, schedule a nutritional consult, get
medically-tailored meals, and purchase bandages or vitamins—all in
one seamless experience. This integrated approach simplifies
managing various care needs, saving time and reducing hassle for
members.
"Partnering with The Helper Bees to introduce the helpful™ card
is a testament to our commitment to modernizing the supplemental
benefits space and simplifying the member experience," said
Matthew Renfro, CEO of Lynx. "With
these benefits and services becoming increasingly important in
Medicare Advantage, this collaboration ensures more seamless and
efficient access. We are well-prepared to meet the evolving needs
of members and support a future where comprehensive, convenient
care is the standard."
The card's flexibility enables plans to allocate funds
effectively, maximizing utilization without additional costs. While
members have access to a wide range of options, payers can tailor
the available choices to meet specific plan requirements and budget
constraints.
The Helper Bees partner, Lynx, has experience in building
solutions for healthcare payments and e-commerce platforms. The
company offers advanced SKU-level reporting features that are
critical for MA plans. Lynx shares The Helper Bees' mission to
close the gaps in care by ensuring accessibility by helping members
better afford, engage with, and pay for healthcare.
helpful™ is available to all of The Helper Bees payer
partnerships, including Medicare Advantage Plans, Medicaid Managed
Care Organizations, Long-term Care Insurance carriers, and other
partners who leverage creative approaches to benefit design and
rewards programs that improve member engagement, outcomes, and
satisfaction.
By offering a comprehensive and integrated benefits solution,
The Helper Bees is setting a new standard in member care and
support. This launch not only addresses the current needs of
members but also paves the way for future innovations in
personalized, accessible, and high-quality care.
For more information about helpful™, please visit
thehelperbees.com/helpful.
About The Helper Bees
The Helper Bees is America's
leading independent aging platform. Through our technology, we make
it easy for insurers to close the care gap and empower older adults
to remain in their homes for as long as possible. Whether it's meal
delivery, lawn care, or transportation, our all-in-one provider
network is rigorously vetted and already integrated into most
Long-term Care and Medicare Advantage insurance plans. We've helped
millions of Americans retain their independence by facilitating
non-medical in-home care while solving the administrative burdens
of credentialing, fulfilling, and reimbursements for insurers — all
while reducing costs. Founded in 2015, The Helper Bees is proudly
revolutionizing aging. Let us help you: thehelperbees.com.
About Lynx
Lynx is the premier API-first fintech
platform for healthcare that unlocks APIs and end-to-end solutions
to administer a broad selection of healthcare financial accounts
and key wraparound services like e-commerce and investments. By
helping clients embed these functions directly into their existing
UI/UX, the platform makes it easy for consumers to access, manage,
and engage with their healthcare and financial services like never
before. Own the experience at lynx-fh.com.
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SOURCE The Helper Bees