LIMASSOL, Cyprus, July 25,
2024 /PRNewswire/ -- PropellerAds, a leading
global ad network, is excited to announce the launch of its latest
feature, Social Traffic. This new feature is designed to help
advertisers achieve increased conversion rates by targeting engaged
audiences from top social media platforms like Facebook and
Instagram.
With Social Traffic, PropellerAds offers a unique opportunity
for advertisers to reach highly engaged social media users through
Onclick/Popunder ads. This new targeting option is now available on
PropellerAds' Self-Serve Platform (SSP) under the Popunder ad
format.
Key Benefits of Social Traffic Targeting:
- Higher Conversion Rates: Advertisers can achieve up
to 2.8 times higher conversion rates compared to
regular Popunder traffic. For specific verticals like utilities,
the conversion rate can be as high as 4.2%.
- No Creative Requirements: Only a landing page is
needed, simplifying the campaign setup process.
- Faster Conversions: Engage with highly active social
media users, resulting in quicker conversions and faster return on
investment.
Expert Recommendations
PropellerAds' in-house
optimization experts suggest using Social Traffic Targeting to
scale high-performing campaigns, test new offers faster, and launch
new verticals. This feature allows advertisers to duplicate
successful campaigns and reach a broader audience by increasing
bids and optimizing sources separately.
Performance Statistics:
- Top Performing Verticals: Utilities, Mobile Apps,
Finance, iGaming, Sweepstakes, Gaming, and LeadGen.
- Top GEOs: United States
(1.18% CR), United Kingdom (2.36%
CR), Brazil (2.78% CR),
Indonesia (2.69% CR), and
Thailand (3.66% CR). These numbers
may vary with time.
- Platform Targeting: 83% of social traffic comes from
mobile devices, making it essential to target Android and iOS
users.
FAQs:
For a detailed FAQ on how Social Traffic
Targeting works, visit the PropellerAds Blog.
PropellerAds invites advertisers to experience the high
conversions and lightning-fast results of Social Traffic Targeting.
Harness the power of social audiences today!
For more information, visit: PropellerAds
Contact:
Mari Yash
380810@email4pr.com
+35795989881
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SOURCE PropellerAds