Hercules Tire is the newest category team
sponsor of the New York Mavericks
NEW
YORK, Aug. 1, 2024 /PRNewswire/ -- PBR
(Professional Bull Riders) team, the New York Mavericks, also known
as the 'Concrete Cowboys,' are proud to announce a new partnership
with Hercules Tires.
The New York Mavericks are the official team of the Northeast,
and have one of the most decorated coaching staffs, led by a duo of
World Champions in Head Coach Kody
Lostroh, and Assistant Coach Ednei
Caminhas. Through the Expansion and New Rider Draft, along
with free agency, the New York Mavericks have assembled a
talent-packed roster including surging young gun Hudson Bolton and Marco
Rizzo, World Finals qualifiers Braidy Randolph and Mauricio Moreira, and up-and-coming superstar
Maverick Smith, among others.
Via this exciting new deal, Hercules Tires becomes the "official
tire of the New York Mavericks," highlighting a powerful
partnership rooted in strength and performance. The New York
Mavericks, with its young, all-star roster, mirror the same
resilience, durability, and unwavering grit for which Hercules
Tires is known.
"We are thrilled to partner with Hercules Tires," said
Chris Pantani, General Manager of
the New York Mavericks. "Their commitment to strength and
performance perfectly aligns with our team's ethos. With Hercules
Tires as our sponsor, we are confident in our ability to continue
delivering top-notch performances and pushing the limits in and out
of the arena."
This partnership underscores a mutual commitment to excellence,
where every drive and every ride are fueled by superior quality and
relentless ambition. Together, Hercules Tires and the New York
Mavericks are paving the way to new heights, both on the road and
in the arena.
"We are proud to announce our sponsorship of the New York
Mavericks professional bull riding team," said Josh Simpson, President of Hercules Tires. "This
partnership highlights our dedication to durability, performance,
and competitive spirit. Just as our tires are engineered to endure
the toughest conditions, the Mavericks showcase strength and
resilience in every ride. We look forward to supporting the
Mavericks on their journey to success and engaging with their
passionate fans nationwide."
As the New York Mavericks official and exclusive tire partner,
Hercules Tires will activate various assets, including use of the
Mavericks trademarks and logos in advertising and promotions, TV
visible signage, rider branding, hospitality, as well as digital
and social integrations with exclusive content.
The New York Mavericks will host its debut Maverick Days
homestand on August 9-10 at Barclays
Center in Brooklyn, New York. The
bull riding action at Barclays Center begins at 7:45 p.m. ET on Friday, August 9, and
7:45 p.m. ET on Saturday, August
10.
Tickets can be purchased online at Ticketmaster.com and PBR.com,
at the Barclays Center Box Office, or by calling PBR customer
service at 1-800-732-1727. Two-day ticket packages are available,
offering fans a 15% discount on select price levels.
For more information about New York Mavericks,
https://pbr.com/teams/new-york-mavericks, New York Mavericks on
Facebook, @NY_Mavericks on Instagram, or @NY_Mavericks on
Twitter.
About Hercules Tires
Hercules Tires is one of three
distinct brands owned by Hercules Tire and Rubber Company. The
brand is widely recognized as the industry's premier value brand
with a comprehensive selection of passenger, UHP, UTV, light truck,
medium truck, agriculture, and specialty tires. Since 1952,
independent tire dealers and distributors have trusted the Hercules
brand to deliver outstanding quality, exceptional support, and
unsurpassed value. The Hercules Tires brand is available at more
than 4,000 retail locations across North
America. Hercules Tire and Rubber company is exclusively
distributed in Canada by Groupe
Touchette. Groupe Touchette is the largest Canadian-owned
tire distributor. Recognized for more than 40 years for its
expertise and superior service levels to manufacturers, dealers,
and independent customers, the company specializes in value-added
tire distribution services. To learn more about Hercules Tires,
visit www.herculestires.com or follow on Facebook,
X, LinkedIn, or Instagram.
About the New York Mavericks
The New York Mavericks
team is owned by Avenue Sports Fund, which acquired the sanctioning
rights from Professional Bull Riders in February 2024. The Avenue Sports Fund, which is
led by Avenue's Marc Lasry, provides
capital solutions to a wide variety of established teams and
leagues across the globe, as well as investments in emerging sport
properties to capitalize on areas of exponential growth.
About the PBR Camping World Team Series
The PBR
Camping World Team Series is an elite league featuring the
world's top bull riders competing on teams in five-on-five games
leading to a Team Championship at T-Mobile Arena in Las Vegas. During the 2024 season, the
league's third, each of the 10 teams – Austin Gamblers of
Austin, TX; Arizona Ridge Riders
of Glendale, AZ; Carolina Cowboys
of Greensboro, NC; Florida Freedom
of Sunrise, FL; Kansas City
Outlaws of Kansas City, MO;
Nashville Stampede of Nashville,
TN; New York Mavericks of Brooklyn, NY; OK; Oklahoma Freedom of
Oklahoma City, OK; Missouri
Thunder of Ridgedale, MO; and
Texas Rattlers of Fort Worth, TX–
will host a homestand. Neutral-site games to be announced are
planned as well.
PBR Teams, launched in July 2022,
builds on the existing structure of professional bull riding with
the same basic rules for judging and scoring qualified 8-second
bull rides. In events staged in a tournament-style format, all
teams compete in head-to-head matchups against a different opponent
each day. Each game features five riders per team squaring off
against another team. Full team rosters are comprised of seven
riders on the Protected Roster and five Reserve riders. The team
with the highest aggregate score of qualified rides among its
riders is declared the winner of each game. All PBR Teams events
are carried on either the CBS Television Network, streaming live on
Paramount+, or Merit Street Media.
PBR is part of Endeavor, a global sports and entertainment
company. For more information, visit PBR.com, or follow on
Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and
YouTube at YouTube.com/PBR.
CONTACT: Chan Desai, 1(813)
678-6828, cdesai@zimmerman.com
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SOURCE New York Mavericks