LONDON, May 15, 2024 /PRNewswire/ -- BCM Public
Relations, a leading B2B PR company, today announced the findings
of the World Hydrogen Summit edition of the BCM Media Share of
Voice Report. The report reveals that 53 per cent of exhibiting
companies were completely absent from media conversations in the 12
months leading up to the Summit. The analysis also shows that the
top 20 companies are making more than half of the noise, securing
56 per cent share of voice in the hydrogen news.
"The BCM report reveals a concerning gap in visibility. The
absence of numerous leading companies from media conversations
surrounding hydrogen underscores the urgent need for enhanced
strategic communication efforts within the sector," said
Stephen Ballard, Managing Director
at BCM Public Relations. "The insights will help these
companies to understand their visibility levels and strategically
position themselves for future discussions," he
added.
Among the standout performers, Shell emerges as the dominant
voice, securing nearly 10 per cent of the media share of voice,
closely followed by BP with 7.5 per cent. Both companies exhibit
consistent thought leadership and coverage across global newswires
and industry outlets, reaffirming their positions as leaders in the
energy sector.
"Leading exhibitors such as Toyota, Linde, RWE, Mitsubishi,
Siemens Energy, and ExxonMobil feature prominently in the report,
reflecting their established presence and contributions to the
hydrogen ecosystem. However, the substantial lead of the top two
performers underscores the challenge for other companies to match
their influence and gain media visibility," concluded Ballard.
For each company exhibiting, excluding National pavilions and
Government entities, the analysis presents the total number of
media mentions for the 12 months leading up to the event across
selected global newswires and the top international energy and
sustainability trade media.
Please click here to access the full report and delve
deeper into the media visibility insights for companies exhibiting
at the World Hydrogen Summit 2024.
About BCM Public Relations:
Founded over 35 years ago, BCM Public Relations is a premier
global B2B agency specializing in the energy, manufacturing,
transportation, and automation sectors. BCM has developed an
exclusive blue-chip client base by consistently delivering
exceptional results through a deep understanding of client
technologies and journalistic needs. The agency excels in building
trust, safeguarding reputations, and offering strategic insights to
keep clients ahead of the competition.
To learn more please visit www.bcmpublicrelations.com.
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