Noom Introduces AI-Enabled Products to Enhance On-Demand Health Care and Interactive Coaching
27 June 2024 - 1:04PM
Noom, the leading digital healthcare company committed to
chronic disease prevention and empowering people to live better and
healthier lives, today announced the launch of two state-of-the-art
AI-powered features, AI food logging and Welli, Noom’s new AI
personal health assistant.
Noom now leverages AI to power new
photo, text and voice food logging features, making it easier than
ever to track meals and nutrition accurately with the Noom app.
Alongside Welli, Noom's state-of-the-art AI-enabled chatbot helps
complement the human coaching experience with immediate answers and
24/7 assistance on a variety of wellness topics. Together, these
new features reinforce Noom's dedication to utilizing advanced
technology to promote sustainable health habits for members.
“2024 is the year of applied AI for
Noom, and introducing Welli and instant food logging are
significant milestones,” said Geoff Cook, Chief Executive Officer
of Noom. “Thanks to Welli, we've increased not only the AI coaching
value of Noom but also the human coaching value. We recently added
1:1 direct-message human coaching into Noom's Premium tier, which
would not have been possible but for Welli. Our vision for coaching
and Noom is to ensure we leverage human coaches for what humans do
best -- accountability and forming a connection -- while leveraging
AI for what it does best -- always-on fast access and harnessing
the full dataset available to it to produce quality insights. We
know that the pursuit of better, healthier lives comes with a
myriad of individual and community challenges, which we believe
Welli and AI food logging will be able to help solve by offering
motivation and support to our members. These products not only
enhance user connectivity but also allow members to have vast
health and behavioral insights at their fingertips.”
As a fundamental part of the company’s behavior change approach,
Noom is committed to making the experience of food logging easier,
helping members remain consistent and engaged. Noom’s new AI food
logging tool allows instant, seamless food tracking in order to
increase the joy of food and empower users to apply their efforts
elsewhere.
Noom members have the choice to automatically log their meals in
a few ways:
- Photo Food Logging: Users can simply snap or
upload a photo of their meal, and AI technology will automatically
detect and identify the ingredients and quantities, streamlining
the logging process. Users have the option to edit, add, or swap
ingredients to customize their entries.
- Text and Voice Food Logging: This
functionality allows users to log their meals using voice or text.
Users can describe their food items, and Noom’s AI will identify
and log the ingredients. Similar to the 'Scan Meal' feature, users
can then edit, add, or swap ingredients as needed.
Welli pairs AI with Noom’s unique
approach to individualized human coaching. On-demand for members,
Welli is equipped to provide guidance on advanced and nuanced
topics, such as how to eat healthy while traveling, make smart food
choices in social situations, and navigate symptoms for GLP-1 users
– within seconds, leaving coaches more time to tackle
human-dependent activities including relationship building and
motivation management.
“Welli was built by data scientists
and machine learning engineers in digital healthcare who are
well-versed in Noom’s program and philosophy,” said Aaron Severs,
Chief Product Officer at Noom. “The team has delivered an AI
solution that is more knowledgeable about Noom than any external
model or data source because it has been trained on Noom-specific
information. Over the coming year, Welli will continue to evolve to
help users have better health outcomes and overall wellness
progress through their Noom journey.”
Noom's human coaching team will now
have greater bandwidth to assist users with individualized care
questions and support by streamlining responses to health and
wellness questions with Welli's help. For Noom’s users leveraging
the app as part of their GLP-1 treatment plan, steady behavior
change is critical to their long-term success. Welli will educate
users on what to expect from weight loss medications, navigate
symptom management, and recommend high-protein, Noom-friendly
recipes throughout their experience.
Welli and AI food logging features are
available to most Noom members today. AI food logging will become
available to Android users and Noom's enterprise customers in July.
For those utilizing the Noom GLP-1 Companion, these AI tools
represent a significant enhancement in their journey to healthy and
sustainable weight loss, proving that Noom is the ultimate
companion to a GLP-1 course of care.
About Noom:
Noom is a digital healthcare company empowering everyone,
everywhere to live better longer. Noom connects people to content,
coaching, community, and clinicians to improve whole-person health.
Noom also works with leading health plans and employers offering
Noom Med Center of Excellence, Noom GLP-1 Companion, Noom Healthy
Weight, and Noom Diabetes Prevention to millions of covered lives.
The company has been awarded multiple grants from the National
Institutes of Health and was the first mobile application to be
recognized by the Centers for Disease Control and Prevention as a
certified diabetes prevention program. With offices in New York
City and Princeton, NJ, Noom has been named one of Inc.'s Best
Places to Work, Quartz's Best Workplaces for Remote Workers, and
Fortune's Best Workplaces in Technology. For more information,
please visit noom.com, subscribe to our blog, or follow us on
Twitter and LinkedIn.
Contact:Brandyn Bissingercomms@noom.com
Photos accompanying this announcement are available at
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